BizToc adds News, Reddit, and Data APIs coverage that Sensor Tower skips.
VOL. XCIV, NO. 247
★ FINANCIAL TOOLS & SERVICES DIRECTORY ★
PRICE: 5 CENTS
Thursday, December 4, 2025
Tool Comparison
BizToc vs Sensor Tower comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Sensor Tower includes App & Website Traffic categories that BizToc omits.
BizToc ships a mobile app. Sensor Tower is web/desktop only.
In depth comparison
BizToc
biztoc.com
Single‑page, real‑time business & finance news aggregator created by Thomas Marban and backed by Mark Cuban. Includes a chronological 'Wire', image‑driven 'Imagery' view, search, customizable grid, dark mode, RSS, an official REST API via RapidAPI, a ChatGPT plugin entry, and OpenBB integration.
Categories
Platforms
WebMobileDesktopAPI
Pricing
FreeSubscription
Quick highlights
- ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
- Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
- ‘Imagery’ (NewsWall): latest business news in pictures.
- Customization: dark mode and configurable news grid; site‑wide search.
- Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.
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Sensor Tower
sensortower.com
Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.
Categories
Platforms
WebAPI
Pricing
FreeSubscription
Quick highlights
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
- Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.
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Where they differ
BizToc
Distinct strengths include:
- ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
- Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
- ‘Imagery’ (NewsWall): latest business news in pictures.
- Customization: dark mode and configurable news grid; site‑wide search.
Sensor Tower
Distinct strengths include:
- App download estimates and advertising intelligence, with insights into audience and market share.
- App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
- Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
- Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Feature-by-feature breakdown
| Attribute | BizToc | Sensor Tower |
|---|---|---|
Categories Which research workflows each platform targets | Shared: APIs & SDKs Unique: News, Reddit, Data APIs | Shared: APIs & SDKs Unique: App & Website Traffic |
Asset types Supported asset classes and universes | Stocks, ETFs, Options, Futures, Bonds, Commodities, Currencies, Cryptos, Mutual Funds | Other |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, Mobile, Desktop, API | Web, API |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do BizToc and Sensor Tower both support?
Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do BizToc and Sensor Tower require subscriptions?
Both BizToc and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
BizToc ships a dedicated mobile experience, while Sensor Tower focuses on web or desktop access.
What unique strengths set the two platforms apart?
BizToc differentiates itself with ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.