VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Wednesday, December 31, 2025
Stock Comparison
Intuit Inc. vs ServiceNow, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Intuit Inc.
INTU · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Intuit Inc.'s moat claims, evidence, and risks.
View INTU analysisServiceNow, Inc.
NOW · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into ServiceNow, Inc.'s moat claims, evidence, and risks.
View NOW analysisComparison highlights
- Moat score gap: ServiceNow, Inc. leads (80 / 100 vs 76 / 100 for Intuit Inc.).
- Segment focus: Intuit Inc. has 4 segments (58.8% in Global Business Solutions); ServiceNow, Inc. has 3 segments (85.8% in Digital workflow products (subscription)).
- Moat breadth: Intuit Inc. has 8 moat types across 4 domains; ServiceNow, Inc. has 6 across 3.
Primary market context
Intuit Inc.
Global Business Solutions
Small and mid-market business financial management, payroll, payments/capital, and marketing automation software (QuickBooks ecosystem + Mailchimp)
Global
Small businesses, mid-market businesses, and accounting/bookkeeping professionals
SaaS platform operator and payments/embedded-finance enabler
58.8%
ServiceNow, Inc.
Digital workflow products (subscription)
Enterprise digital workflow automation and service management platform (ITSM/ESM, employee, customer, creator workflows)
Global
Large enterprises and public sector
SaaS platform
85.8%
Side-by-side metrics
Moat coverage
Shared moat types
Intuit Inc. strengths
ServiceNow, Inc. strengths
Segment mix
Intuit Inc. segments
Full profile >Global Business Solutions
Oligopoly
Consumer
Oligopoly
Credit Karma
Competitive
ProTax
Oligopoly
ServiceNow, Inc. segments
Full profile >Digital workflow products (subscription)
Oligopoly
IT Operations Management (ITOM) products (subscription)
Competitive
Professional services and other
Competitive
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View the moat stocks listCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.