VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Booking Holdings Inc. vs Philip Morris International Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Booking Holdings Inc.
BKNG · NASDAQ Global Select Market
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Booking Holdings Inc.'s moat claims, evidence, and risks.
View BKNG analysisPhilip Morris International Inc.
PM · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Philip Morris International Inc.'s moat claims, evidence, and risks.
View PM analysisComparison highlights
- Moat score gap: Philip Morris International Inc. leads (84 / 100 vs 77 / 100 for Booking Holdings Inc.).
- Segment focus: Booking Holdings Inc. has 2 segments (95.5% in OTC online travel reservations (Booking.com, Priceline, Agoda)); Philip Morris International Inc. has 3 segments (61.3% in Combustible Tobacco).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Booking Holdings Inc. has 5 moat types across 4 domains; Philip Morris International Inc. has 6 across 3.
Primary market context
Booking Holdings Inc.
OTC online travel reservations (Booking.com, Priceline, Agoda)
Online travel agency (OTA) reservation platforms
Global
Two-sided: travelers (B2C) and travel service providers (B2B)
Intermediary / marketplace
95.5%
Philip Morris International Inc.
Combustible Tobacco
International combustible tobacco (primarily cigarettes)
Global (primarily ex-U.S.)
Adult smokers; distributors/wholesalers and retail channels
Branded manufacturer and distributor
61.3%
Side-by-side metrics
Moat coverage
Shared moat types
Booking Holdings Inc. strengths
Philip Morris International Inc. strengths
Segment mix
Booking Holdings Inc. segments
Full profile >OTC online travel reservations (Booking.com, Priceline, Agoda)
Oligopoly
Metasearch & restaurant reservations (KAYAK, OpenTable)
Competitive
Philip Morris International Inc. segments
Full profile >Combustible Tobacco
Oligopoly
Smoke-Free Products
Oligopoly
Wellness & Healthcare
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.