VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, January 7, 2026
Stock Comparison
Duolingo, Inc. vs ServiceNow, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Duolingo, Inc.
DUOL · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Duolingo, Inc.'s moat claims, evidence, and risks.
View DUOL analysisServiceNow, Inc.
NOW · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.
View NOW analysisComparison highlights
- Moat score gap: ServiceNow, Inc. leads (80 / 100 vs 68 / 100 for Duolingo, Inc.).
- Segment focus: Duolingo, Inc. has 2 segments (93.9% in Duolingo App); ServiceNow, Inc. has 3 segments (85.8% in Digital workflow products (subscription)).
- Primary market structure: Competitive vs Oligopoly. Pricing power: Moderate vs Strong.
- Moat breadth: Duolingo, Inc. has 6 moat types across 3 domains; ServiceNow, Inc. has 6 across 3.
Primary market context
Duolingo, Inc.
Duolingo App
Mobile-first, freemium language learning and adjacent subjects (math, music)
Global
Consumers (end-users); advertisers
Digital learning platform / content & software publisher
93.9%
ServiceNow, Inc.
Digital workflow products (subscription)
Enterprise digital workflow automation and service management platform (ITSM/ESM, employee, customer, creator workflows)
Global
Large enterprises and public sector
SaaS platform
85.8%
Side-by-side metrics
Moat coverage
Shared moat types
Duolingo, Inc. strengths
ServiceNow, Inc. strengths
Segment mix
Duolingo, Inc. segments
Full profile >Duolingo App
Competitive
Duolingo English Test
Oligopoly
ServiceNow, Inc. segments
Full profile >Digital workflow products (subscription)
Oligopoly
IT Operations Management (ITOM) products (subscription)
Competitive
Professional services and other
Competitive
Want the full wide moat stocks list?
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View the moat stocks listLooking for expansion-stage stocks?
Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.