VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Fiserv, Inc. vs ServiceNow, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Fiserv, Inc.
FISV · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Fiserv, Inc.'s moat claims, evidence, and risks.
View FISV analysisServiceNow, Inc.
NOW · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.
View NOW analysisComparison highlights
- Moat score gap: ServiceNow, Inc. leads (80 / 100 vs 67 / 100 for Fiserv, Inc.).
- Segment focus: Fiserv, Inc. has 2 segments (50.4% in Merchant); ServiceNow, Inc. has 3 segments (85.8% in Digital workflow products (subscription)).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Fiserv, Inc. has 6 moat types across 3 domains; ServiceNow, Inc. has 6 across 3.
Primary market context
Fiserv, Inc.
Merchant
Merchant acquiring and commerce enablement (SMB + enterprise omnichannel payments, POS, gateway/orchestration, and related software)
Global
Merchants (SMB and enterprise), plus channel partners (ISVs/ISOs/financial institutions) that serve or refer merchants
Merchant acquirer / payment processor / commerce and POS platform provider
50.4%
ServiceNow, Inc.
Digital workflow products (subscription)
Enterprise digital workflow automation and service management platform (ITSM/ESM, employee, customer, creator workflows)
Global
Large enterprises and public sector
SaaS platform
85.8%
Side-by-side metrics
Moat coverage
Shared moat types
Fiserv, Inc. strengths
ServiceNow, Inc. strengths
Segment mix
Fiserv, Inc. segments
Full profile >Merchant
Oligopoly
Financial
Oligopoly
ServiceNow, Inc. segments
Full profile >Digital workflow products (subscription)
Oligopoly
IT Operations Management (ITOM) products (subscription)
Competitive
Professional services and other
Competitive
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.