VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Wednesday, January 14, 2026

Stock Comparison

Kimberly-Clark Corporation vs PepsiCo, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Kimberly-Clark Corporation

KMB · New York Stock Exchange

Market cap (USD)$32.5B
Gross margin (TTM)
Operating margin (TTM)
Net margin (TTM)
SectorConsumer
Industry
CountryUS
Data as of2026-01-12
Moat score
61/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Kimberly-Clark Corporation's moat claims, evidence, and risks.

View KMB analysis

PepsiCo, Inc.

PEP · Nasdaq Global Select Market

Market cap (USD)$191.3B
Gross margin (TTM)54.2%
Operating margin (TTM)14.3%
Net margin (TTM)7.8%
SectorConsumer
IndustryBeverages - Non-Alcoholic
CountryUS
Data as of2025-12-23
Moat score
72/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into PepsiCo, Inc.'s moat claims, evidence, and risks.

View PEP analysis

Comparison highlights

  • Moat score gap: PepsiCo, Inc. leads (72 / 100 vs 61 / 100 for Kimberly-Clark Corporation).
  • Segment focus: Kimberly-Clark Corporation has 3 segments (54.9% in North America); PepsiCo, Inc. has 7 segments (27% in Frito-Lay North America (FLNA)).
  • Moat breadth: Kimberly-Clark Corporation has 4 moat types across 2 domains; PepsiCo, Inc. has 4 across 2.

Primary market context

Kimberly-Clark Corporation

North America

Market

North American consumer and professional hygiene products (personal care, consumer tissue, and away-from-home hygiene)

Geography

North America

Customer

Consumers and commercial facilities via retail/e-commerce and distributors

Role

Branded manufacturer and marketer

Revenue share

54.9%

PepsiCo, Inc.

Frito-Lay North America (FLNA)

Market

Branded convenient foods (salty snacks, dips and adjacent categories)

Geography

United States and Canada

Customer

Retailers, convenience stores, foodservice

Role

Branded manufacturer + distributor (DSD/warehouse/distributor networks)

Revenue share

27%

Side-by-side metrics

Kimberly-Clark Corporation
PepsiCo, Inc.
Ticker / Exchange
KMB - New York Stock Exchange
PEP - Nasdaq Global Select Market
Market cap (USD)
$32.5B
$191.3B
Gross margin (TTM)
n/a
54.2%
Operating margin (TTM)
n/a
14.3%
Net margin (TTM)
n/a
7.8%
Sector
Consumer
Consumer
Industry
n/a
Beverages - Non-Alcoholic
HQ country
US
US
Primary segment
North America
Frito-Lay North America (FLNA)
Market structure
Oligopoly
Oligopoly
Market share
n/a
54%-58% (implied)
HHI estimate
n/a
3,530
Pricing power
Moderate
Moderate
Moat score
61 / 100
72 / 100
Moat domains
Demand, Supply
Supply, Demand
Last update
2026-01-12
2025-12-23

Moat coverage

Shared moat types

Brand TrustDistribution ControlScale Economies Unit Cost

Kimberly-Clark Corporation strengths

Capex Knowhow Scale

PepsiCo, Inc. strengths

Scope Economies

Segment mix

Kimberly-Clark Corporation segments

Full profile >

North America

Oligopoly

54.9%

International Personal Care

Oligopoly

28.5%

International Family Care and Professional

Oligopoly

16.6%

PepsiCo, Inc. segments

Full profile >

Frito-Lay North America (FLNA)

Oligopoly

27%

Quaker Foods North America (QFNA)

Competitive

4.2%

PepsiCo Beverages North America (PBNA)

Oligopoly

19.9%

Latin America (LatAm)

Oligopoly

12.3%

Europe

Oligopoly

22.4%

Africa, Middle East and South Asia (AMESA)

Competitive

8.8%

Asia Pacific, Australia & New Zealand and China Region (APAC)

Competitive

5.5%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

View the moat stocks list

Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.