VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Booking Holdings Inc. vs Morningstar, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisMorningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisComparison highlights
- Moat score gap: Booking Holdings Inc. leads (77 / 100 vs 67 / 100 for Morningstar, Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; Morningstar, Inc. has 6 across 3.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Booking Holdings Inc. strengths
Morningstar, Inc. strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.