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The Sherwin-Williams Company (SHW) Moat Analysis

The Sherwin-Williams Company

SHW · New York Stock Exchange

Market cap (USD)$84.1B
SectorMaterials
IndustryChemicals - Specialty
CountryUS
Data as of
Moat score
74/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Sherwin-Williams is a coatings manufacturer with one NYSE listing. Q2 2026 revenue shares were 57.30% Paint Stores, 14.49% Consumer Brands, 28.19% Performance Coatings and 0.03% administrative leasing. Direct ownership of 4,841 specialty stores gives Paint Stores control over inventory, tinting, service and shelf space, while controlled brands reduce selection risk for contractors. Q2 same-store sales rose 4.2%, and both price and volume increased, although segment margin fell 20 basis points. Consumer Brands has a narrower, retailer-dependent brand moat. In Performance Coatings, only automotive-refinish switching costs are retained because the protected submarket is not quantified. The 317 industrial branches lack comparative outcome evidence for a separate moat. Housing and industrial cyclicality, retailer bargaining power, raw-material inflation, customer dual-sourcing, product litigation and legacy environmental liabilities are the main risks.

Primary segment

Paint Stores Group

Market structure

Oligopoly

Market share

HHI:

Coverage

4 segments · 4 tags

Updated 2026-08-23

Segments

Paint Stores Group

Company-operated paint & coatings retail (architectural + related products)

Revenue

57.3%

Structure

Oligopoly

Pricing

strong

Share

Peers

AKZA.ASAXTAMASPPG+1

Consumer Brands Group

Branded and private-label architectural paint & related DIY products sold via third-party retailers

Revenue

14.5%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASMASPPGRPM

Performance Coatings Group

Industrial coatings (protective, marine, coil, packaging, wood finishing, general industrial) and automotive refinish coatings

Revenue

28.2%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASAXTABAS.DEPPG

Administrative external leasing revenue

Incidental external leasing of corporate real estate

Revenue

0%

Structure

Competitive

Pricing

none

Share

Peers

Moat Claims

Paint Stores Group

Company-operated paint & coatings retail (architectural + related products)

Revenue share is Q2 2026 external net sales of $3,890.0m divided by consolidated net sales of $6,789.3m. Operating profit share is $957.6m divided by $1,443.8m of positive reportable-segment Income before income taxes; the loss-making Administrative function is excluded from that denominator. No individual customer represented 10% of consolidated sales, suppliers were not named, and no defensible current market-share denominator or HHI was disclosed.

Oligopoly

Distribution Control

Supply

Strength

Strength 4 of 5

Durability

Durability 3 of 3

Confidence

Confidence 5 of 5

Evidence

Evidence 2 of 5

A dense, company-operated specialty-store footprint gives Sherwin-Williams direct control of inventory, tinting, service, and shelf space for its controlled brands. This is difficult to replicate quickly, but the rating is held below exceptional because the company does not disclose customer retention or a comparable store-density advantage.

Distribution Control moat: definition, examples, and stocks

Erosion risks

  • Big-box and online channel encroachment
  • Pro contractor consolidation increasing bargaining power
  • Demand cyclicality tied to housing and remodel activity

Leading indicators

  • Store count and net new stores
  • Same-store sales growth in Paint Stores Group
  • Gross margin resilience vs raw material volatility

Counterarguments

  • Contractors can multi-source and switch based on promotions/credit terms
  • Home centers can compete on convenience and price

Brand Trust

Demand

Strength

Strength 4 of 5

Durability

Durability 3 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 1 of 5

Controlled brands reduce product-selection risk for professional contractors and support repeat specification. Q2 2026 price and volume both grew, but Paint Stores segment margin fell 20 basis points as raw-material costs rose, so current evidence does not establish unconstrained pricing.

Brand Trust moat: definition, examples, and stocks

Erosion risks

  • Trade-down in weak macro environments
  • Brand dilution from aggressive discounting
  • Negative product quality events

Leading indicators

  • Mix shift between premium vs value lines
  • Average selling price trends
  • Warranty/quality claim rates

Counterarguments

  • End consumers can view paint as a commodity and choose cheaper alternatives
  • Private labels can capture value-conscious demand

Consumer Brands Group

Branded and private-label architectural paint & related DIY products sold via third-party retailers

Revenue share is Q2 2026 external net sales of $983.5m divided by consolidated net sales of $6,789.3m. Operating profit share is $212.9m divided by $1,443.8m of positive reportable-segment Income before income taxes. The October 2025 Suvinil acquisition drove 16.0 percentage points of Q2 sales growth. The 2025 Form 10-K says some customers are individually significant to this segment but does not name or quantify them.

Oligopoly

Brand Trust

Demand

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 2 of 5

Recognized Valspar, Dutch Boy, Krylon, Minwax, Cabot, Suvinil and other brands reduce buyer uncertainty, but third-party retailers control shelf access and can favor private labels. The rating therefore reflects a real but retailer-constrained brand advantage.

Brand Trust moat: definition, examples, and stocks

Erosion risks

  • Retailer private-label expansion
  • Shelf-space/planogram loss at key retailers
  • Promotion intensity commoditizing the category

Leading indicators

  • Share of shelf / distribution breadth at home centers
  • Premium vs value mix within consumer brands
  • Retailer contract renewals and exclusivity changes

Counterarguments

  • Retailers can swap brands with limited end-user switching costs
  • Retail concentration increases retailer bargaining power over pricing and terms

Performance Coatings Group

Industrial coatings (protective, marine, coil, packaging, wood finishing, general industrial) and automotive refinish coatings

Revenue share is Q2 2026 external net sales of $1,913.8m divided by consolidated net sales of $6,789.3m. Operating profit share is $273.3m divided by $1,443.8m of positive reportable-segment Income before income taxes. The 317-branch footprint is useful distribution infrastructure but is not retained as a separate moat because the filing provides no branch productivity, retention, cost, or exclusivity evidence. No single customer was material to segment profitability.

Oligopoly

Switching Costs General

Demand

Strength

Strength 3 of 5

Durability

Durability 2 of 3

Confidence

Confidence 4 of 5

Evidence

Evidence 3 of 5

In automotive refinish, installed mixing and color systems, inventory, and technician familiarity can create meaningful switching costs. The claim applies only to an undisclosed portion of Performance Coatings and is not extended to its other industrial businesses.

Switching Costs General moat: definition, examples, and stocks

Erosion risks

  • Standardization of color systems reducing lock-in
  • Distributors pushing price-based switching
  • Firetex software claims and litigation weakening trust in protective coatings

Leading indicators

  • Refinish subsegment volume and retention at key distributors
  • Installed base growth of mixing/color tools (where disclosed)
  • Competitor promotions and distributor share shifts

Counterarguments

  • Switching can still occur if a competitor subsidizes changeover
  • Lock-in is submarket-specific and may not apply to all industrial coatings

Administrative external leasing revenue

Incidental external leasing of corporate real estate

Revenue share is Q2 2026 Administrative external net sales of $2.0m divided by consolidated net sales of $6,789.3m. The Administrative function recorded a $331.3m pretax loss and is excluded from positive segment-profit shares.

Competitive

Evidence

sec_filing

These stores market and sell Sherwin-Williams and other controlled brand architectural paint and coatings.

The filing reports 4,853 company-operated Paint Stores at December 31, 2025 and identifies the channel-control mechanism.

sec_filing

Paint Stores Group - total stores 4,841

The current footprint was 12 stores lower than year-end, while Q2 same-store sales increased 4.2%.

sec_filing

Customer recognition of trademarks and trade names owned or licensed by the Company collectively contribute significantly to our sales.

Direct statement that brands/trade names materially support demand.

sec_filing

Net sales in CBG increased primarily as a result of the acquisition of Suvinil.

Q2 sales rose 21.5%, but acquisition impact was 16.0%, limiting evidence of organic brand-led growth.

sec_filing

automotive refinish

Establishes that automotive refinish is part of Sherwin-Williams' Performance Coatings Group.

Showing 5 of 7 sources.

Risks & Indicators

Erosion risks

  • Big-box and online channel encroachment
  • Pro contractor consolidation increasing bargaining power
  • Demand cyclicality tied to housing and remodel activity
  • Trade-down in weak macro environments
  • Brand dilution from aggressive discounting
  • Negative product quality events

Leading indicators

  • Store count and net new stores
  • Same-store sales growth in Paint Stores Group
  • Gross margin resilience vs raw material volatility
  • Mix shift between premium vs value lines
  • Average selling price trends
  • Warranty/quality claim rates

Keep the research going

Created 2025-12-31
Updated 2026-08-23

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