Tool Comparison
Dividend.com vs Sure Dividend
- Paid from
- $199/yr, billed annually
- Free plan
- Yes
- Platforms
- Web
Best if
- You'd rather start free and only pay if you outgrow it
- You want a lower paid starting price: $199/yr, billed annually instead of $999/yr, billed annually
- You want screeners, stock comparison, and ETF comparison.
- Paid from
- $999/yr, billed annually
- Free plan
- No
- Platforms
- Web
Best if
- You want valuation models, financials, and blogs.
- You've outgrown the basics and want pro-level depth
Pick Dividend.com if
Dividend.com
Free • From $199/yr, billed annually · Web
- You'd rather start free and only pay if you outgrow it
- You want a lower paid starting price: $199/yr, billed annually instead of $999/yr, billed annually
- You want screeners, stock comparison, and ETF comparison.
Pick Sure Dividend if
Sure Dividend
From $999/yr, billed annually · Web
- You want valuation models, financials, and blogs.
- You've outgrown the basics and want pro-level depth
Skip both if: Neither one clicks with how you research; there are strong third options.
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Our take
The bottom line
Dividend.com and Sure Dividend cover a lot of the same ground (3 shared categories, stock ideas, newsletters, and scores), so for the basics you won't go far wrong with either. Dividend.com simply does more: 12 categories to Sure Dividend's 6, including screeners, stock comparison, and ETF comparison. Sure Dividend counters by keeping things simpler.
What readers say
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Key differences at a glance
- Free plan
- Dividend.com
- Cheaper paid plan
- Dividend.com$199/yr, billed annually vs $999/yr, billed annually
- Free trial
- Sure Dividend7 days
- Broader coverage
- Dividend.com12 vs 6 categories
- Asset coverage
- Dividend.comAdds ETFs and mutual funds
What Dividend.com does best
- Screening for dividend-paying stocks, ADRs, REITs, MLPs, preferred shares, ETFs, and institutional mutual-fund share classes.
- Filters such as ex-dividend date, payout frequency, sector, industry, market cap, yield context, and DARS rating to narrow income ideas.
- Comparison tools for dividend candidates with DARS scores across relative strength, yield attractiveness, dividend reliability, dividend uptrend, and earnings growth.
- Premium model portfolios for Best Dividend Stocks, High Yield, Dividend Growth, and Dividend Protection idea lists.
- Review Premium lists for monthly dividend stocks and dividend-capture candidates when income timing matters.
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
Side by side
Pricing comparison
See for yourself
Side by side
Price, platforms, data, and market coverage.ShowHide
Side by side
| Attribute | ||
|---|---|---|
| Pricing & plans | ||
Starting price | Free • From $199/yr, billed annually | From $999/yr, billed annually |
Free tier | Yes | No |
Free trial | — | 7 days |
| Platforms & access | ||
Web app | Yes | Yes |
Mobile app | No | No |
API access | No | No |
Broker sync | — | No |
| Audience & fit | ||
Experience level | Beginner, Intermediate | Beginner, Intermediate, Advanced |
Best for | Retail Traders, Pro Retail +3 more | — |
Categories covered | 12 | 6 |
Regions | — | — |
| Data & capabilities | ||
Data quality | — | Latency: End of Day and Granularity: EOD |
Data partners | Barchart Solutions and Mergent, Inc. | — |
Capabilities | Universe builder | — |
Security | Encryption in transit | — |
| Try it | Visit Dividend.com | Visit Sure Dividend |
Standout features
The best features of Dividend.com and Sure Dividend.ShowHide
Standout features
What Dividend.com does best
- Screening for dividend-paying stocks, ADRs, REITs, MLPs, preferred shares, ETFs, and institutional mutual-fund share classes.
- Filters such as ex-dividend date, payout frequency, sector, industry, market cap, yield context, and DARS rating to narrow income ideas.
- Comparison tools for dividend candidates with DARS scores across relative strength, yield attractiveness, dividend reliability, dividend uptrend, and earnings growth.
- Premium model portfolios for Best Dividend Stocks, High Yield, Dividend Growth, and Dividend Protection idea lists.
- Review Premium lists for monthly dividend stocks and dividend-capture candidates when income timing matters.
What Sure Dividend does best
- Sure Dividend Core, High Yield, and Growth publish monthly income-stock research.
- Access the Sure Analysis Research Database for 900+ income securities with quarterly 3-page reports.
- The daily-updated SARD ranking spreadsheet for expected returns, fair value estimates, and Dividend Risk Scores.
- Review historical reports and weekly Top-10 emails as part of the SARD workflow.
- Download support for free Excel spreadsheets for popular dividend lists such as Dividend Aristocrats and MLPs.
All details
Every attribute we track for Dividend.com and Sure Dividend.ShowHide
All details
| Attribute | ||
|---|---|---|
| Coverage & fit | ||
Asset types | StocksETFsMutual FundsFundsReal EstateOther | Stocks |
Experience | BeginnerIntermediate | BeginnerIntermediateAdvanced |
Target audience | Retail TradersPro RetailLong-term InvestorsDividend InvestorsFinancial Advisors | Not specified |
Coverage details | Identifiers: Ticker | Identifiers: Ticker |
| Data | ||
Data freshness | Not specified | End of Day |
Data granularity | Not specified | EOD |
Data partners | Barchart SolutionsMergent, Inc. | Not specified |
| Access & integrations | ||
Import methods | Manual | Not specified |
Export formats | CSVExcel | ExcelPDF |
| Plans & trust | ||
Security & compliance | Encryption in transit | Not specified |
Capability signals | Universe builder | Not specified |
Vendor & support | Mitre Media II LLCSupport: Email and Phone | Sure DividendFounded 2014Support: Email |
Curation ratings | Not specified | Methodology 3/5Reliability 4/5UX 4/5 |
Green tags are exclusive to that tool in this comparison.
Pricing
Plans, billing, free trials, and monthly prices.ShowHide
Pricing
| Tier | ||
|---|---|---|
| Free plan | Free | — |
| Entry paid plan | $199/yrBilled annually≈ $16.58/mo“Premium” | $49/moBilled monthly“Core / High Yield / Growth Newsletter” |
| Top plan | — | $999/yrBilled annually≈ $83.25/mo“Sure Analysis Research Database - Annual” |
| Free trial | — | 7 days |
Questions we keep getting
What's the difference between Dividend.com and Sure Dividend?
Dividend.com leans toward screeners, stock ideas, and stock comparison, while Sure Dividend puts more weight on stock ideas, valuation models, and financials. They overlap in 3 categories, so for most people it comes down to workflow preference and price.
Is Dividend.com or Sure Dividend free to use?
Dividend.com has a free tier, so you can get started without paying anything. Sure Dividend is paid-only. If budget matters, start with Dividend.com and see how far it takes you before opening your wallet.
Which is better for beginners: Dividend.com or Sure Dividend?
Honestly, neither is aimed at beginners. Expect a learning curve either way; that's the trade-off for the depth they offer.
Should I choose Dividend.com or Sure Dividend?
It depends on what you're after. Pick Dividend.com if screeners and stock comparison matter to you; go with Sure Dividend if you'd rather have valuation models and financials. And if you only need the basics both share, let price decide.
What asset classes do Dividend.com and Sure Dividend cover?
Both cover stocks. Dividend.com also handles ETFs, mutual funds, and funds.
Can I export data from Dividend.com and Sure Dividend?
Yes, both export to spreadsheets (Excel), which is handy if you like running your own numbers.
Which has a better stock screener: Dividend.com or Sure Dividend?
Dividend.com has a stock screener for surfacing ideas; Sure Dividend doesn't, and focuses its energy elsewhere.
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.