VOL. XCIV, NO. 247

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The Italian Sea Group S.p.A.

TISG · Euronext Milan (Borsa Italiana)

Market cap (USD)$139.9M
SectorConsumer
IndustryLeisure
CountryIT
Data as of
Moat score
61/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

The Italian Sea Group S.p.A. is an Italian luxury yachting group active in superyacht shipbuilding and refit, with brands including Admiral, Tecnomar, Perini Navi, Picchiotti, NCA Refit, and Celi 1920. FY 2024 operating revenues were EUR 406.1m, driven mainly by Shipbuilding (EUR 364.3m) with Refit at EUR 41.8m. The core moat in Shipbuilding is brand-driven pricing and broker/owner recognition, supported by vertical integration and internalized high-value activities. Access to scarce waterfront shipyard infrastructure via port concessions in Marina di Carrara and La Spezia supports capacity and execution. Key counter-pressures are luxury-cycle volatility, competitive bidding among global shipyards, and concession/regulatory changes.

Primary segment

Shipbuilding

Market structure

Oligopoly

Market share

1.8%-2.2% (implied)

HHI:

Coverage

2 segments · 6 tags

Updated 2026-01-08

Segments

Shipbuilding

Luxury yacht and superyacht shipbuilding (motor and sailing, 24m+ projects under construction/contract)

Revenue

89.7%

Structure

Oligopoly

Pricing

moderate

Share

1.8%-2.2% (implied)

Peers

SL.MIFER.MIBEN.PA

Refit

Superyacht refit, maintenance, and upgrade services (large yachts)

Revenue

10.3%

Structure

Competitive

Pricing

moderate

Share

Peers

SL.MIFER.MI

Moat Claims

Shipbuilding

Luxury yacht and superyacht shipbuilding (motor and sailing, 24m+ projects under construction/contract)

Revenue share computed from FY 2024 operating revenues: Shipbuilding EUR 364.3m of EUR 406.1m total operating revenues.

Oligopoly

Brand Trust

Demand

Strength

Durability

Confidence

Evidence

Management attributes pricing/ASP gains to improving recognition of the group's luxury yachting brands among owners and brokers.

Erosion risks

  • Luxury demand downturn (wealth effect / macro)
  • Brand dilution from quality or delivery issues
  • Increased competition from other full-custom and semi-custom builders

Leading indicators

  • Order intake and cancellations (net backlog)
  • Average selling price/mix (large yachts share)
  • Gross margin and delivery performance (timeliness/quality)

Counterarguments

  • Buyer preferences can shift quickly; brands can be cyclical in luxury goods
  • High-end competitors can match design/finish with sufficient investment

Supply Chain Control

Supply

Strength

Durability

Confidence

Evidence

The company cites internalization of key supply-chain/production activities (including via acquisitions) as a profitability driver.

Erosion risks

  • Key suppliers regain pricing power or capacity tightens
  • Integration execution risk from acquisitions/insourcing
  • Rising labor costs for specialized craftsmanship

Leading indicators

  • Input cost inflation vs price increases
  • In-house vs outsourced work mix
  • Working capital intensity (inventory and WIP)

Counterarguments

  • Other shipyards can also vertically integrate or secure suppliers; advantage may not be unique
  • Insourcing can reduce flexibility and raise fixed costs in downturns

Concession License

Legal

Strength

Durability

Confidence

Evidence

Operating access to scarce waterfront shipyard infrastructure is supported by state-owned concessions at key Italian yards (Marina di Carrara and La Spezia).

Erosion risks

  • Non-renewal or adverse changes to concession terms/fees
  • Environmental/port regulation tightening for waterfront industrial sites
  • Capacity expansion by competing yards in other regions

Leading indicators

  • Concession renewals and fee changes
  • Capacity utilization and backlog coverage
  • Capex for yard upgrades/expansion

Counterarguments

  • Concessions create access but do not guarantee profitability; execution still differentiates
  • Competitors with privately owned yards can also secure capacity

Long Term Contracts

Demand

Strength

Durability

Confidence

Evidence

A multi-year order book (with deliveries scheduled out to 2026) provides revenue visibility and near-term demand insulation, but is cyclical and not permanent.

Erosion risks

  • Order cancellations or deferrals during macro shocks
  • Deposit/contract terms weaken in a downcycle
  • Brokers steer demand to competing yards with earlier delivery slots

Leading indicators

  • Gross order book and net backlog trend
  • Cancellation rate and deposit terms
  • New order intake by yacht size (mega/giga mix)

Counterarguments

  • Backlog is a snapshot, not a structural moat; it can shrink quickly
  • Capacity constraints can shift bargaining power back to customers in downturns

Refit

Superyacht refit, maintenance, and upgrade services (large yachts)

Revenue share computed from FY 2024 operating revenues: Refit EUR 41.8m of EUR 406.1m total operating revenues.

Competitive

Concession License

Legal

Strength

Durability

Confidence

Evidence

Refit activity benefits from access to shipyard sites operated under port concessions, which can be difficult to replicate in prime Mediterranean locations.

Erosion risks

  • Concession cost increases reduce competitiveness
  • Refit demand volatility (yacht usage/ownership cycles)
  • Capacity additions by alternative Mediterranean yards

Leading indicators

  • Refit revenue and margin trend
  • Booked refit slots and average project size
  • Regulatory changes affecting port operations

Counterarguments

  • Refit is often won project-by-project; customer loyalty can be limited
  • Owners can reposition yachts globally to other refit hubs when economics justify it

Operational Excellence

Supply

Strength

Durability

Confidence

Evidence

The company highlights investments and internalization of high value-added production services, which can improve turnaround times and quality in complex refit work.

Erosion risks

  • Skilled labor shortages and wage inflation
  • Project overruns and warranty/quality issues
  • Strategic deprioritization of refit capacity in favor of shipbuilding

Leading indicators

  • Refit gross margin and rework rates
  • Average refit project duration and on-time completion
  • Capex and staffing levels dedicated to refit

Counterarguments

  • Specialist refit yards and large OEMs compete intensely; differentiation can be hard to sustain
  • Management may intentionally allocate resources away from refit when shipbuilding demand is stronger

Evidence

other
The Italian Sea Group - FY 2024 results press release (Operating performance drivers)

... increase in sale prices, due to ... improvement in the recognition of the Company's brands from owners and brokers worldwide ...

Direct demand-side evidence that brand recognition supports realized pricing.

other
The Italian Sea Group - FY 2024 results press release (EBITDA drivers)

... internalisation of key supply chain activities, also following the acquisition of woodworking company Celi 1920 ...

Supports a supply-side moat via vertical integration and control of critical craftsmanship inputs.

other
The Italian Sea Group - FY 2024 results press release (Net financial position note on concessions)

... fees due to the Port Authorities for the state-owned concessions of the Marina di Carrara and La Spezia shipyards ...

Indicates formal concession arrangements for key shipyard sites (a legal/asset-access advantage).

other
The Italian Sea Group - FY 2024 results press release (Backlog)

The total value of the Order Book ... as of 31 December 2024 stands at EUR 1.24 billion.

Shows contract coverage; backlog can support negotiating leverage and capacity planning.

other
The Italian Sea Group - FY 2024 results press release (Delivery horizon)

... deliveries scheduled until 2026.

Evidence that shipbuilding contracts extend multiple years, increasing visibility.

Showing 5 of 10 sources.

Risks & Indicators

Erosion risks

  • Luxury demand downturn (wealth effect / macro)
  • Brand dilution from quality or delivery issues
  • Increased competition from other full-custom and semi-custom builders
  • Key suppliers regain pricing power or capacity tightens
  • Integration execution risk from acquisitions/insourcing
  • Rising labor costs for specialized craftsmanship

Leading indicators

  • Order intake and cancellations (net backlog)
  • Average selling price/mix (large yachts share)
  • Gross margin and delivery performance (timeliness/quality)
  • Input cost inflation vs price increases
  • In-house vs outsourced work mix
  • Working capital intensity (inventory and WIP)
Created 2026-01-08
Updated 2026-01-08

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