VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Alibaba Group Holding Limited vs Bilibili Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Alibaba Group Holding Limited

9988.HK · The Stock Exchange of Hong Kong Limited

Market cap (USD)$304.5B
Gross margin (TTM)39.8%
Operating margin (TTM)5.8%
Net margin (TTM)10.1%
SectorConsumer
IndustrySpecialty Retail
CountryKY
Data as of2025-12-29
Moat score
56/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Alibaba Group Holding Limited's moat claims, evidence, and risks.

View 9988.HK analysis

Bilibili Inc.

BILI · Nasdaq Global Select Market

Market cap (USD)$7.4B
Gross margin (TTM)36.8%
Operating margin (TTM)4.1%
Net margin (TTM)4.6%
SectorCommunication Services
IndustryElectronic Gaming & Multimedia
CountryKY
Data as of2026-05-01
Moat score
60/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Bilibili Inc.'s moat claims, evidence, and risks.

View BILI analysis

Comparison highlights

  • Moat score gap: Bilibili Inc. leads (60 / 100 vs 56 / 100 for Alibaba Group Holding Limited).
  • Segment focus: Alibaba Group Holding Limited has 7 segments (41% in Taobao and Tmall Group); Bilibili Inc. has 4 segments (39.3% in Value-Added Services).
  • Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
  • Moat breadth: Alibaba Group Holding Limited has 6 moat types across 3 domains; Bilibili Inc. has 7 across 4.

Primary market context

Alibaba Group Holding Limited

Taobao and Tmall Group

Market

China online retail marketplaces & merchant services (Taobao, Tmall, 1688)

Geography

China

Customer

Consumers and merchants/brands

Role

Marketplace + advertising/merchant services

Revenue share

41%

Bilibili Inc.

Value-Added Services

Market

China online video community VAS, live broadcasting, premium memberships, fan charging and premium content services

Geography

China

Customer

Video users, premium members, live-streaming users, fan communities, hosts and content creators

Role

Video community operator, creator monetization platform, premium-content distributor and live-broadcasting virtual-item platform

Revenue share

39.3%

Side-by-side metrics

Alibaba Group Holding Limited
Bilibili Inc.
Ticker / Exchange
9988.HK - The Stock Exchange of Hong Kong Limited
BILI - Nasdaq Global Select Market
Market cap (USD)
$304.5B
$7.4B
Gross margin (TTM)
39.8%
36.8%
Operating margin (TTM)
5.8%
4.1%
Net margin (TTM)
10.1%
4.6%
Sector
Consumer
Communication Services
Industry
Specialty Retail
Electronic Gaming & Multimedia
HQ country
KY
KY
Primary segment
Taobao and Tmall Group
Value-Added Services
Market structure
Oligopoly
Competitive
Market share
n/a
33%-34% (implied)
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
56 / 100
60 / 100
Moat domains
Network, Supply, Demand
Network, Demand, Supply, Legal
Last update
2025-12-29
2026-05-01

Moat coverage

Shared moat types

Two Sided NetworkEcosystem ComplementsBrand Trust

Alibaba Group Holding Limited strengths

Capex Knowhow ScaleSwitching Costs GeneralSupply Chain Control

Bilibili Inc. strengths

Habit DefaultData Network EffectsDistribution ControlContent Rights Currency

Segment mix

Alibaba Group Holding Limited segments

Full profile >

Taobao and Tmall Group

Oligopoly

41%

Alibaba International Digital Commerce Group

Competitive

12.1%

Cloud Intelligence Group (Alibaba Cloud)

Oligopoly

10.8%

Cainiao Smart Logistics Network Limited

Competitive

9.2%

Local Services Group

Oligopoly

6.1%

Digital Media and Entertainment Group

Competitive

2%

All Others

Competitive

18.8%

Bilibili Inc. segments

Full profile >

Value-Added Services

Competitive

39.3%

Advertising

Competitive

33.1%

Mobile Games

Oligopoly

21.1%

IP Derivatives and Others

Competitive

6.5%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.