VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, October 28, 2025

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Tool Comparison

BizToc vs Similarweb comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

BizToc adds News, and Reddit coverage that Similarweb skips.

Similarweb includes App & Website Traffic, Sheets / Excel Add-ins, and Data Visualizations categories that BizToc omits.

BizToc ships a mobile app. Similarweb is web/desktop only.

In depth comparison

BizToc logo

BizToc

biztoc.com

Single‑page, real‑time business & finance news aggregator created by Thomas Marban and backed by Mark Cuban. Includes a chronological 'Wire', image‑driven 'Imagery' view, search, customizable grid, dark mode, RSS, an official REST API via RapidAPI, a ChatGPT plugin entry, and OpenBB integration.

Platforms

WebMobileDesktopAPI

Pricing

FreeSubscription

Quick highlights

  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.
  • Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.

Community votes (overall)

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Similarweb logo

Similarweb

similarweb.com

Hands-on review

Digital intelligence platform providing website and app traffic data, engagement benchmarks, and competitive insights. API access is sold separately or bundled with Enterprise plans, and is required for most native integrations (Excel, Sheets, Tableau, Power BI, Salesforce, HubSpot, Snowflake, Databricks). Webhooks support daily and monthly data release notifications. A free DigitalRank API offers basic website ranking data.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
  • Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.

Community votes (overall)

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Where they differ

BizToc

Distinct strengths include:

NewsReddit
  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.

Similarweb

Distinct strengths include:

App & Website TrafficSheets / Excel Add-insData Visualizations
  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.

Feature-by-feature breakdown

AttributeBizTocSimilarweb
Categories

Which research workflows each platform targets

Shared: Data APIs, APIs & SDKs

Unique: News, Reddit

Shared: Data APIs, APIs & SDKs

Unique: App & Website Traffic, Sheets / Excel Add-ins, Data Visualizations

Asset types

Supported asset classes and universes

Stocks, ETFs, Options, Futures, Bonds, Commodities, Currencies, Cryptos, Mutual Funds

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile, Desktop, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites.
  • Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks.
  • ‘Imagery’ (NewsWall): latest business news in pictures.
  • Customization: dark mode and configurable news grid; site‑wide search.
  • Distribution: RSS feed + iOS app (Designed for iPad/iPhone/Mac), Chrome extension.
  • API: Official REST API on RapidAPI (base URL biztoc.p.rapidapi.com), with OpenBB integration; ChatGPT plugin link present on-site.

Unique

  • Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool.
  • APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports.
  • Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly.
  • Data Exporter for no-code bulk exports, including scheduled email delivery and CSV downloads.
  • Bulk input support for uploading CSV lists (up to ~1M entries per report) to create large exports.
  • Dashboard and table exports in Excel, PDF, PPT, and PNG formats.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

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Frequently Asked Questions

Which workflows do BizToc and Similarweb both support?

Both platforms cover Data APIs, and APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do BizToc and Similarweb require subscriptions?

Both BizToc and Similarweb keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

BizToc ships a dedicated mobile experience, while Similarweb focuses on web or desktop access.

What unique strengths set the two platforms apart?

BizToc differentiates itself with ‘Wire’ page: real‑time, chronological feed from ~top 100 U.S. business sites., Homepage hubs for major publishers plus ‘Reddit Trending’, ‘X Trends’, and movers blocks., and ‘Imagery’ (NewsWall): latest business news in pictures., whereas Similarweb stands out for Website traffic and engagement analytics, including keyword research, referral sources, and a free traffic checker tool., APIs available in REST and Batch modes: REST delivers JSON responses, while Batch handles large CSV reports., and Webhook support for subscribing to daily or monthly data releases, with options to manage subscriptions directly..

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Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.