VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Booking Holdings Inc. vs The Procter & Gamble Company
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisThe Procter & Gamble Company
PG · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into The Procter & Gamble Company's moat claims, evidence, and risks.
View PG analysisComparison highlights
- Moat score gap: The Procter & Gamble Company leads (79 / 100 vs 77 / 100 for Booking Holdings Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); The Procter & Gamble Company has 5 segments (35.1% in Fabric & Home Care).
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; The Procter & Gamble Company has 4 across 2.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
The Procter & Gamble Company
Fabric & Home Care
Branded fabric care and home care (laundry detergents/additives, dish care, surface/home cleaning, air care)
Global
Consumers via retail and e-commerce channels
Brand owner / manufacturer
35.1%
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
The Procter & Gamble Company strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
The Procter & Gamble Company segments
Full profile >Beauty
Oligopoly
Grooming
Quasi-Monopoly
Health Care
Oligopoly
Fabric & Home Care
Oligopoly
Baby, Feminine & Family Care
Oligopoly
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.