VOL. XCIV, NO. 247

★ BEST INVESTING TOOLS COMPARISON ★

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Tuesday, January 6, 2026

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Tool Comparison

Google Finance vs MarketXLS comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Google Finance

google.com

PricingFree

PlatformsWeb

Editor's pickHands-on review

Visit site View full profile

MarketXLS

marketxls.com

PricingSubscription

PlatformsDesktop, Web

Visit site View full profile

Comparison highlights

Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
Overlap: both cover Watchlist, Portfolio, and Financials and 2 other categories.
Coverage tilt: Google Finance has 3 categories you won't get in MarketXLS; MarketXLS has 16 unique categories.
Pricing: Google Finance is Free; MarketXLS is Subscription.

Category leaders

Screeners: MarketXLS is tagged for this workflow; Google Finance has no category votes yet.
Portfolio: not enough category votes yet to call a leader.
Watchlist: Google Finance leads (+2 vs 0 net votes for MarketXLS).
News: too close to call (0 each).
Data Visualizations: Google Finance is tagged for this workflow; MarketXLS has no category votes yet.

Vote sentiment comparison

Cumulative positive vote share. Loading fresh totals...

Google FinanceMarketXLS

Side-by-side metrics

Attribute	Google Finance	MarketXLS
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds	Stocks, ETFs, Options, Mutual Funds, Currencies, Futures, Cryptos
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Desktop, Web
Pricing High-level pricing models	Free	Subscription
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Coverage overlap

Shared categories

Categories where both tools offer overlapping coverage.

Watchlist Portfolio Financials ETF Overview ETF Holdings

Google Finance strengths

Categories covered by Google Finance but not MarketXLS.

News Stock Comparison Data Visualizations

MarketXLS strengths

Categories covered by MarketXLS but not Google Finance.

Sheets / Excel Add-ins Broker Connectors Screeners Options & Derivatives Options Options P&L Monte Carlo Risk Metrics Correlation ETF Fundamentals Which ETF includes this Stock?Interest Rates Unemployment Rates Inflation Rates GDP Blogs

Frequently Asked Questions

Which workflows do Google Finance and MarketXLS both support?

Both platforms cover Watchlist, Portfolio, Financials, ETF Overview, and ETF Holdings workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Google Finance offers a free entry point, while MarketXLS requires a paid subscription. Review the pricing table to see how the paid tiers compare.

How can you access Google Finance and MarketXLS?

Both Google Finance and MarketXLS prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Google Finance differentiates itself with Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)., whereas MarketXLS stands out for Excel add‑in works on Windows, Mac, and Excel Online; updates delivered automatically for Mac/Excel Online/Office 365 users., Built‑in real‑time streaming quotes (with exchange agreements) and default 15‑minute delayed market data; EOD history ~15+ years; intraday historical up to 1‑minute for ~1 year., and Options analytics: live option chains & Greeks, IV tools, order‑flow functions, strategy P&L templates; options symbology converter..

Other tools you might like

These profiles share overlapping coverage with both sides of this matchup.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.