VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

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Head-to-head

Bloomberg vs ETF.com comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Bloomberg adds Alerts coverage that ETF.com skips.

ETF.com includes ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, IPO, Delisted, and Education categories that Bloomberg omits.

Bloomberg highlights: Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles., Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access., and Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free..

ETF.com is known for: ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

ETF.com keeps a free entry point that Bloomberg lacks.

Bloomberg ships a mobile app. ETF.com is web/desktop only.

Bloomberg logo

Bloomberg

bloomberg.com

Bloomberg’s consumer subscription service provides unlimited access to Bloomberg.com and the mobile app. Digital Access includes news, analysis, live TV/radio, podcasts, and audio articles. An Annual + Businessweek Print plan adds the weekly magazine in print. Most content is paywalled, though a selection of newsletters is free. Registered users can create watchlists (up to 10 lists with 25 securities each) and opt into alerts. Browser push notifications and mobile app alerts are supported.

Platforms

Web
Mobile

Pricing

Subscription

Quick highlights

  • Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
  • Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
  • Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
  • Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.
  • Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes.

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ETF.com logo

ETF.com

etf.com

ETF.com is a web-based research suite for exchange-traded funds. A free account lets you save screeners and create up to five watchlists. Paid subscriptions unlock more: Content+ gives access to editorial content, while All Access provides unlimited use of tools, data, and saved screens.

Platforms

Web

Pricing

Free
Subscription

Quick highlights

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.

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Overlap

Shared focus areas

4 overlaps

Mutual strengths include News, Newsletters, and Videos plus 1 more area.

Where they differ

Bloomberg

Distinct strengths include:

Alerts
  • Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
  • Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
  • Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
  • Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.

ETF.com

Distinct strengths include:

ETF Screeners
ETF Comparison
ETF Overview
ETF Performance
ETF Fundamentals
ETF Factors
ETF Holdings
Money Flow
  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.

Feature-by-feature breakdown

AttributeBloombergETF.com
Categories

Which research workflows each platform targets

Shared: News, Newsletters, Videos, Watchlist

Unique: Alerts

Shared: News, Newsletters, Videos, Watchlist

Unique: ETF Screeners, ETF Comparison, ETF Overview, ETF Performance, ETF Fundamentals, ETF Factors, ETF Holdings, Money Flow, Portfolio, IPO, Delisted, Education

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Currencies

ETFs

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web

Pricing

High-level pricing models

Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles.
  • Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access.
  • Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free.
  • Market Data watchlist functionality: up to 10 lists, each with 25 securities and 100 lots. Supports stocks, funds, and currencies.
  • Watchlist alerts allow subscribers to receive notifications when a U.S. equity closes.
  • Browser push alerts provide regional and global news broadcasts, available on an opt-in basis.

Unique

  • ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account.
  • ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics.
  • Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period.
  • Holdings search tool: enter a stock to see which ETFs have meaningful exposure to it.
  • ETF Pulse highlights trending funds based on flows and performance indicators.
  • Portfolio Builder to create and track model ETF portfolios, integrating tickers from the screener or compare views.
Tested

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Editor pick

Featured inside curated shortlists

Standard listing

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Frequently Asked Questions

Which workflows do Bloomberg and ETF.com both support?

Both platforms cover News, Newsletters, Videos, and Watchlist workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

ETF.com offers a free entry point, while Bloomberg requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Bloomberg ships a dedicated mobile experience, while ETF.com focuses on web or desktop access.

What unique strengths set the two platforms apart?

Bloomberg differentiates itself with Digital Access plan includes unlimited Bloomberg.com and app usage, with live TV, radio, podcasts, and audio articles., Annual + Businessweek Print subscription adds the weekly magazine in print form, alongside full digital access., and Catalog of newsletters such as *Markets Daily*, *Morning Briefing*, and *Money Stuff*; some are subscriber-only, while others are free., whereas ETF.com stands out for ETF Screener covering the U.S. ETF universe, powered by FactSet data. Results include total return metrics and can be saved with an account., ETF Comparison tool to evaluate funds side by side on costs, performance, portfolio composition, factors, and ESG metrics., and Fund Flow Tracker to monitor ETF inflows and outflows, searchable by ticker and time period..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Recommended tools

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.