VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Salesforce, Inc. vs Morningstar, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Salesforce, Inc.
CRM · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Salesforce, Inc.'s moat claims, evidence, and risks.
View CRM analysisMorningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisComparison highlights
- Moat score gap: Salesforce, Inc. leads (70 / 100 vs 67 / 100 for Morningstar, Inc.).
- Segment focus: Salesforce, Inc. has 3 segments (78.9% in CRM Applications Suite (Sales, Service, Platform, Marketing & Commerce)); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
- Moat breadth: Salesforce, Inc. has 6 moat types across 2 domains; Morningstar, Inc. has 6 across 3.
Primary market context
Salesforce, Inc.
CRM Applications Suite (Sales, Service, Platform, Marketing & Commerce)
CRM applications (sales, customer service, marketing, digital commerce) delivered as SaaS
Global
Business (SMB to enterprise)
SaaS application & platform vendor
78.9%
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
Side-by-side metrics
Moat coverage
Shared moat types
Salesforce, Inc. strengths
Morningstar, Inc. strengths
Segment mix
Salesforce, Inc. segments
Full profile >CRM Applications Suite (Sales, Service, Platform, Marketing & Commerce)
Oligopoly
Integration & Analytics (MuleSoft, Tableau, related subscriptions)
Competitive
Professional Services & Other
Competitive
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.