VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Wednesday, January 14, 2026

Stock Comparison

Kimberly-Clark Corporation vs Marriott International, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Kimberly-Clark Corporation

KMB · New York Stock Exchange

Market cap (USD)$32.5B
Gross margin (TTM)
Operating margin (TTM)
Net margin (TTM)
SectorConsumer
Industry
CountryUS
Data as of2026-01-12
Moat score
61/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Kimberly-Clark Corporation's moat claims, evidence, and risks.

View KMB analysis

Marriott International, Inc.

MAR · NASDAQ

Market cap (USD)$88.1B
Gross margin (TTM)21.7%
Operating margin (TTM)15.9%
Net margin (TTM)10.1%
SectorConsumer
IndustryTravel Lodging
CountryUS
Data as of2026-01-01
Moat score
72/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Marriott International, Inc.'s moat claims, evidence, and risks.

View MAR analysis

Comparison highlights

  • Moat score gap: Marriott International, Inc. leads (72 / 100 vs 61 / 100 for Kimberly-Clark Corporation).
  • Segment focus: Kimberly-Clark Corporation has 3 segments (54.9% in North America); Marriott International, Inc. has 2 segments.
  • Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
  • Moat breadth: Kimberly-Clark Corporation has 4 moat types across 2 domains; Marriott International, Inc. has 4 across 3.

Primary market context

Kimberly-Clark Corporation

North America

Market

North American consumer and professional hygiene products (personal care, consumer tissue, and away-from-home hygiene)

Geography

North America

Customer

Consumers and commercial facilities via retail/e-commerce and distributors

Role

Branded manufacturer and marketer

Revenue share

54.9%

Marriott International, Inc.

U.S. & Canada Lodging Platform

Market

Branded hotel franchising & management platform (including loyalty and reservation systems)

Geography

U.S. & Canada

Customer

Two-sided: travelers (guests) and hotel owners (franchisees/owners of managed properties)

Role

Brand owner / franchisor / manager; operator of reservation, loyalty, and marketing systems

Side-by-side metrics

Kimberly-Clark Corporation
Marriott International, Inc.
Ticker / Exchange
KMB - New York Stock Exchange
MAR - NASDAQ
Market cap (USD)
$32.5B
$88.1B
Gross margin (TTM)
n/a
21.7%
Operating margin (TTM)
n/a
15.9%
Net margin (TTM)
n/a
10.1%
Sector
Consumer
Consumer
Industry
n/a
Travel Lodging
HQ country
US
US
Primary segment
North America
U.S. & Canada Lodging Platform
Market structure
Oligopoly
Competitive
Market share
n/a
16%-18% (reported)
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
61 / 100
72 / 100
Moat domains
Demand, Supply
Demand, Network, Supply
Last update
2026-01-12
2026-01-01

Moat coverage

Shared moat types

Brand TrustDistribution Control

Kimberly-Clark Corporation strengths

Scale Economies Unit CostCapex Knowhow Scale

Marriott International, Inc. strengths

Two Sided NetworkLong Term Contracts

Segment mix

Kimberly-Clark Corporation segments

Full profile >

North America

Oligopoly

54.9%

International Personal Care

Oligopoly

28.5%

International Family Care and Professional

Oligopoly

16.6%

Marriott International, Inc. segments

Full profile >

U.S. & Canada Lodging Platform

Competitive

n/a

International Lodging Platform

Competitive

n/a

Want the full wide moat stocks list?

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Proven models entering the expansion stage with unit economics that work.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.