VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 14, 2026
Stock Comparison
Booking Holdings Inc. vs Kimberly-Clark Corporation
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisKimberly-Clark Corporation
KMB · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Kimberly-Clark Corporation's moat claims, evidence, and risks.
View KMB analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 61 / 100 for Kimberly-Clark Corporation).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); Kimberly-Clark Corporation has 3 segments (54.9% in North America).
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; Kimberly-Clark Corporation has 4 across 2.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Kimberly-Clark Corporation
North America
North American consumer and professional hygiene products (personal care, consumer tissue, and away-from-home hygiene)
North America
Consumers and commercial facilities via retail/e-commerce and distributors
Branded manufacturer and marketer
54.9%
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
Kimberly-Clark Corporation strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
Kimberly-Clark Corporation segments
Full profile >North America
Oligopoly
International Personal Care
Oligopoly
International Family Care and Professional
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.