VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS & COMPETITIVE ADVANTAGES ★
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Thursday, January 8, 2026
Texas Roadhouse, Inc.
TXRH · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
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Overview
Texas Roadhouse, Inc. operates three concepts: Texas Roadhouse (core), Bubba's 33, and Jaggers, plus small retail/licensing initiatives. The core business moat is primarily brand trust and operational excellence (scratch-made processes, training infrastructure, and an incentive-aligned managing partner model) that supports repeat traffic in a competitive category. Bubba's 33 shares the execution playbook but has a smaller, still-developing brand. The market remains highly competitive and sensitive to labor and commodity inflation.
Primary segment
Texas Roadhouse
Market structure
Competitive
Market share
—
HHI: —
Coverage
3 segments · 4 tags
Updated 2026-01-06
Segments
Texas Roadhouse
Casual dining steakhouse restaurants
Revenue
93.8%
Structure
Competitive
Pricing
moderate
Share
—
Peers
Bubba's 33
Casual dining sports bar restaurants (burgers/pizza/wings)
Revenue
5.6%
Structure
Competitive
Pricing
weak
Share
—
Peers
Other (Jaggers + retail initiatives)
Fast-casual restaurants (Jaggers) and branded retail licensing
Revenue
0.6%
Structure
Competitive
Pricing
none
Share
—
Peers
Moat Claims
Texas Roadhouse
Casual dining steakhouse restaurants
Revenue_share and operating_profit_share are derived from FY2024 segment restaurant and other sales and restaurant margin disclosures in the FY2024 10-K.
Brand Trust
Demand
Brand Trust
Strength
Durability
Confidence
Evidence
Clear positioning around quality + value and a consistent guest experience supports repeat traffic in a low-switching-cost category.
Erosion risks
- Value perception erosion from menu price inflation
- Food safety incident harming brand trust
- Competitive discounting/promotions in casual dining
Leading indicators
- Comparable restaurant sales (traffic vs check mix)
- Guest satisfaction metrics and review trends
- Restaurant-level margin trend
Counterarguments
- Restaurant switching costs are low and brands are easy to try
- Competitors can mimic menu/atmosphere elements over time
Operational Excellence
Supply
Operational Excellence
Strength
Durability
Confidence
Evidence
Standardized food prep and training (proprietary recipes, product coaches, inspection) plus an incentive-aligned managing partner model support consistent execution and throughput.
Erosion risks
- Labor market tightness and wage inflation
- Training quality dilution with rapid unit growth
- Operational complexity (scratch prep) increasing execution risk
Leading indicators
- Employee turnover and staffing stability
- Speed of service / kitchen efficiency measures
- Health inspection outcomes and food quality incident rates
Counterarguments
- Many operational practices are replicable with enough management focus
- Execution advantage can fade if culture weakens or expansion outpaces controls
Habit Default
Demand
Habit Default
Strength
Durability
Confidence
Evidence
Service/atmosphere focus plus local marketing and promotions aim to increase repeat visits; supports a stable customer routine in mature markets.
Erosion risks
- Consumer discretionary pullback reducing dining-out frequency
- Promotions lose effectiveness or are matched by competitors
Leading indicators
- Traffic trend (transactions)
- Gift card sales trend
- Loyalty/email engagement metrics
Counterarguments
- Habits in dining are weaker than in daily-use products and can shift quickly
- Competitors can target the same occasions with comparable promotions
Bubba's 33
Casual dining sports bar restaurants (burgers/pizza/wings)
Revenue_share and operating_profit_share are derived from FY2024 segment restaurant and other sales and restaurant margin disclosures in the FY2024 10-K.
Brand Trust
Demand
Brand Trust
Strength
Durability
Confidence
Evidence
Still-building brand, but positioned around scratch-made food and a differentiated sports-bar experience.
Erosion risks
- Crowded sports bar category with frequent discounting
- Brand awareness lag vs larger national competitors
Leading indicators
- Unit growth pace and new store performance
- Comparable sales vs casual dining benchmarks
Counterarguments
- Category is heavily promotional and experience is easy to copy
- Smaller scale can limit marketing reach and purchasing leverage
Operational Excellence
Supply
Operational Excellence
Strength
Durability
Confidence
Evidence
Shares company playbook around standardized execution, food quality controls, and training support; helps deliver a consistent guest experience at scale.
Erosion risks
- Labor and training challenges as units ramp
- Menu complexity and bar operations increasing variability
Leading indicators
- Restaurant margin trend by concept
- Service times and guest complaints
Counterarguments
- Execution systems are transferable and can be adopted by other operators
- Sports bar differentiation depends heavily on local competition and site quality
Other (Jaggers + retail initiatives)
Fast-casual restaurants (Jaggers) and branded retail licensing
Company reporting groups Jaggers + retail initiatives into Other (and also includes certain corporate-related items in Other); revenue_share and operating_profit_share are derived from FY2024 segment disclosures in the FY2024 10-K.
IP Choke Point
Legal
IP Choke Point
Strength
Durability
Confidence
Evidence
Trademarks and related IP help protect brand extensions and support licensing/retail initiatives, but do not create a strong barrier by themselves.
Erosion risks
- Brand dilution if licensed products disappoint on quality/value
- Retail partners' execution or reputational issues spilling over
- Trademarks protect identity, not product differentiation
Leading indicators
- Retail/licensing revenue growth and partner expansion
- Brand sentiment and complaint trends about packaged products
Counterarguments
- Trademarks are common and rarely confer meaningful pricing power in packaged goods
- Retail initiatives can be small and non-core relative to restaurant economics
Operational Excellence
Supply
Operational Excellence
Strength
Durability
Confidence
Evidence
Jaggers can leverage the parent company's playbook (training, standards, development) but is still small-scale and unproven vs established fast-casual competitors.
Erosion risks
- Format economics not yet validated at scale
- Fast-casual burger category is crowded and price-competitive
Leading indicators
- New unit volumes and payback periods
- Franchise development pipeline execution
Counterarguments
- Small footprint means limited brand awareness and limited scale benefits
- Best practices from casual dining may not transfer cleanly to fast-casual/drive-thru
Evidence
Our mission statement is "Legendary Food, Legendary Service".
Signals intentional brand promise centered on food + service execution.
...local hometown favorite... high quality, affordable meals... friendly, attentive service.
Explicitly frames the brand/value proposition aimed at broad consumer appeal.
...developed proprietary recipes to provide consistency in quality and taste...
Process standardization to reduce variance across a large store base.
We employ a team of product coaches... continual, hands-on training...
Dedicated operational training function supports repeatable execution.
At each domestic Texas Roadhouse restaurant, a trained meat cutter hand cuts our steaks...
Labor-intensive prep is part of the brand promise and a meaningful execution barrier vs lower-touch operators.
Showing 5 of 13 sources.
Risks & Indicators
Erosion risks
- Value perception erosion from menu price inflation
- Food safety incident harming brand trust
- Competitive discounting/promotions in casual dining
- Labor market tightness and wage inflation
- Training quality dilution with rapid unit growth
- Operational complexity (scratch prep) increasing execution risk
Leading indicators
- Comparable restaurant sales (traffic vs check mix)
- Guest satisfaction metrics and review trends
- Restaurant-level margin trend
- Employee turnover and staffing stability
- Speed of service / kitchen efficiency measures
- Health inspection outcomes and food quality incident rates
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.