VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Auto Trader Group plc vs Prosus N.V.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Auto Trader Group plc
AUTO · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Auto Trader Group plc's moat claims, evidence, and risks.
View AUTO analysisProsus N.V.
PRX · Euronext Amsterdam
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Auto Trader Group plc leads (96 / 100 vs 49 / 100 for Prosus N.V.).
- Segment focus: Auto Trader Group plc has 2 segments (93.3% in Autotrader (UK automotive marketplace & data platform)); Prosus N.V. has 5 segments (40.3% in Etail (eMAG marketplace + fulfillment)).
- Primary market structure: Quasi-Monopoly vs Competitive. Pricing power: Strong vs Weak.
- Moat breadth: Auto Trader Group plc has 4 moat types across 2 domains; Prosus N.V. has 7 across 3.
Primary market context
Auto Trader Group plc
Autotrader (UK automotive marketplace & data platform)
UK digital automotive marketplace (new & used) with retailer advertising/data products
United Kingdom
Consumers, vehicle retailers, OEMs/advertising agencies
Two-sided marketplace + advertising/data & workflow tools
93.3%
Prosus N.V.
Etail (eMAG marketplace + fulfillment)
Online retail marketplace and fulfillment in Central & Eastern Europe
Romania, Hungary and other CEE markets
Consumers; marketplace sellers; brands
Marketplace + first-party retail + logistics
40.3%
Side-by-side metrics
Moat coverage
Shared moat types
Auto Trader Group plc strengths
Prosus N.V. strengths
Segment mix
Auto Trader Group plc segments
Full profile >Autotrader (UK automotive marketplace & data platform)
Quasi-Monopoly
Autorama (vehicle leasing marketplace)
Competitive
Prosus N.V. segments
Full profile >Food Delivery (iFood ecosystem + delivery investments)
Oligopoly
Classifieds (OLX Group)
Oligopoly
Payments & Fintech (PayU, Iyzico)
Competitive
Etail (eMAG marketplace + fulfillment)
Competitive
Ecosystem & Other ecommerce (cross-portfolio synergies, ventures)
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.