VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Stock Comparison
Brown-Forman Corporation vs The Clorox Company
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisThe Clorox Company
CLX · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Clorox Company's moat claims, evidence, and risks.
View CLX analysisComparison highlights
- Moat score gap: Brown-Forman Corporation leads (72 / 100 vs 57 / 100 for The Clorox Company).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); The Clorox Company has 9 segments (33% in Cleaning (U.S.)).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; The Clorox Company has 4 across 3.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
The Clorox Company
Cleaning (U.S.)
U.S. household cleaning & disinfecting products
United States
Consumers
Brand owner / manufacturer
33%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
The Clorox Company strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
The Clorox Company segments
Full profile >Cleaning (U.S.)
Oligopoly
Professional Products (U.S.)
Oligopoly
Bags and Wraps (U.S.)
Duopoly
Cat Litter (U.S.)
Oligopoly
Grilling (U.S.)
Oligopoly
Food (U.S.)
Competitive
Water Filtration (U.S.)
Oligopoly
Natural Personal Care (U.S.)
Competitive
International (Ex-U.S.)
Competitive
Want the full wide moat stocks list?
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.