VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS & COMPETITIVE ADVANTAGES ★

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Wednesday, December 31, 2025

The Home Depot, Inc.

HD · New York Stock Exchange

Market cap (USD)$345.9B
SectorConsumer
CountryUS
Data as of
Moat score
69/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

The Home Depot is a North American home improvement retailer with a dense store footprint and scaled omnichannel operations in its Primary segment. Its main moats are physical network density, distribution and fulfillment capability, and purchasing inertia driven by a large Pro customer base. The company also owns specialty trade distribution operations (reported in "Other," including SRS and subsequent acquisitions) that increase exposure to professional contractor spend. Key risks include housing and macro cyclicality, intense price competition, and acquisition or integration execution risk.

Primary segment

Primary segment - North American home improvement retail (stores + online)

Market structure

Competitive

Market share

HHI:

Coverage

2 segments · 5 tags

Updated 2025-12-30

Segments

Primary segment - North American home improvement retail (stores + online)

Home improvement retail (omnichannel)

Revenue

96%

Structure

Competitive

Pricing

weak

Share

Peers

AMZNLOWWMT

Other - Specialty trade distribution (SRS: roofing, landscape, pool)

Residential specialty trade distribution

Revenue

4%

Structure

Competitive

Pricing

weak

Share

Peers

BECNBLDRFERGSITE

Moat Claims

Primary segment - North American home improvement retail (stores + online)

Home improvement retail (omnichannel)

Revenue and operating profit shares are computed from FY2024 Form 10-K segment reconciliation (Primary net sales $153.108B of $159.514B; Primary operating income $21.313B of $21.526B).

Competitive

Physical Network Density

Supply

Strength: 4/5 · Durability: durable · Confidence: 5/5 · 1 evidence

Large store footprint creates local availability and convenience (pickup and returns) and supports last-mile fulfillment from nearby inventory.

Erosion risks

  • Shift toward online-only purchasing for commoditized items
  • Store footprint becomes a fixed-cost drag if traffic declines

Leading indicators

  • Comparable customer transactions trend
  • Store count trend (openings and closures)
  • Online sales % of net sales

Counterarguments

  • E-commerce and local specialty players can match selection in specific categories without big-box overhead

Distribution Control

Supply

Strength: 4/5 · Durability: medium · Confidence: 4/5 · 1 evidence

Meaningful digital channel scale plus store inventory enables flexible fulfillment (delivery and pickup) and high product availability versus smaller competitors.

Erosion risks

  • Third-party delivery networks commoditize fulfillment
  • Vendors increasingly ship direct, reducing retailer differentiation

Leading indicators

  • Online sales growth rate
  • Fulfillment costs as % of sales
  • Gross margin trend

Counterarguments

  • Buy-online/pickup and fast delivery are increasingly replicable by large peers

Procurement Inertia

Demand

Strength: 4/5 · Durability: medium · Confidence: 4/5 · 1 evidence

Pro ecosystem (loyalty, account support, delivery to job sites, credit, rental, quote tools) can embed Home Depot into contractor workflows and recurring purchasing routines.

Erosion risks

  • Pros remain price-sensitive and may multi-source purchases
  • Specialty distributors can win on expertise and service
  • Credit tightening reduces big-ticket Pro demand

Leading indicators

  • Pro loyalty enrollment and activity
  • Average ticket trend
  • Jobsite delivery utilization

Counterarguments

  • Pros can switch quickly if local alternatives offer better service, terms, or product availability

Other - Specialty trade distribution (SRS: roofing, landscape, pool)

Residential specialty trade distribution

FY2024 Form 10-K discloses SRS operating segments in "Other" (not reportable segments). Revenue and operating profit shares computed from FY2024 segment reconciliation (Other net sales $6.406B; Other operating income $0.213B).

Competitive

Physical Network Density

Supply

Strength: 3/5 · Durability: medium · Confidence: 4/5 · 1 evidence

Branch-based distribution footprint improves delivery speed and availability for trade customers and supports local contractor relationships.

Erosion risks

  • Fragmented competition limits sustained share gains
  • Integration complexity and route density execution risk

Leading indicators

  • Organic sales growth in Other
  • Delivery lead times and service levels
  • Branch footprint expansion or consolidation

Counterarguments

  • Local distributors can defend share through relationships and niche specialization

Procurement Inertia

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Trade distribution relies on repeat purchasing, service reliability, and jobsite delivery, creating relationship-based inertia in time-sensitive categories like roofing.

Erosion risks

  • Customers switch based on availability and price in tight supply conditions
  • Contractors consolidate purchasing with fewer suppliers if incentives improve elsewhere

Leading indicators

  • Retention and share of wallet in key contractor accounts
  • Gross margin trends in Other

Counterarguments

  • Trade buyers may be more willing to switch suppliers than DIY consumers

Scale Economies Unit Cost

Supply

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Acquisitions expand distribution scale, potentially improving purchasing power, logistics efficiency, and category breadth over time.

Erosion risks

  • Synergies fail to materialize due to operational complexity
  • Supplier consolidation shifts bargaining power back to vendors

Leading indicators

  • Operating margin in Other over time
  • Distribution cost per unit delivered
  • Post-merger integration milestones

Counterarguments

  • Scale advantages in distribution can be competed away if pricing becomes the primary lever

Evidence

sec_filing
The Home Depot Form 10-Q (period ended 2025-11-02)

total store count of 2,356

Documents the physical footprint scale that underpins local density advantages.

sec_filing
The Home Depot Form 10-Q (period ended 2025-11-02)

represented 15.2% of net sales

Shows digital sales are large enough to matter operationally, supporting omnichannel scale benefits.

news
The Home Depot adds new enhancements to Pro Xtra loyalty program

Pros make up about 10 percent of The Home Depot's customer base and approximately half of our sales

Company states Pros drive about half of sales, supporting the strategic importance of Pro retention and reduced friction (delivery and account services).

sec_filing
The Home Depot FY2024 Form 10-K (fiscal year ended 2025-02-02)

branches located throughout the U.S.

Supports a local branch footprint as a key operating asset for trade distribution.

sec_filing
The Home Depot FY2024 Form 10-K (fiscal year ended 2025-02-02)

professional roofer, landscaper and pool contractor

Confirms SRS focuses on professional trade customers where repeat purchasing and service reliability can drive inertia.

Showing 5 of 6 sources.

Risks & Indicators

Erosion risks

  • Shift toward online-only purchasing for commoditized items
  • Store footprint becomes a fixed-cost drag if traffic declines
  • Third-party delivery networks commoditize fulfillment
  • Vendors increasingly ship direct, reducing retailer differentiation
  • Pros remain price-sensitive and may multi-source purchases
  • Specialty distributors can win on expertise and service

Leading indicators

  • Comparable customer transactions trend
  • Store count trend (openings and closures)
  • Online sales % of net sales
  • Online sales growth rate
  • Fulfillment costs as % of sales
  • Gross margin trend
Created 2025-12-30
Updated 2025-12-30

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

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