VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Booking Holdings Inc. vs The Coca-Cola Company
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisThe Coca-Cola Company
KO · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Coca-Cola Company's moat claims, evidence, and risks.
View KO analysisComparison highlights
- Moat score gap: The Coca-Cola Company leads (79 / 100 vs 77 / 100 for Booking Holdings Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); The Coca-Cola Company has 6 segments (39.6% in North America).
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; The Coca-Cola Company has 7 across 3.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
The Coca-Cola Company
North America
Nonalcoholic ready-to-drink beverages
North America (primarily United States and Canada)
Retailers, foodservice, and consumers
Brand owner and concentrate/syrup producer; system marketing leadership
39.6%
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
The Coca-Cola Company strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
The Coca-Cola Company segments
Full profile >Europe, Middle East & Africa
Oligopoly
Latin America
Oligopoly
North America
Oligopoly
Asia Pacific
Oligopoly
Global Ventures
Competitive
Bottling Investments
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.