VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

Tool Comparison

ETF Central vs ETF Insider comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Central adds ETF Comparison, Money Flow, ETF Fundamentals, Watchlist, News, Education, Videos, and Courses & Certs coverage that ETF Insider skips.

ETF Insider includes ETF Factors, ETF Overlap, Portfolio, Correlation, APIs & SDKs, and Blogs categories that ETF Central omits.

In depth comparison

ETF Central

etfcentral.com

Free, NYSE‑partnered portal by Trackinsight for U.S. ETFs (~3,000). Features include a taxonomy‑driven ETF screener, side‑by‑side comparison (performance/liquidity/risk/exposure/holdings), ‘Segments on the move’ (flows & performance), a personal Watchlist with one‑click Excel export, timely news (incl. VettaFi bylines), the ETF U education library, podcasts, and a path to the ETF Institute (CETF). No public API or trading/execution.

Platforms

Web

Pricing

Free

Quick highlights

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.
Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page.

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ETF Insider

etfinsider.co

Editor’s pick Hands-on review

ETF & mutual fund overlap/correlation and portfolio visualization tool featuring Sankey look‑through, correlation matrices, and efficient‑frontier (Sharpe) views. Free tier allows up to 4 saved portfolios and limited full‑holdings visibility; Pro ($14/mo) unlocks unlimited portfolios, full holdings depth, and Excel export. Enterprise adds a financial data API, custom reports/visualizations, and white‑label options. Coverage explicitly includes **US‑listed ETFs & mutual funds**; equities coverage is described as **international** on pricing, but the FAQ states non‑US assets not listed in the US are not supported (current constraint). Holdings are sourced primarily from SEC EDGAR and refreshed on a quarterly cadence based on filings; data may be delayed per exchanges/providers.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.
Portfolio tooling: save portfolios (4 on Free; unlimited on Pro), CSV upload (Symbol, Quantity).

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Where they differ

ETF Central

Distinct strengths include:

ETF Comparison Money Flow ETF Fundamentals Watchlist News Education Videos Courses & Certs

ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters.
Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings.
Segments dashboard showing movers by performance and fund flows with time toggles.
Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel.

ETF Insider

Distinct strengths include:

ETF Factors ETF Overlap Portfolio Correlation APIs & SDKs Blogs

Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication.
Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context.
Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations.
ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels.

Feature-by-feature breakdown

Attribute	ETF Central	ETF Insider
Categories Which research workflows each platform targets	Shared: ETF Screeners, Data Visualizations, ETF Overview, ETF Performance, ETF Holdings Unique: ETF Comparison, Money Flow, ETF Fundamentals, Watchlist, News, Education, Videos, Courses & Certs	Shared: ETF Screeners, Data Visualizations, ETF Overview, ETF Performance, ETF Holdings Unique: ETF Factors, ETF Overlap, Portfolio, Correlation, APIs & SDKs, Blogs
Asset types Supported asset classes and universes	ETFs	ETFs, Mutual Funds, Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web, API
Pricing High-level pricing models	Free	Free, Subscription
Key features Core capabilities called out by each vendor	Unique ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters. Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings. Segments dashboard showing movers by performance and fund flows with time toggles. Watchlist: track up to 100 ETFs, customize 27 columns, and export to Excel. Latest ETF news stream (includes VettaFi authors), plus a dedicated Podcasts page. ETF U education hub and linkout to The ETF Institute (CETF certification).	Unique Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication. Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context. Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations. ETF screener (filters by asset class, geography, theme, provider, sector) and performance & info panels. Portfolio tooling: save portfolios (4 on Free; unlimited on Pro), CSV upload (Symbol, Quantity). Exports (Pro): Export to Excel; save charts as PDF or image; shareable portfolio links.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Yes
Editor pick Featured inside curated shortlists	Standard listing	Highlighted

Frequently Asked Questions

Which workflows do ETF Central and ETF Insider both support?

Both platforms cover ETF Screeners, Data Visualizations, ETF Overview, ETF Performance, and ETF Holdings workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Central and ETF Insider require subscriptions?

Both ETF Central and ETF Insider keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Central and ETF Insider?

Both ETF Central and ETF Insider prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Central differentiates itself with ETF Screener with Trackinsight’s Thematic Taxonomy presets and filters., Compare ETFs side‑by‑side across performance, liquidity, risk, exposure, holdings., and Segments dashboard showing movers by performance and fund flows with time toggles., whereas ETF Insider stands out for Holdings look‑through & overlap: visualize shared constituents across funds to surface concentration risk and duplication., Correlation matrix across portfolio assets; efficient‑frontier visualization with Sharpe‑ratio context., and Sankey diagrams, drill‑downs by asset class, sector, geography and exchange; customizable visualizations..

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