VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Thursday, January 8, 2026
Stock Comparison
Celsius Holdings, Inc. vs PepsiCo, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Celsius Holdings, Inc.
CELH · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Celsius Holdings, Inc.'s moat claims, evidence, and risks.
View CELH analysisPepsiCo, Inc.
PEP · Nasdaq Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into PepsiCo, Inc.'s moat claims, evidence, and risks.
View PEP analysisComparison highlights
- Moat score gap: PepsiCo, Inc. leads (72 / 100 vs 57 / 100 for Celsius Holdings, Inc.).
- Segment focus: Celsius Holdings, Inc. has 1 segment (100% in Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)); PepsiCo, Inc. has 7 segments (27% in Frito-Lay North America (FLNA)).
- Moat breadth: Celsius Holdings, Inc. has 3 moat types across 2 domains; PepsiCo, Inc. has 4 across 2.
Primary market context
Celsius Holdings, Inc.
Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)
Energy drinks (functional/better-for-you positioning) and adjacent wellness products
Primarily North America; growing international presence
Consumers via retail and e-commerce channels; sold through distributor/retail channels
Brand owner / product developer; uses third-party manufacturing and third-party distribution
100%
PepsiCo, Inc.
Frito-Lay North America (FLNA)
Branded convenient foods (salty snacks, dips and adjacent categories)
United States and Canada
Retailers, convenience stores, foodservice
Branded manufacturer + distributor (DSD/warehouse/distributor networks)
27%
Side-by-side metrics
Moat coverage
Shared moat types
Celsius Holdings, Inc. strengths
No unique moat types yet.
PepsiCo, Inc. strengths
Segment mix
Celsius Holdings, Inc. segments
Full profile >Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)
Oligopoly
PepsiCo, Inc. segments
Full profile >Frito-Lay North America (FLNA)
Oligopoly
Quaker Foods North America (QFNA)
Competitive
PepsiCo Beverages North America (PBNA)
Oligopoly
Latin America (LatAm)
Oligopoly
Europe
Oligopoly
Africa, Middle East and South Asia (AMESA)
Competitive
Asia Pacific, Australia & New Zealand and China Region (APAC)
Competitive
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.