VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

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Sunday, January 11, 2026

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Stock Comparison

Hilton Worldwide Holdings Inc. vs Morningstar, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Hilton Worldwide Holdings Inc.

HLT · New York Stock Exchange

Market cap (USD)$69.8B

Gross margin (TTM)27.8%

Operating margin (TTM)22%

Net margin (TTM)14.2%

SectorConsumer

IndustryTravel Lodging

CountryUS

Data as of2026-01-01

Moat score

72/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Hilton Worldwide Holdings Inc.'s moat claims, evidence, and risks.

View HLT analysis

Morningstar, Inc.

MORN · NASDAQ

Market cap (USD)—

Gross margin (TTM)—

Operating margin (TTM)—

Net margin (TTM)—

SectorFinancials

Industry—

CountryUS

Data as of2026-01-10

Moat score

67/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.

View MORN analysis

Comparison highlights

Moat score gap: Hilton Worldwide Holdings Inc. leads (72 / 100 vs 67 / 100 for Morningstar, Inc.).
Segment focus: Hilton Worldwide Holdings Inc. has 2 segments (72.7% in Management and Franchise); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
Moat breadth: Hilton Worldwide Holdings Inc. has 5 moat types across 3 domains; Morningstar, Inc. has 6 across 3.

Primary market context

Hilton Worldwide Holdings Inc.

Management and Franchise

Market

Hotel management, franchising and brand licensing

Geography

Global

Customer

Third-party hotel owners / franchisees and strategic partners

Role

Franchisor / manager / IP licensor

Revenue share

72.7%

Morningstar, Inc.

Morningstar Data and Analytics

Market

Investment data, research, and analytics platforms

Geography

Global

Revenue share

34.6%

Side-by-side metrics

Hilton Worldwide Holdings Inc.

Morningstar, Inc.

Ticker / Exchange

HLT - New York Stock Exchange

MORN - NASDAQ

Market cap (USD)

$69.8B

n/a

Gross margin (TTM)

27.8%

n/a

Operating margin (TTM)

22%

n/a

Net margin (TTM)

14.2%

n/a

Sector

Consumer

Financials

Industry

Travel Lodging

n/a

HQ country

Primary segment

Management and Franchise

Morningstar Data and Analytics

Market structure

Oligopoly

Market share

13%-15% (implied)

n/a

HHI estimate

1,350

n/a

Pricing power

Moderate

Moat score

72 / 100

67 / 100

Moat domains

Network, Demand, Supply

Demand, Network, Legal

Last update

2026-01-01

2026-01-10

Moat coverage

Shared moat types

No overlap yet.

Hilton Worldwide Holdings Inc. strengths

Two Sided NetworkLong Term ContractsScale Economies Unit CostBrand TrustEcosystem Complements

Morningstar, Inc. strengths

Data Workflow LockinDe Facto StandardRegulated Standards PipeSuite BundlingTraining Org Change CostsIP Choke Point

Segment mix

Hilton Worldwide Holdings Inc. segments

Full profile >

Management and Franchise

Oligopoly

72.7%

Ownership

Competitive

27.3%

Morningstar, Inc. segments

Full profile >

Morningstar Data and Analytics

Oligopoly

34.6%

PitchBook

Oligopoly

27.2%

Morningstar Credit

Oligopoly

12.8%

Morningstar Wealth

Competitive

10.9%

Morningstar Retirement

Competitive

5.6%

Morningstar Sustainalytics

Oligopoly

5.2%

Morningstar Indexes

Oligopoly

3.7%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

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Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

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Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.