VOL. XCIV, NO. 247
★ BEST INVESTING TOOLS COMPARISON ★
NO ADVICE
Tuesday, January 6, 2026
Tool Comparison
Dividend.com vs Magic Formula Investing comparison
Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.
Dividend.com
dividend.com
Comparison highlights
- Tool score: the chart below shows community vote sentiment over the last 8 weeks. Use it as a signal, not a verdict.
- Overlap: both cover Screeners, and Stock Ideas.
- Coverage tilt: Dividend.com has 10 categories you won't get in Magic Formula Investing; Magic Formula Investing has 0 unique categories.
- Pricing: Dividend.com is Free, Subscription; Magic Formula Investing is Free.
Category leaders
- Screeners: not enough category votes yet to call a leader.
- Portfolio: Dividend.com is tagged for this workflow; Magic Formula Investing has no category votes yet.
- Watchlist: Dividend.com is tagged for this workflow; Magic Formula Investing has no category votes yet.
- News: Dividend.com is tagged for this workflow; Magic Formula Investing has no category votes yet.
Vote sentiment comparison
Cumulative positive vote share. Loading fresh totals...
Side-by-side metrics
| Attribute | Dividend.com | Magic Formula Investing |
|---|---|---|
Asset types Supported asset classes and universes | Stocks, ETFs, Mutual Funds | Stocks |
Experience levels Who each product is built for | Beginner, Intermediate, Advanced | Beginner, Intermediate, Advanced |
Platforms Where you can access the product | Web | Web |
Pricing High-level pricing models | Free, Subscription | Free |
Tested Verified by hands-on testing inside Find My Moat | Yes | Not yet |
Editor pick Featured inside curated shortlists | Standard listing | Standard listing |
Coverage overlap
Dividend.com strengths
Categories covered by Dividend.com but not Magic Formula Investing.
Magic Formula Investing strengths
Categories covered by Magic Formula Investing but not Dividend.com.
No unique categories yet.
Frequently Asked Questions
Which workflows do Dividend.com and Magic Formula Investing both support?
Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.
Do Dividend.com and Magic Formula Investing require subscriptions?
Both Dividend.com and Magic Formula Investing keep freemium access with optional paid upgrades, so you can trial each platform before committing.
How can you access Dividend.com and Magic Formula Investing?
Both Dividend.com and Magic Formula Investing prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.
What unique strengths set the two platforms apart?
Dividend.com differentiates itself with Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members., whereas Magic Formula Investing stands out for Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments..
Other tools you might like
These profiles share overlapping coverage with both sides of this matchup.
- Dividend WatchEditor's pickHands-on review
Overlap: Portfolio, Watchlist, and Dividends.
PortfolioWatchlistDividends - GuruFocusEditor's pickHands-on review
Overlap: Screeners, Stock Ideas, and Portfolio.
ScreenersStock IdeasPortfolio - Simply Wall StEditor's pickHands-on review
Overlap: Stock Ideas, Screeners, and Portfolio.
Stock IdeasScreenersPortfolio - Stock AnalysisEditor's pickHands-on review
Overlap: Stock Ideas, Screeners, and Portfolio.
Stock IdeasScreenersPortfolio - StockopediaEditor's pickHands-on review
Overlap: Screeners, Stock Ideas, and Scores.
ScreenersStock IdeasScores - Fiscal.aiEditor's pickHands-on review
Overlap: Screeners, Portfolio, and Watchlist.
ScreenersPortfolioWatchlist
Curation & Accuracy
This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).
Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.