VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Saturday, January 10, 2026
Stock Comparison
Amazon.com, Inc. vs Brown & Brown, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Amazon.com, Inc.
AMZN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Amazon.com, Inc.'s moat claims, evidence, and risks.
View AMZN analysisBrown & Brown, Inc.
BRO · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown & Brown, Inc.'s moat claims, evidence, and risks.
View BRO analysisComparison highlights
- Moat score gap: Amazon.com, Inc. leads (87 / 100 vs 61 / 100 for Brown & Brown, Inc.).
- Segment focus: Amazon.com, Inc. has 4 segments (73.5% in Amazon Stores (Retail, Marketplace, Prime Subscriptions)); Brown & Brown, Inc. has 2 segments (59% in Retail).
- Primary market structure: Oligopoly vs Competitive. Pricing power: Moderate vs Moderate.
- Moat breadth: Amazon.com, Inc. has 10 moat types across 4 domains; Brown & Brown, Inc. has 5 across 3.
Primary market context
Amazon.com, Inc.
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
US retail ecommerce marketplace and online retail (integrated fulfillment + membership shipping)
United States
Consumers and third-party merchants
Marketplace operator, retailer, and fulfillment provider
73.5%
Brown & Brown, Inc.
Retail
Retail insurance brokerage and agency services (commercial P&C, employee benefits, personal lines) plus dealer F&I risk-mitigating products
Primarily United States; also selected international operations
Commercial (SMB to mid-market), public/quasi-public entities, professional and individual insured customers; auto/RV dealers for F&I
Insurance intermediary (agent/broker) and risk solutions advisor
59%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Amazon.com, Inc. strengths
Brown & Brown, Inc. strengths
Segment mix
Amazon.com, Inc. segments
Full profile >Amazon Web Services (AWS)
Oligopoly
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
Oligopoly
Advertising Services (Amazon Ads / Retail Media)
Oligopoly
Other (healthcare, content licensing/distribution, shipping services, co-branded credit card agreements, etc.)
Competitive
Brown & Brown, Inc. segments
Full profile >Retail
Competitive
Specialty Distribution
Oligopoly
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Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.