VOL. XCIV, NO. 247

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Saturday, January 10, 2026

Brown & Brown, Inc.

BRO · New York Stock Exchange

Market cap (USD)$27.5B
SectorFinancials
IndustryInsurance - Brokers
CountryUS
Data as of
Moat score
61/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Brown & Brown, Inc. is an insurance distribution company that reports two segments: Retail and Specialty Distribution (following a 3Q 2025 reorganization tied to the Accession acquisition). Retail is a relationship- and renewal-driven brokerage/agency business where procurement inertia and reputation support retention, with some scale leverage in operating costs. Specialty Distribution combines wholesale brokerage and delegated-authority programs (MGA/MGU), where program agreements and carrier-capacity relationships help win and retain specialty placements. Key risks include disintermediation (carriers/technology-enabled entrants), cyclical swings in insurer capacity, and acquisition integration and talent retention.

Primary segment

Retail

Market structure

Competitive

Market share

HHI:

Coverage

2 segments · 7 tags

Updated 2026-01-09

Segments

Retail

Retail insurance brokerage and agency services (commercial P&C, employee benefits, personal lines) plus dealer F&I risk-mitigating products

Revenue

59%

Structure

Competitive

Pricing

moderate

Share

Peers

AJGAONMMCWTW

Specialty Distribution

Specialty insurance distribution (program administration/MGA-MGU and wholesale brokerage including E&S and specialty placements)

Revenue

41%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AJGAONMMCRYAN+1

Moat Claims

Retail

Retail insurance brokerage and agency services (commercial P&C, employee benefits, personal lines) plus dealer F&I risk-mitigating products

Revenue share and operating profit share computed from 9M 2025 segment results (Retail total segment revenues $2,487m; segment income before income taxes $575m), excluding 'Other' segment items.

Competitive

Procurement Inertia

Demand

Strength

Durability

Confidence

Evidence

Renewal-heavy brokerage model with relationship-driven retention makes switching brokers non-trivial for many accounts.

Erosion risks

  • Digital/direct distribution reduces intermediary reliance
  • Large accounts consolidate with global brokers
  • Aggressive pricing or service offers from local competitors

Leading indicators

  • Retention rate / renewal book growth
  • Organic Revenue growth rate
  • Net new business vs lost business

Counterarguments

  • Insurance brokerage is fragmented; customers can switch at renewal with modest friction
  • Carrier portals and insurtech tools can reduce switching and servicing advantages

Brand Trust

Demand

Strength

Durability

Confidence

Evidence

Brand/reputation and service quality help win and retain accounts, especially in more complex commercial placements.

Erosion risks

  • Reputational damage from service failures, claims disputes, or data breaches
  • Talent attrition in key producing teams

Leading indicators

  • Producer headcount and turnover
  • Cybersecurity incidents and remediation costs
  • Organic growth in core commissions and fees

Counterarguments

  • Brand is less decisive in price-sensitive SMB segments
  • Competing brokers can hire away teams and relationships

Scale Economies Unit Cost

Supply

Strength

Durability

Confidence

Evidence

Larger scale can lower per-account servicing costs via shared systems, compliance, and back-office leverage.

Erosion risks

  • Rising compensation costs compress margins
  • Integration complexity from acquisitions offsets scale benefits

Leading indicators

  • Segment margin trend
  • SG&A as % of revenue
  • Integration cost and amortization trends

Counterarguments

  • Local brokers can operate efficiently with lower overhead
  • Scale can create bureaucracy that hurts service quality

Specialty Distribution

Specialty insurance distribution (program administration/MGA-MGU and wholesale brokerage including E&S and specialty placements)

Segment was formed in 3Q 2025 by combining Programs and Wholesale Brokerage into Specialty Distribution; revenue and operating profit shares computed from 9M 2025 segment results (Specialty Distribution total segment revenues $1,731m; segment income before income taxes $654m), excluding 'Other' segment items.

Oligopoly

Contractual Exclusivity

Legal

Strength

Durability

Confidence

Evidence

Delegated authority/program administration relationships (MGA/MGU) can create durable niches when tied to carrier agreements and specialized underwriting operations.

Erosion risks

  • Carrier partners terminate or reprice program arrangements
  • Regulatory changes increase compliance costs for MGAs/MGUs
  • New entrants replicate niches with alternative capacity

Leading indicators

  • Carrier relationship stability and delegated authority renewals
  • Program performance (loss ratios) and capacity availability
  • Organic Revenue in Specialty Distribution

Counterarguments

  • Program relationships can be re-competed or moved to another administrator
  • Capacity providers can shift quickly after loss events or market cycles

Preferential Input Access

Supply

Strength

Durability

Confidence

Evidence

Specialty distribution depends on access to carrier/intermediary capacity; strong relationships can improve placement ability and terms.

Erosion risks

  • Carrier consolidation reduces distributor leverage
  • Adverse loss cycles tighten capacity in E&S lines
  • Carriers shift business to competing wholesalers/MGAs

Leading indicators

  • Carrier capacity and appetite changes in key lines
  • Placement conversion rates and turnaround time
  • Segment growth through hard/soft market cycles

Counterarguments

  • Large competitors also have strong carrier relationships; access may not be exclusive
  • Capacity is cyclical and can shift independent of distributor quality

Procurement Inertia

Demand

Strength

Durability

Confidence

Evidence

Retail agents and insureds often prefer proven specialty partners, supporting repeat placements and account retention.

Erosion risks

  • Retail agencies multi-home across wholesalers to shop terms
  • Commission compression if competition intensifies
  • Tech-enabled marketplaces reduce relationship advantage

Leading indicators

  • Organic Revenue growth and retention metrics (if disclosed)
  • Wholesale submission volume and conversion
  • Pricing and capacity conditions in specialty lines

Counterarguments

  • E&S placements can be highly price-driven; loyalty can be limited
  • Large retail brokers may internalize specialty capabilities

Evidence

sec_filing
Brown & Brown Form 10-Q (Quarter ended Sep 30, 2025) - Retail segment discussion

The Organic Revenue growth rate was driven by net new business written during the preceding twelve months and growth on renewals of existing customers.

Renewal-driven growth implies sticky relationships and inertia in broker selection.

sec_filing
Brown & Brown 2024 Annual Report / Form 10-K (CEO letter excerpt, republished)

teammates, who earn the trust and respect of our customers and carrier partners every day.

Management frames customer/carrier trust as central, consistent with a reputation moat.

sec_filing
Brown & Brown Form 10-Q (Quarter ended Sep 30, 2025) - Retail segment margin drivers

leveraging our expense base

Expense-base leverage is consistent with scale-driven unit cost advantages.

sec_filing
Brown & Brown Form 10-Q (Quarter ended Sep 30, 2025) - Segment description

Our programs businesses which act as MGUs, provide targeted products and services

Confirms the segment includes MGU program businesses (delegated authority model).

sec_filing
Brown & Brown 2024 Annual Report / Form 10-K (CEO letter excerpt, republished)

In this capacity, we function as an outsourced or virtual insurance company and operate over 60 programs globally.

Scale and breadth of programs supports the thesis of niche program relationships and operational know-how.

Showing 5 of 7 sources.

Risks & Indicators

Erosion risks

  • Digital/direct distribution reduces intermediary reliance
  • Large accounts consolidate with global brokers
  • Aggressive pricing or service offers from local competitors
  • Reputational damage from service failures, claims disputes, or data breaches
  • Talent attrition in key producing teams
  • Rising compensation costs compress margins

Leading indicators

  • Retention rate / renewal book growth
  • Organic Revenue growth rate
  • Net new business vs lost business
  • Producer headcount and turnover
  • Cybersecurity incidents and remediation costs
  • Organic growth in core commissions and fees
Created 2026-01-09
Updated 2026-01-09

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

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