VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Morningstar, Inc. vs The Procter & Gamble Company
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Morningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisThe Procter & Gamble Company
PG · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Procter & Gamble Company's moat claims, evidence, and risks.
View PG analysisComparison highlights
- Moat score gap: The Procter & Gamble Company leads (79 / 100 vs 67 / 100 for Morningstar, Inc.).
- Segment focus: Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics); The Procter & Gamble Company has 5 segments (35.1% in Fabric & Home Care).
- Moat breadth: Morningstar, Inc. has 6 moat types across 3 domains; The Procter & Gamble Company has 4 across 2.
Primary market context
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
The Procter & Gamble Company
Fabric & Home Care
Branded fabric care and home care (laundry detergents/additives, dish care, surface/home cleaning, air care)
Global
Consumers via retail and e-commerce channels
Brand owner / manufacturer
35.1%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Morningstar, Inc. strengths
The Procter & Gamble Company strengths
Segment mix
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
The Procter & Gamble Company segments
Full profile >Beauty
Oligopoly
Grooming
Quasi-Monopoly
Health Care
Oligopoly
Fabric & Home Care
Oligopoly
Baby, Feminine & Family Care
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.