VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Diageo plc vs Morningstar, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Diageo plc
DGE · London Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Morningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisComparison highlights
- Moat score gap: Diageo plc leads (77 / 100 vs 67 / 100 for Morningstar, Inc.).
- Segment focus: Diageo plc has 3 segments (76% in Spirits); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Diageo plc has 3 moat types across 2 domains; Morningstar, Inc. has 6 across 3.
Primary market context
Diageo plc
Spirits
Branded premium spirits (whisky, tequila, vodka, gin, rum, liqueurs)
Global
Consumers via off-trade retailers and on-trade outlets; distributors/wholesalers and key accounts
Brand owner and producer with route-to-market execution
76%
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
Side-by-side metrics
Moat coverage
Shared moat types
No overlap yet.
Diageo plc strengths
Morningstar, Inc. strengths
Segment mix
Diageo plc segments
Full profile >Spirits
Oligopoly
Beer (Guinness and other beers)
Oligopoly
Ready-to-Drink (RTDs)
Competitive
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
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View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.