VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

NO ADVICE

Stock Comparison

The Clorox Company vs Kenvue Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

The Clorox Company

CLX · New York Stock Exchange

Market cap (USD)$15.1B
Gross margin (TTM)44%
Operating margin (TTM)15.2%
Net margin (TTM)11.2%
SectorConsumer
IndustryHousehold & Personal Products
CountryUS
Data as of2025-12-25
Moat score
57/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into The Clorox Company's moat claims, evidence, and risks.

View CLX analysis

Kenvue Inc.

KVUE · New York Stock Exchange

Market cap (USD)$35.9B
Gross margin (TTM)58.1%
Operating margin (TTM)17.9%
Net margin (TTM)9.7%
SectorConsumer
IndustryHousehold & Personal Products
CountryUS
Data as of2025-12-25
Moat score
66/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Kenvue Inc.'s moat claims, evidence, and risks.

View KVUE analysis

Comparison highlights

  • Moat score gap: Kenvue Inc. leads (66 / 100 vs 57 / 100 for The Clorox Company).
  • Segment focus: The Clorox Company has 9 segments (33% in Cleaning (U.S.)); Kenvue Inc. has 3 segments (42.3% in Self Care).
  • Moat breadth: The Clorox Company has 4 moat types across 3 domains; Kenvue Inc. has 6 across 3.

Primary market context

The Clorox Company

Cleaning (U.S.)

Market

U.S. household cleaning & disinfecting products

Geography

United States

Customer

Consumers

Role

Brand owner / manufacturer

Revenue share

33%

Kenvue Inc.

Self Care

Market

OTC self-care consumer health products (pain care, cough/cold/allergy, digestive health, smoking cessation, eye care)

Geography

Global

Customer

Consumers via retailers, pharmacies, and e-commerce

Role

Branded consumer health products manufacturer

Revenue share

42.3%

Side-by-side metrics

The Clorox Company
Kenvue Inc.
Ticker / Exchange
CLX - New York Stock Exchange
KVUE - New York Stock Exchange
Market cap (USD)
$15.1B
$35.9B
Gross margin (TTM)
44%
58.1%
Operating margin (TTM)
15.2%
17.9%
Net margin (TTM)
11.2%
9.7%
Sector
Consumer
Consumer
Industry
Household & Personal Products
Household & Personal Products
HQ country
US
US
Primary segment
Cleaning (U.S.)
Self Care
Market structure
Oligopoly
Oligopoly
Market share
n/a
n/a
HHI estimate
n/a
n/a
Pricing power
Moderate
Moderate
Moat score
57 / 100
66 / 100
Moat domains
Demand, Supply, Legal
Demand, Supply, Legal
Last update
2025-12-25
2025-12-25

Moat coverage

Shared moat types

Brand TrustDistribution ControlCompliance Advantage

The Clorox Company strengths

Installed Base Consumables

Kenvue Inc. strengths

Scale Economies Unit CostScope EconomiesHabit Default

Segment mix

The Clorox Company segments

Full profile >

Cleaning (U.S.)

Oligopoly

33%

Professional Products (U.S.)

Oligopoly

5%

Bags and Wraps (U.S.)

Duopoly

11%

Cat Litter (U.S.)

Oligopoly

9%

Grilling (U.S.)

Oligopoly

8%

Food (U.S.)

Competitive

11%

Water Filtration (U.S.)

Oligopoly

4%

Natural Personal Care (U.S.)

Competitive

3%

International (Ex-U.S.)

Competitive

15%

Kenvue Inc. segments

Full profile >

Self Care

Oligopoly

42.3%

Skin Health and Beauty

Competitive

27.4%

Essential Health

Competitive

30.3%

Want the full wide moat stocks list?

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.