VOL. XCIV, NO. 247

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Wednesday, January 14, 2026

PPG Industries, Inc.

PPG · New York Stock Exchange

Market cap (USD)
SectorMaterials
Industry
CountryUS
Data as of
Moat score
62/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

PPG Industries is a global paints and coatings company reporting three segments: Global Architectural Coatings, Performance Coatings, and Industrial Coatings (resegmented effective December 31, 2024). Its moats are primarily demand- and execution-driven: trusted brands and broad distribution in architectural coatings, plus high-touch technical service and customer-proximate innovation in performance and industrial coatings. In OEM-facing industrial markets, on-site support and customer-specific formulations create qualification and switching friction, while scale procurement and compliance programs support resilience in a raw-materials-intensive, regulated environment. Key counter-pressures are cyclical end-market demand, buyer leverage and indexed pricing (especially in automotive OEM), and the ability of large peers to replicate service, R&D, and distribution capabilities.

Primary segment

Industrial Coatings

Market structure

Oligopoly

Market share

HHI:

Coverage

3 segments · 8 tags

Updated 2026-01-12

Segments

Global Architectural Coatings

Architectural & decorative paints/coatings (EMEA, Latin America, Asia Pacific)

Revenue

24.7%

Structure

Competitive

Pricing

moderate

Share

Peers

AKZA.ASBAS.DESHW4612.T+1

Performance Coatings

Specialty performance coatings (aerospace, automotive refinish, protective & marine, traffic solutions)

Revenue

33.1%

Structure

Oligopoly

Pricing

moderate

Share

Peers

AKZA.ASAXTABAS.DESHW+4

Industrial Coatings

Industrial coatings for OEM/manufacturing (automotive OEM, general industrial, packaging coatings, specialty materials)

Revenue

42.2%

Structure

Oligopoly

Pricing

weak

Share

Peers

AKZA.ASAXTABAS.DESHW+2

Moat Claims

Global Architectural Coatings

Architectural & decorative paints/coatings (EMEA, Latin America, Asia Pacific)

Revenue share computed from Note 21 (Reportable Business Segment Information): 2024 net sales to external customers $3,921M / total $15,845M. Operating profit share uses segment income $678M / total segment income $2,713M (PPG Form 10-K filed 2025-02-20).

Competitive

Brand Trust

Demand

Strength

Durability

Confidence

Evidence

A portfolio of established regional architectural brands plus quality/service positioning supports contractor/consumer preference and modest price realization in a competitive category.

Erosion risks

  • Private label and value brands gaining share
  • Retail channel consolidation pressures pricing
  • Macroeconomic weakness reduces repaint/remodel demand

Leading indicators

  • Net selling price realization vs volume
  • Gross margin trend in the segment
  • Share trends in Mexico and key European countries

Counterarguments

  • Decorative paints can be price-driven and promo-heavy
  • Local/regional brands often match performance at lower price points

Distribution Control

Supply

Strength

Durability

Confidence

Evidence

Multi-channel distribution (including company-owned stores and dealer/concessionaire networks) improves access to contractors and consumers and supports service levels versus smaller players.

Erosion risks

  • Retailers/home centers shift shelf space to competing brands
  • Digital/direct-to-consumer weakens traditional dealer advantages
  • Rising store labor and logistics costs

Leading indicators

  • Store footprint changes and same-store sales
  • Dealer/concessionaire count and productivity
  • Fulfillment speed and service metrics

Counterarguments

  • Distribution is not exclusive; contractors can multi-source
  • Large competitors have comparable or stronger channel density in certain regions

Performance Coatings

Specialty performance coatings (aerospace, automotive refinish, protective & marine, traffic solutions)

Revenue share computed from Note 21: 2024 net sales $5,237M / $15,845M. Operating profit share uses segment income $1,142M / $2,713M total segment income (PPG Form 10-K filed 2025-02-20).

Oligopoly

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Dense technical/customer service and distribution coverage (including company-owned distribution for aerospace) supports specification wins, uptime, and retention in high-performance end uses.

Erosion risks

  • Channel conflict and distributor consolidation
  • Competitors replicate service via partnerships and acquisitions
  • Standardization reduces need for high-touch support

Leading indicators

  • Share gains in refinish and traffic solutions
  • Aerospace backlog-to-sales conversion
  • Segment margins vs peers

Counterarguments

  • Large global peers can offer similar service breadth
  • Customers may rebid on price when products are perceived as comparable

Learning Curve Yield

Supply

Strength

Durability

Confidence

Evidence

Formulation know-how and customer-proximate labs enable customized products and iterative improvement for demanding applications (aerospace durability, corrosion protection, refinish color systems).

Erosion risks

  • Faster innovation cycles by competitors
  • Customer shift to standardized coating systems
  • Sustainability regulations force rapid reformulations

Leading indicators

  • R&D spend and new product launch cadence
  • Warranty/field performance metrics
  • Mix shift toward technology-advantaged products

Counterarguments

  • R&D intensity is meaningful but not uniquely high versus large peers
  • Some subcategories (protective/marine) can become price-competitive in downcycles

Industrial Coatings

Industrial coatings for OEM/manufacturing (automotive OEM, general industrial, packaging coatings, specialty materials)

Revenue share computed from Note 21: 2024 net sales $6,687M / $15,845M. Operating profit share uses segment income $893M / $2,713M total segment income (PPG Form 10-K filed 2025-02-20).

Oligopoly

Design In Qualification

Demand

Strength

Durability

Confidence

Evidence

OEM coatings are embedded in customer production processes; on-site services and customized formulations increase switching friction once qualified on a line/program.

Erosion risks

  • OEM dual-sourcing mandates reduce lock-in
  • Indexed or formula-based pricing contracts compress margins
  • Platform consolidation changes approved supplier lists

Leading indicators

  • Automotive OEM share vs build rates
  • Win/loss rates on new programs and platforms
  • Contract mix: indexed vs negotiated pricing

Counterarguments

  • Large OEMs have procurement leverage and can force rebids
  • 2024 segment bridge cites lower selling prices (-3%), indicating limited pricing leverage in parts of the segment

Scale Economies Unit Cost

Supply

Strength

Durability

Confidence

Evidence

Scale procurement and multi-sourcing programs support security of supply and cost position in a raw-materials-intensive business.

Erosion risks

  • Feedstock volatility overwhelms cost advantages
  • Supplier concentration in key inputs (e.g., TiO2) limits leverage
  • Tariffs and logistics shocks raise delivered cost

Leading indicators

  • Raw material inflation/deflation vs price realization
  • Inventory turns and service levels
  • Gross margin trend through the cycle

Counterarguments

  • Peers of similar scale can match procurement economics
  • Customer pricing formulas can pass through input costs, limiting margin upside

Compliance Advantage

Legal

Strength

Durability

Confidence

Evidence

Chemical registration and stewardship programs reduce regulatory friction and support continuity of supply across regulated geographies and end uses (including packaging-related applications).

Erosion risks

  • Regulatory tightening forces costly reformulations
  • Bans/restrictions on key chemistries reduce product viability
  • Compliance costs rise faster than pricing can adjust

Leading indicators

  • Regulatory changes in major jurisdictions (EU, US, China)
  • R&D mix toward low-VOC/safer chemistries
  • Product discontinuations due to regulation

Counterarguments

  • Large incumbents generally maintain similar compliance capabilities
  • Regulation can raise costs for everyone rather than creating durable differentiation

Evidence

sec_filing
PPG Form 10-K (FY ended 2024-12-31) - Global Architectural Coatings overview/competitive factors

Major Competitive Factors ... distribution and brand recognition.

PPG explicitly calls out brand recognition as a competitive factor for this segment.

sec_filing
PPG Form 10-K (FY ended 2024-12-31) - Segment performance bridge

Higher selling prices (+1%).

Price increases offset part of the volume decline in 2024, consistent with some brand-led pricing ability.

sec_filing
PPG Form 10-K (FY ended 2024-12-31) - Global Architectural Coatings distribution methods

Company-owned stores ... paint dealers ... independent distributors ... direct to consumers.

Direct evidence of a broad distribution footprint, including owned retail in some geographies.

sec_filing
PPG Form 10-K (FY ended 2024-12-31) - Performance Coatings competitive factors

Major Competitive Factors ... technical and customer service ... distribution.

Technical service and distribution are explicitly cited as core competitive factors in this segment.

sec_filing
PPG Form 10-K (FY ended 2024-12-31) - Aerospace Coatings distribution model

Direct to customers and company-owned distribution network.

Direct evidence of owned distribution infrastructure in aerospace coatings.

Showing 5 of 12 sources.

Risks & Indicators

Erosion risks

  • Private label and value brands gaining share
  • Retail channel consolidation pressures pricing
  • Macroeconomic weakness reduces repaint/remodel demand
  • Retailers/home centers shift shelf space to competing brands
  • Digital/direct-to-consumer weakens traditional dealer advantages
  • Rising store labor and logistics costs

Leading indicators

  • Net selling price realization vs volume
  • Gross margin trend in the segment
  • Share trends in Mexico and key European countries
  • Store footprint changes and same-store sales
  • Dealer/concessionaire count and productivity
  • Fulfillment speed and service metrics
Created 2026-01-12
Updated 2026-01-12

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