VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View AhrefsView Unusual WhalesBack to Home

Head-to-head

Ahrefs vs Unusual Whales comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Ahrefs adds App & Website Traffic coverage that Unusual Whales skips.

Unusual Whales includes Screeners, Options & Derivatives, Portfolio, Paper Trading, Dark Pool & Off-Exchange, Alerts, News, US Government Trades, Insider Data, 13F, Data APIs, Education, Calendar, and Dividends categories that Ahrefs omits.

Ahrefs highlights: Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above..

Unusual Whales is known for: Live options flow across all US options exchanges, with a status indicator so you know the feed is healthy., Dark-pool tape plus ‘Dark Pool Levels’ to surface recent prints and ticker-specific liquidity zones., and Options and stock screeners with filters for premium, volume, open interest, IV rank, and common technicals..

Unusual Whales offers mobile access, which Ahrefs skips.

Ahrefs logo

Ahrefs

ahrefs.com

A leading SEO and web-traffic intelligence suite. The free Ahrefs Webmaster Tools unlocks limited access to Site Explorer, Site Audit, and Web Analytics for verified sites, while full platform plans expand into deep backlink, keyword, and content analysis. Higher-tier subscriptions govern credits, export limits, historical data windows, and API access.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).

Community votes (overall)

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Unusual Whales logo

Unusual Whales

unusualwhales.com

Editor’s pick Hands-on review

Real-time options flow and dark-pool analytics built for active traders. Free plans view delayed data; paid tiers stream live flow, with annual plans unlocking data downloads. The public API is sold separately, and “Periscope” (market-wide SPX exposure) is available as an add-on.

Platforms

Web
Mobile
API

Pricing

Free
Subscription

Quick highlights

  • Live options flow across all US options exchanges, with a status indicator so you know the feed is healthy.
  • Dark-pool tape plus ‘Dark Pool Levels’ to surface recent prints and ticker-specific liquidity zones.
  • Options and stock screeners with filters for premium, volume, open interest, IV rank, and common technicals.
  • Options Profit Calculator to model multi-leg strategies, Greeks, and payoff P/L.
  • Paper trading for both stocks and options to test ideas without risk.

Community votes (overall)

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Overlap

Shared focus areas

1 overlap

Both tools cover this research theme.

Where they differ

Ahrefs

Distinct strengths include:

App & Website Traffic
  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.

Unusual Whales

Distinct strengths include:

Screeners
Options & Derivatives
Portfolio
Paper Trading
Dark Pool & Off-Exchange
Alerts
News
US Government Trades
  • Live options flow across all US options exchanges, with a status indicator so you know the feed is healthy.
  • Dark-pool tape plus ‘Dark Pool Levels’ to surface recent prints and ticker-specific liquidity zones.
  • Options and stock screeners with filters for premium, volume, open interest, IV rank, and common technicals.
  • Options Profit Calculator to model multi-leg strategies, Greeks, and payoff P/L.

Feature-by-feature breakdown

AttributeAhrefsUnusual Whales
Categories

Which research workflows each platform targets

Shared: APIs & SDKs

Unique: App & Website Traffic

Shared: APIs & SDKs

Unique: Screeners, Options & Derivatives, Portfolio, Paper Trading, Dark Pool & Off-Exchange, Alerts, News, US Government Trades, Insider Data, 13F, Data APIs, Education, Calendar, Dividends

Asset types

Supported asset classes and universes

Other

Stocks, ETFs, Options

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, Mobile, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics.
  • Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites.
  • Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above.
  • Automated email alerts for new or lost backlinks, keyword changes, and web mentions, with flexible delivery options.
  • API v3 is included with Enterprise plans (with limited test queries available to all users).
  • Enterprise also adds SSO, two-factor authentication, and higher data allowances.

Unique

  • Live options flow across all US options exchanges, with a status indicator so you know the feed is healthy.
  • Dark-pool tape plus ‘Dark Pool Levels’ to surface recent prints and ticker-specific liquidity zones.
  • Options and stock screeners with filters for premium, volume, open interest, IV rank, and common technicals.
  • Options Profit Calculator to model multi-leg strategies, Greeks, and payoff P/L.
  • Paper trading for both stocks and options to test ideas without risk.
  • Portfolio Manager with broker linking for IBKR, tastytrade, Fidelity, and Robinhood.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Yes

Editor pick

Featured inside curated shortlists

Standard listing

Highlighted

Frequently Asked Questions

Which workflows do Ahrefs and Unusual Whales both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Ahrefs and Unusual Whales require subscriptions?

Both Ahrefs and Unusual Whales keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Unusual Whales ships a dedicated mobile experience, while Ahrefs focuses on web or desktop access.

What unique strengths set the two platforms apart?

Ahrefs differentiates itself with Comprehensive toolkit: Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, Content Explorer, and Web Analytics., Ahrefs Webmaster Tools (free) provides a lighter version of Site Explorer and Site Audit, plus Web Analytics for verified sites., and Looker Studio connectors available for Site Explorer, Rank Tracker, and Site Audit — reserved for Advanced and above., whereas Unusual Whales stands out for Live options flow across all US options exchanges, with a status indicator so you know the feed is healthy., Dark-pool tape plus ‘Dark Pool Levels’ to surface recent prints and ticker-specific liquidity zones., and Options and stock screeners with filters for premium, volume, open interest, IV rank, and common technicals..

Keep exploring

Stay on top of related tools

Browse the categories and profiles that overlap most with this comparison to round out your shortlist.

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.