VOL. XCIV, NO. 247

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Wednesday, December 31, 2025

The Sherwin-Williams Company

SHW · New York Stock Exchange

Market cap (USD)$80.4B
SectorMaterials
CountryUS
Data as of
Moat score
84/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

The Sherwin-Williams Company is a global paint and coatings producer with three reported segments: Paint Stores Group, Consumer Brands Group, and Performance Coatings Group. The core moat in Paint Stores is a dense company-operated store network that enables controlled distribution, high-touch contractor service, and premium brand positioning. Consumer Brands leverages a broad portfolio of well-known brands and scaled manufacturing/logistics, but faces meaningful retailer bargaining power and private-label pressure. Performance Coatings competes in global industrial and refinish coatings with service-enabled distribution, refinish-related switching costs dynamics in parts of the business, and selective compliance advantages (e.g., packaging coatings).

Primary segment

Paint Stores Group

Market structure

Quasi-Monopoly

Market share

69.4% (estimated)

HHI:

Coverage

3 segments · 4 tags

Updated 2025-12-31

Segments

Paint Stores Group

Company-operated paint & coatings retail (architectural + related products)

Revenue

57.1%

Structure

Quasi-Monopoly

Pricing

strong

Share

69.4% (estimated)

Peers

AKZA.ASAXTAMASPPG+1

Consumer Brands Group

Branded and private-label architectural paint & related DIY products sold via third-party retailers

Revenue

13.5%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASMASPPGRPM

Performance Coatings Group

Industrial coatings (protective, marine, coil, packaging, wood finishing, general industrial) and automotive refinish coatings

Revenue

29.4%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASAXTABAS.DEPPG

Moat Claims

Paint Stores Group

Company-operated paint & coatings retail (architectural + related products)

Revenue share and operating profit share are derived from FY2024 segment Net sales and segment Income before income taxes (excluding Administrative function) reported in the FY2024 Form 10-K.

Quasi-Monopoly

Distribution Control

Supply

Strength: 5/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Dense, company-operated specialty store footprint enables direct control of shelf space, service standards, and local availability versus indirect channels.

Erosion risks

  • Big-box and online channel encroachment
  • Pro contractor consolidation increasing bargaining power
  • Demand cyclicality tied to housing and remodel activity

Leading indicators

  • Store count and net new stores
  • Same-store sales growth in Paint Stores Group
  • Gross margin resilience vs raw material volatility

Counterarguments

  • Contractors can multi-source and switch based on promotions/credit terms
  • Home centers can compete on convenience and price

Service Field Network

Supply

Strength: 4/5 · Durability: durable · Confidence: 3/5 · 1 evidence

Localized sales reps, training, and digital tools reinforce contractor relationships and job-site support; complements store density.

Erosion risks

  • Competitors matching service levels and digital ordering
  • Labor availability/turnover impacting service quality
  • Contractors optimizing procurement across multiple suppliers

Leading indicators

  • Sales rep headcount and productivity
  • Customer retention / repeat purchase metrics
  • Digital order penetration

Counterarguments

  • Service differentiation may narrow as tools become commoditized
  • Large contractors may prioritize lowest total cost vs relationship

Brand Trust

Demand

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Brand portfolio and contractor trust support premium pricing and specification/repurchase behavior in architectural coatings.

Erosion risks

  • Trade-down in weak macro environments
  • Brand dilution from aggressive discounting
  • Negative product quality events

Leading indicators

  • Mix shift between premium vs value lines
  • Average selling price trends
  • Warranty/quality claim rates

Counterarguments

  • End consumers can view paint as a commodity and choose cheaper alternatives
  • Private labels can capture value-conscious demand

Consumer Brands Group

Branded and private-label architectural paint & related DIY products sold via third-party retailers

Revenue share and operating profit share are derived from FY2024 segment Net sales and segment Income before income taxes (excluding Administrative function) reported in the FY2024 Form 10-K.

Oligopoly

Brand Trust

Demand

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Portfolio of recognized consumer brands supports shelf demand and reduces buyer uncertainty in DIY categories.

Erosion risks

  • Retailer private-label expansion
  • Shelf-space/planogram loss at key retailers
  • Promotion intensity commoditizing the category

Leading indicators

  • Share of shelf / distribution breadth at home centers
  • Premium vs value mix within consumer brands
  • Retailer contract renewals and exclusivity changes

Counterarguments

  • Retailers can swap brands with limited end-user switching costs
  • Retail concentration increases retailer leverage over pricing and terms

Scope Economies

Supply

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 2 evidence

Broad portfolio + multi-region manufacturing/distribution platform enables shared R&D, production, and logistics across many SKUs and brands; vertical integration supports internal supply to Paint Stores.

Erosion risks

  • Retailer margin pressure forcing manufacturer concessions
  • Input cost spikes reducing manufacturing advantage
  • SKU rationalization reducing scale benefits

Leading indicators

  • Manufacturing utilization and cost per gallon
  • Logistics service levels (fill rate, lead time)
  • Intersegment transfer mix and gross margin

Counterarguments

  • Large competitors can match scale and logistics
  • Retailers can diversify suppliers to avoid dependence

Performance Coatings Group

Industrial coatings (protective, marine, coil, packaging, wood finishing, general industrial) and automotive refinish coatings

Revenue share and operating profit share are derived from FY2024 segment Net sales and segment Income before income taxes (excluding Administrative function) reported in the FY2024 Form 10-K.

Oligopoly

Service Field Network

Supply

Strength: 4/5 · Durability: medium · Confidence: 4/5 · 1 evidence

A hybrid distribution model (company-operated branches plus direct/outside sales) supports technical service, availability, and account coverage across industrial end markets.

Erosion risks

  • Distributor disintermediation or consolidation
  • Competitors expanding technical service coverage
  • End-market cyclical demand reducing utilization

Leading indicators

  • Branch count and productivity
  • Customer retention in key subsegments (protective/marine, refinish)
  • Win rate on new accounts in coil/packaging

Counterarguments

  • Industrial customers can dual-source and rebid frequently
  • Service and distribution can be replicated with investment

Switching Costs General

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 2 evidence

In automotive refinish, installed mixing/color systems, inventory, and technician familiarity can create meaningful switching costs and retention once a system is adopted (applies to the refinish sub-market within this segment).

Erosion risks

  • Standardization of color systems reducing lock-in
  • Distributors pushing price-based switching
  • DIY repair trends reducing professional refinish volume

Leading indicators

  • Refinish subsegment volume and retention at key distributors
  • Installed base growth of mixing/color tools (where disclosed)
  • Competitor promotions and distributor share shifts

Counterarguments

  • Switching can still occur if a competitor subsidizes changeover
  • Lock-in is submarket-specific and may not apply to all industrial coatings

Compliance Advantage

Legal

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Regulatory-driven product conversions (e.g., packaging coatings) can advantage suppliers with compliant formulations and customer support capacity.

Erosion risks

  • Competitors achieving similar compliant formulations
  • Regulatory changes shifting requirements again
  • Customer reformulation timelines delaying adoption

Leading indicators

  • Packaging coatings growth and customer conversion wins
  • Regulatory updates affecting can/packaging coatings
  • Product approval / qualification milestones (where disclosed)

Counterarguments

  • Compliance tends to become table-stakes once competitors catch up
  • Customers can run qualification programs to add alternate suppliers

Evidence

sec_filing
The Sherwin-Williams Company Form 10-K (FY ended 2024-12-31)

Paint Stores Group consisted of 4,773 company-operated specialty paint stores in the United States, Canada and the Caribbean region at December 31, 2024.

Direct evidence of a large company-operated distribution footprint (controlled channel).

sec_filing
The Sherwin-Williams Company Form 10-K (FY ended 2024-12-31)

Our recent investments in sales reps, training and digital tools, coupled with home builder relationships are expected to drive above-market growth opportunities.

Supports the high-touch field sales/service model that can improve retention and share in pro channels.

sec_filing
The Sherwin-Williams Company Form 10-K (FY ended 2024-12-31)

Customer recognition of trademarks and trade names owned or licensed by the Company collectively contribute significantly to our sales.

Direct statement that brands/trade names materially support demand.

industry_report
IBISWorld company profile: Sherwin Williams Co (Paint Stores industry)

Their largest market share is in the Paint Stores industry, where they account for an estimated 69.4% of total industry revenue.

Used as the market share estimate for this segment's company-operated paint stores positioning.

sec_filing
The Sherwin-Williams Company Form 10-K (FY ended 2024-12-31)

The Consumer Brands Group manufactures and distributes a broad portfolio of branded and private-label ... to retailers, including home centers and hardware stores.

Supports breadth of portfolio and retailer distribution focus (scope benefits).

Showing 5 of 10 sources.

Risks & Indicators

Erosion risks

  • Big-box and online channel encroachment
  • Pro contractor consolidation increasing bargaining power
  • Demand cyclicality tied to housing and remodel activity
  • Competitors matching service levels and digital ordering
  • Labor availability/turnover impacting service quality
  • Contractors optimizing procurement across multiple suppliers

Leading indicators

  • Store count and net new stores
  • Same-store sales growth in Paint Stores Group
  • Gross margin resilience vs raw material volatility
  • Sales rep headcount and productivity
  • Customer retention / repeat purchase metrics
  • Digital order penetration
Created 2025-12-31
Updated 2025-12-31

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