VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Dividend.com View Sure Dividend Back to Home

Head-to-head

Dividend.com vs Sure Dividend comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Dividend.com adds Screeners, Calendar, Dividends, News, Watchlist, Portfolio, Compounding Calculator, and Dividend coverage that Sure Dividend skips.

Sure Dividend includes Valuation Models, and Financials categories that Dividend.com omits.

Dividend.com highlights: Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members..

Sure Dividend is known for: Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

Dividend.com has a free tier, while Sure Dividend requires a paid plan.

Dividend.com

dividend.com

Hands-on review

Dividend.com provides tools and research for dividend-focused investors. The free tier includes a screener, news, and calendars, while Premium ($199/year) unlocks model portfolios, curated lists, CSV downloads, payout estimates, ad-free browsing, and detailed DARS™ breakdowns. Quotes are delayed by 24 hours, with financial data powered by Mergent.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
Dividend Watchlist with performance view and email alerts for tracked tickers.
Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income.

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Sure Dividend

suredividend.com

Sure Dividend is a dividend-focused research publisher offering a range of newsletters and its flagship Sure Analysis Research Database. The service caters to long-term, income-oriented investors with tools for stock ideas, valuation, and ranking. Newsletters provide monthly top-10 lists across different themes, while Sure Analysis adds quarterly research reports, a daily-updated ranking spreadsheet, and weekly email updates. Subscriptions are available monthly, annually, or via lifetime access, with refund and free-trial terms depending on the plan.

Platforms

Web

Pricing

Subscription

One-time

Quick highlights

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.
Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available.

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Overlap

Shared focus areas

4 overlaps

Mutual strengths include Scores, Stock Ideas, and Blogs plus 1 more area.

Where they differ

Dividend.com

Distinct strengths include:

Compounding Calculator

Dividend

Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
Dividend Watchlist with performance view and email alerts for tracked tickers.

Sure Dividend

Distinct strengths include:

Valuation Models

Financials

Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus.
Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly.
Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters.
Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window.

Feature-by-feature breakdown

Attribute	Dividend.com	Sure Dividend
Categories Which research workflows each platform targets	Shared: Scores, Stock Ideas, Blogs, Newsletters Unique: Screeners, Calendar, Dividends, News, Watchlist, Portfolio, Compounding Calculator, Dividend	Shared: Scores, Stock Ideas, Blogs, Newsletters Unique: Valuation Models, Financials
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Subscription, One-time
Key features Core capabilities called out by each vendor	Unique Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency. Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds. DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members. Dividend Watchlist with performance view and email alerts for tracked tickers. Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income. CSV export of tables and screener results for use in Excel or Google Sheets (Premium).	Unique Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus. Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly. Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters. Newsletter pricing: $29/month, $199/year, or $1,299 lifetime. Includes a 7-day free trial (except lifetime) and a 60-day refund window. Sure Analysis pricing: $999/year or $6,499 lifetime, with a 7-day free trial on the annual plan. Lifetime access may not always be available. Free downloadable Excel spreadsheets for popular dividend lists (e.g., Dividend Aristocrats, MLPs), updated daily.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Dividend.com and Sure Dividend both support?

Both platforms cover Scores, Stock Ideas, Blogs, and Newsletters workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Dividend.com offers a free entry point, while Sure Dividend requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Dividend.com and Sure Dividend?

Both Dividend.com and Sure Dividend prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Dividend.com differentiates itself with Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members., whereas Sure Dividend stands out for Three monthly newsletters (Sure Dividend, Sure Retirement, Sure Passive Income), each with a different yield and strategy focus., Additional idea services like Top 10 Dividend Elite (25+ years of dividend increases) and Top 10 REITs, published monthly., and Sure Analysis Research Database: 900+ securities with quarterly 3-page reports, a daily-updated ranking spreadsheet (covering expected returns, fair value, and Dividend Risk Scores), access to historical reports, and a weekly Top-10 email. Includes all premium newsletters..

Keep exploring

Stay on top of related tools

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