VOL. XCIV, NO. 247
★ WIDE MOAT STOCKS COMPARISON ★
NO ADVICE
Sunday, January 11, 2026
Stock Comparison
Altria Group, Inc. vs Morningstar, Inc.
Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.
Altria Group, Inc.
MO · New York Stock Exchange
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Altria Group, Inc.'s moat claims, evidence, and risks.
View MO analysisMorningstar, Inc.
MORN · NASDAQ
Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.
Full stock profile
Dive deeper into Morningstar, Inc.'s moat claims, evidence, and risks.
View MORN analysisComparison highlights
- Moat score gap: Altria Group, Inc. leads (88 / 100 vs 67 / 100 for Morningstar, Inc.).
- Segment focus: Altria Group, Inc. has 3 segments (88.3% in Smokeable Products); Morningstar, Inc. has 7 segments (34.6% in Morningstar Data and Analytics).
- Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
- Moat breadth: Altria Group, Inc. has 5 moat types across 3 domains; Morningstar, Inc. has 6 across 3.
Primary market context
Altria Group, Inc.
Smokeable Products
U.S. cigarettes and machine-made cigars
United States
Wholesalers/distributors and large retail organizations (serving adult tobacco consumers 21+)
Manufacturer and brand owner
88.3%
Morningstar, Inc.
Morningstar Data and Analytics
Investment data, research, and analytics platforms
Global
34.6%
Side-by-side metrics
Moat coverage
Shared moat types
Altria Group, Inc. strengths
Morningstar, Inc. strengths
Segment mix
Altria Group, Inc. segments
Full profile >Smokeable Products
Oligopoly
Oral Tobacco Products
Oligopoly
E-Vapor and New Products (NJOY, Horizon, R&D)
Competitive
Morningstar, Inc. segments
Full profile >Morningstar Data and Analytics
Oligopoly
PitchBook
Oligopoly
Morningstar Credit
Oligopoly
Morningstar Wealth
Competitive
Morningstar Retirement
Competitive
Morningstar Sustainalytics
Oligopoly
Morningstar Indexes
Oligopoly
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Proven models entering the expansion stage with unit economics that work.
View expansion-stage stocksCuration & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.