VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 14, 2026
Stock Comparison
Brown-Forman Corporation vs Kimberly-Clark Corporation
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Brown-Forman Corporation
BF.B · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Brown-Forman Corporation's moat claims, evidence, and risks.
View BF.B analysisKimberly-Clark Corporation
KMB · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Kimberly-Clark Corporation's moat claims, evidence, and risks.
View KMB analysisComparison highlights
- Moat score gap: Brown-Forman Corporation leads (72 / 100 vs 61 / 100 for Kimberly-Clark Corporation).
- Segment focus: Brown-Forman Corporation has 5 segments (71.1% in Whiskey); Kimberly-Clark Corporation has 3 segments (54.9% in North America).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Brown-Forman Corporation has 4 moat types across 2 domains; Kimberly-Clark Corporation has 4 across 2.
Primary market context
Brown-Forman Corporation
Whiskey
Premium-and-above whiskey spirits (American whiskey and import whiskies)
Global
Consumer (off-premise and on-premise via distributors/retailers)
Brand owner / distiller / marketer
71.1%
Kimberly-Clark Corporation
North America
North American consumer and professional hygiene products (personal care, consumer tissue, and away-from-home hygiene)
North America
Consumers and commercial facilities via retail/e-commerce and distributors
Branded manufacturer and marketer
54.9%
Side-by-side metrics
Moat coverage
Shared moat types
Brown-Forman Corporation strengths
Kimberly-Clark Corporation strengths
Segment mix
Brown-Forman Corporation segments
Full profile >Whiskey
Oligopoly
Ready-to-Drink (RTD/RTP)
Competitive
Tequila
Oligopoly
Rest of Portfolio (Other Branded Spirits)
Competitive
Non-branded and Bulk
Competitive
Kimberly-Clark Corporation segments
Full profile >North America
Oligopoly
International Personal Care
Oligopoly
International Family Care and Professional
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.