ETF Action adds ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Backtesting, 13F, Data APIs, Blogs, and Videos coverage that Yahoo Finance skips.
VOL. XCIV, NO. 247
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Sunday, October 5, 2025
Head-to-head
ETF Action vs Yahoo Finance comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Quick takeaways
Yahoo Finance includes News, Calendar, Financials, Analyst Recommendations, Analyst Price Targets, Options, Dividends, Splits, and Education categories that ETF Action omits.
ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..
Yahoo Finance is known for: Free plan with optional Silver and Gold subscriptions that unlock advanced features and research., Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free., and Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data..
Yahoo Finance offers mobile access, which ETF Action skips.
ETF Action
etfaction.com
Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.
Categories
Platforms
Web
API
Pricing
Free
Subscription
Quick highlights
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
- Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
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Yahoo Finance
finance.yahoo.com
Hands-on review
One of the most widely used finance portals, offering global market coverage, news, screeners, and portfolio tools. A free plan provides core features, while paid Silver and Gold tiers add extras such as research, enhanced filters, and historical data downloads. Real-time vs delayed quotes vary by exchange, and mobile apps support price alerts and personalized news.
Categories
Platforms
Web
Mobile
Pricing
Free
Subscription
Quick highlights
- Free plan with optional Silver and Gold subscriptions that unlock advanced features and research.
- Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free.
- Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data.
- Interactive full-screen charts with dozens of technical indicators and extended-hours toggles.
- Equity, ETF, and mutual fund screeners with hundreds of filters; Plus tiers add premium filters such as Morningstar ratings.
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Overlap
Shared focus areas
8 overlapsMutual strengths include ETF Overview, ETF Performance, and ETF Holdings plus 5 more areas.
Where they differ
ETF Action
Distinct strengths include:
- Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
- Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
- Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
- Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
Yahoo Finance
Distinct strengths include:
- Free plan with optional Silver and Gold subscriptions that unlock advanced features and research.
- Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free.
- Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data.
- Interactive full-screen charts with dozens of technical indicators and extended-hours toggles.
Feature-by-feature breakdown
| Attribute | ETF Action | Yahoo Finance |
|---|---|---|
Categories Which research workflows each platform targets | Shared: ETF Overview, ETF Performance, ETF Holdings, Screeners, Data Visualizations, Portfolio, Watchlist, Alerts Unique: ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Backtesting, 13F, Data APIs, Blogs, Videos | Shared: ETF Overview, ETF Performance, ETF Holdings, Screeners, Data Visualizations, Portfolio, Watchlist, Alerts Unique: News, Calendar, Financials, Analyst Recommendations, Analyst Price Targets, Options, Dividends, Splits, Education |
Asset types Supported asset classes and universes | ETFs, Stocks | Stocks, ETFs, Mutual Funds, Options, Futures, Commodities, Currencies, Cryptos, Bonds |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web, API | Web, Mobile |
Pricing High-level pricing models | Free, Subscription | Free, Subscription |
Key features Core capabilities called out by each vendor | Unique
| Unique
|
Tested Verified by hands-on testing inside Find My Moat | Not yet | Yes |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Frequently Asked Questions
Which workflows do ETF Action and Yahoo Finance both support?
Both platforms cover ETF Overview, ETF Performance, ETF Holdings, Screeners, Data Visualizations, Portfolio, Watchlist, and Alerts workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do ETF Action and Yahoo Finance require subscriptions?
Both ETF Action and Yahoo Finance keep freemium access with optional paid upgrades, so you can trial each platform before committing.
Which tool has mobile access?
Yahoo Finance ships a dedicated mobile experience, while ETF Action focuses on web or desktop access.
What unique strengths set the two platforms apart?
ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas Yahoo Finance stands out for Free plan with optional Silver and Gold subscriptions that unlock advanced features and research., Historical price downloads in CSV format are gated to Gold; portfolio and watchlist exports remain free., and Coverage spans 100+ exchanges worldwide, with clear labeling of real-time versus delayed data..
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Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.