VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS & COMPETITIVE ADVANTAGES ★

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Thursday, January 8, 2026

The Progressive Corporation

PGR · New York Stock Exchange

Market cap (USD)$124.8B
SectorFinancials
IndustryInsurance - Property & Casualty
CountryUS
Data as of
Moat score
75/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Progressive is a U.S. property-and-casualty insurer centered on personal and commercial auto, with smaller specialty and homeowners/renters offerings. It reports two operating segments: Personal Lines (~85% of 2024 net premiums written) and Commercial Lines (~15%). Core moat mechanisms include data-driven underwriting and pricing (including telematics/UBI), scale-enabled operating efficiencies, and a large claims operation supported by a nationwide repair network. These advantages are tempered by intense price competition, easy price comparison, and state-by-state regulatory constraints.

Primary segment

Personal Lines

Market structure

Oligopoly

Market share

16.7% (reported)

HHI:

Coverage

2 segments · 6 tags

Updated 2026-01-04

Segments

Personal Lines

U.S. private passenger auto insurance (dominant) plus specialty personal lines and homeowners/renters (small portion)

Revenue

85%

Structure

Oligopoly

Pricing

moderate

Share

16.7% (reported)

Peers

ALLBRK.BTRVHIG+1

Commercial Lines

U.S. commercial auto insurance (dominant) plus related commercial lines

Revenue

15%

Structure

Competitive

Pricing

moderate

Share

15% (reported)

Peers

TRVORIWRBHIG+2

Moat Claims

Personal Lines

U.S. private passenger auto insurance (dominant) plus specialty personal lines and homeowners/renters (small portion)

Oligopoly

Learning Curve Yield

Supply

Strength

Durability

Confidence

Evidence

Large-scale risk segmentation and pricing advantage supported by telematics/UBI and extensive data gathering/analysis; continuous model updates improve matching rate-to-risk.

Erosion risks

  • Telematics becomes commoditized across carriers
  • Privacy or regulatory limits on data use
  • Model error in regime shifts (loss severity inflation, EV repair costs)

Leading indicators

  • Personal auto combined ratio vs peers
  • Policy retention / churn
  • Telematics adoption rate and loss ratio lift

Counterarguments

  • Comparative raters make switching easy and keep pricing pressure high
  • Major peers also invest heavily in telematics and data science

Brand Trust

Demand

Strength

Durability

Confidence

Evidence

High consumer awareness and trust, reinforced by sustained marketing, supports quoting volume and retention in a price-competitive product.

Erosion risks

  • Rising customer acquisition costs
  • Brand dilution from claims friction or service issues

Leading indicators

  • Quote conversion rate
  • Net promoter score / complaint ratios
  • Advertising spend efficiency (growth per $)

Counterarguments

  • Insurance is often bought on price; brand alone does not ensure margin
  • Competitors can match ad spend and narrow awareness gaps

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Scaled claims operations (physical plus virtual) and repair network support cycle time, customer satisfaction, and loss control.

Erosion risks

  • Repair capacity constraints and parts inflation
  • Adverse weather spikes causing claims backlogs

Leading indicators

  • Average claim cycle time
  • Severity trend vs industry
  • Customer satisfaction after claims

Counterarguments

  • Repair networks and virtual claims are available to many large insurers
  • Severity inflation can overwhelm process improvements

Suite Bundling

Demand

Strength

Durability

Confidence

Evidence

Bundling auto with property and other products can improve retention and claims economics; agent tooling and pricing/quoting workflows encourage multi-product adoption.

Erosion risks

  • Competitors replicate bundles with similar discounts
  • Property cat losses reduce appetite for bundled property growth

Leading indicators

  • Bundle penetration rate
  • Retention differential: bundled vs mono-line
  • Property combined ratio volatility

Counterarguments

  • Bundles are common and discounts can be competed away
  • Customers can unbundle when shopping via aggregators

Commercial Lines

U.S. commercial auto insurance (dominant) plus related commercial lines

Competitive

Learning Curve Yield

Supply

Strength

Durability

Confidence

Evidence

Ongoing investment in classification, segmentation, and product model rollouts improves pricing accuracy and risk selection in a loss-sensitive line.

Erosion risks

  • Social inflation / nuclear verdicts driving severity
  • Competitors narrow pricing sophistication gap
  • Adverse selection if rate filings lag loss trends

Leading indicators

  • Commercial auto combined ratio trend
  • Rate change vs loss trend (severity/frequency)
  • Fleet policy growth and retention

Counterarguments

  • Commercial auto remains fragmented with many specialists; data advantages can be competed away
  • Profitability is highly sensitive to litigation and macro loss-cost trends

Operational Excellence

Supply

Strength

Durability

Confidence

Evidence

Scale and operating discipline (expense control, efficiency) support competitive pricing and underwriting profit through the cycle.

Erosion risks

  • Expense ratio creep from technology and claims costs
  • Aggressive competitor pricing in soft markets

Leading indicators

  • Expense ratio trend
  • Underwriting margin (combined ratio)
  • New business vs retention mix

Counterarguments

  • Size can create operational complexity and slower change cycles
  • Competitors may sacrifice margin for share in soft markets

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Shared claims infrastructure and repair network support cycle time and loss control for commercial auto as well.

Erosion risks

  • Higher litigation and medical inflation in commercial claims
  • Cat events and staffing constraints affecting claim cycle time

Leading indicators

  • Claim closure speed
  • Average severity vs competitors
  • Customer satisfaction for claims

Counterarguments

  • Claims networks are not exclusive and can be replicated by other large carriers
  • External loss-cost drivers may dominate operational improvements

Evidence

sec_filing
The Progressive Corporation Form 10-K (FY ended 2024-12-31) - Competitive Factors / UBI

We rely heavily on technology ... data gathering and analysis.

10-K links pricing accuracy to technology, data analysis, and Snapshot/UBI know-how.

sec_filing
The Progressive Corporation Form 10-K (FY ended 2024-12-31) - Competitive Factors

10-K cites brand recognition/confidence and advertising as key competitive factors.

sec_filing
The Progressive Corporation Form 10-K (FY ended 2024-12-31) - Claims operations

nationwide network of about 3,700 third-party repair shops

10-K describes scale of claims repair network supporting claim handling.

sec_filing
The Progressive Corporation Form 10-K (FY ended 2024-12-31) - Bundling strategy

10-K describes bundling strategy; bundled customers stay longer and have lower claims costs.

dataset
NAIC 2024 Property/Casualty Market Share - Total Private Passenger Auto (Direct)

PROGRESSIVE GRP ... market share 16.72

NAIC market share table lists Progressive Group at 16.72% for Total Private Passenger Auto (2024).

Showing 5 of 11 sources.

Risks & Indicators

Erosion risks

  • Telematics becomes commoditized across carriers
  • Privacy or regulatory limits on data use
  • Model error in regime shifts (loss severity inflation, EV repair costs)
  • Rising customer acquisition costs
  • Brand dilution from claims friction or service issues
  • Repair capacity constraints and parts inflation

Leading indicators

  • Personal auto combined ratio vs peers
  • Policy retention / churn
  • Telematics adoption rate and loss ratio lift
  • Quote conversion rate
  • Net promoter score / complaint ratios
  • Advertising spend efficiency (growth per $)
Created 2026-01-04
Updated 2026-01-04

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.