VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Auto Trader Group plc vs McDonald's Corporation
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Auto Trader Group plc
AUTO · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Auto Trader Group plc's moat claims, evidence, and risks.
View AUTO analysisMcDonald's Corporation
MCD · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into McDonald's Corporation's moat claims, evidence, and risks.
View MCD analysisComparison highlights
- Moat score gap: Auto Trader Group plc leads (96 / 100 vs 80 / 100 for McDonald's Corporation).
- Segment focus: Auto Trader Group plc has 2 segments (93.3% in Autotrader (UK automotive marketplace & data platform)); McDonald's Corporation has 3 segments (48.7% in International Operated Markets).
- Primary market structure: Quasi-Monopoly vs Competitive. Pricing power: Strong vs Moderate.
- Moat breadth: Auto Trader Group plc has 4 moat types across 2 domains; McDonald's Corporation has 5 across 2.
Primary market context
Auto Trader Group plc
Autotrader (UK automotive marketplace & data platform)
UK digital automotive marketplace (new & used) with retailer advertising/data products
United Kingdom
Consumers, vehicle retailers, OEMs/advertising agencies
Two-sided marketplace + advertising/data & workflow tools
93.3%
McDonald's Corporation
International Operated Markets
Quick-service restaurants and informal eating out (IEO)
International operated markets (e.g., Australia, Canada, France, Germany, Italy, Poland, Spain, U.K.)
Consumers (end customers) and franchisees (B2B system partners)
Franchisor / restaurant operator
48.7%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Auto Trader Group plc strengths
McDonald's Corporation strengths
Segment mix
Auto Trader Group plc segments
Full profile >Autotrader (UK automotive marketplace & data platform)
Quasi-Monopoly
Autorama (vehicle leasing marketplace)
Competitive
McDonald's Corporation segments
Full profile >U.S.
Competitive
International Operated Markets
Competitive
International Developmental Licensed Markets & Corporate
Competitive
Want the full wide moat stocks list?
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Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.