VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
The Clorox Company vs Morningstar, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
The Clorox Company
CLX · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Clorox Company's moat claims, evidence, and risks.
View CLX analysisMorningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisComparison highlights
- Moat score gap: Morningstar, Inc. leads (67 / 100 vs 57 / 100 for The Clorox Company).
- Segment focus: The Clorox Company has 9 segments (33% in Cleaning (U.S.)); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
- Moat breadth: The Clorox Company has 4 moat types across 3 domains; Morningstar, Inc. has 6 across 3.
Primary market context
The Clorox Company
Cleaning (U.S.)
U.S. household cleaning & disinfecting products
United States
Consumers
Brand owner / manufacturer
33%
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
The Clorox Company strengths
Morningstar, Inc. strengths
Segment mix
The Clorox Company segments
Full profile >Cleaning (U.S.)
Oligopoly
Professional Products (U.S.)
Oligopoly
Bags and Wraps (U.S.)
Duopoly
Cat Litter (U.S.)
Oligopoly
Grilling (U.S.)
Oligopoly
Food (U.S.)
Competitive
Water Filtration (U.S.)
Oligopoly
Natural Personal Care (U.S.)
Competitive
International (Ex-U.S.)
Competitive
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
Want the full wide moat stocks list?
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Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.