VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 7, 2026
Stock Comparison
Celsius Holdings, Inc. vs Diageo plc
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Celsius Holdings, Inc.
CELH · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Celsius Holdings, Inc.'s moat claims, evidence, and risks.
View CELH analysisDiageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Comparison highlights
- Moat score gap: Diageo plc leads (77 / 100 vs 57 / 100 for Celsius Holdings, Inc.).
- Segment focus: Celsius Holdings, Inc. has 1 segment (100% in Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)); Diageo plc has 3 segments (76% in Spirits).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Celsius Holdings, Inc. has 3 moat types across 2 domains; Diageo plc has 3 across 2.
Primary market context
Celsius Holdings, Inc.
Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)
Energy drinks (functional/better-for-you positioning) and adjacent wellness products
Primarily North America; growing international presence
Consumers via retail and e-commerce channels; sold through distributor/retail channels
Brand owner / product developer; uses third-party manufacturing and third-party distribution
100%
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
Side-by-side metrics
Moat coverage
Shared moat types
Celsius Holdings, Inc. strengths
Diageo plc strengths
Segment mix
Celsius Holdings, Inc. segments
Full profile >Functional Energy Beverages (CELSIUS, Alani Nu, Rockstar)
Oligopoly
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
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This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.