VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

View Dividend.com View Magic Formula Investing Back to Home

Head-to-head

Dividend.com vs Magic Formula Investing comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Dividend.com adds Calendar, Dividends, News, Watchlist, Portfolio, Scores, Compounding Calculator, Blogs, Newsletters, and Dividend coverage that Magic Formula Investing skips.

Dividend.com highlights: Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members..

Magic Formula Investing is known for: Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments..

Dividend.com

dividend.com

Hands-on review

Dividend.com provides tools and research for dividend-focused investors. The free tier includes a screener, news, and calendars, while Premium ($199/year) unlocks model portfolios, curated lists, CSV downloads, payout estimates, ad-free browsing, and detailed DARS™ breakdowns. Quotes are delayed by 24 hours, with financial data powered by Mergent.

Platforms

Web

Pricing

Free

Subscription

Quick highlights

Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
Dividend Watchlist with performance view and email alerts for tracked tickers.
Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income.

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Magic Formula Investing

magicformulainvesting.com

Free stock screener based on Joel Greenblatt’s Magic Formula strategy. Covers only U.S.-listed equities, excluding financials and utilities. Users choose a minimum market cap and get either 30 or 50 ranked results. Prices are updated daily on trading mornings, and fundamentals refresh quarterly. Free registration is required.

Platforms

Web

Pricing

Free

Quick highlights

Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50).
Universe restricted to U.S.-listed equities, excluding financial and utility companies.
Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments.
Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly.
Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks.

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Overlap

Shared focus areas

2 overlaps

Mutual strengths include Screeners, and Stock Ideas.

Where they differ

Dividend.com

Distinct strengths include:

Compounding Calculator

Blogs

Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency.
Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds.
DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members.
Dividend Watchlist with performance view and email alerts for tracked tickers.

Feature-by-feature breakdown

Attribute	Dividend.com	Magic Formula Investing
Categories Which research workflows each platform targets	Shared: Screeners, Stock Ideas Unique: Calendar, Dividends, News, Watchlist, Portfolio, Scores, Compounding Calculator, Blogs, Newsletters, Dividend	Shared: Screeners, Stock Ideas
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds	Stocks
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web	Web
Pricing High-level pricing models	Free, Subscription	Free
Key features Core capabilities called out by each vendor	Unique Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency. Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds. DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members. Dividend Watchlist with performance view and email alerts for tracked tickers. Dividend Assistant links to brokerage accounts (or manual entry) to estimate 12-month dividend income. CSV export of tables and screener results for use in Excel or Google Sheets (Premium).	Unique Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50). Universe restricted to U.S.-listed equities, excluding financial and utility companies. Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments. Update cadence: price data refreshed daily around 8:00 AM ET on trading days; financial data updated quarterly. Underlying data source is S&P Compustat. Official guidance suggests focusing on larger caps for less volatility and holding at least 20 stocks. Suggested rules: equal-dollar weighting, annual holding period (sell losses just before 1 year, gains just after 1 year) to optimize after-tax results.
Tested Verified by hands-on testing inside Find My Moat	Yes	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Dividend.com and Magic Formula Investing both support?

Both platforms cover Screeners, and Stock Ideas workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Dividend.com and Magic Formula Investing require subscriptions?

Both Dividend.com and Magic Formula Investing keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access Dividend.com and Magic Formula Investing?

Both Dividend.com and Magic Formula Investing prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

Dividend.com differentiates itself with Dividend Stock Screener with filters for sector, industry, market cap, DARS™ score, annual dividend, ex-date, and payout frequency., Ex-Dividend Date calendars for stocks, ADRs, preferreds, ETFs, and institutional-share mutual funds., and DARS™ rating system evaluates dividend stocks on five criteria; full breakdowns are available to Premium members., whereas Magic Formula Investing stands out for Straightforward screener with only two inputs: minimum market cap (USD, millions) and number of results (30 or 50)., Universe restricted to U.S.-listed equities, excluding financial and utility companies., and Ranks companies on two factors: high earnings yield (low P/E) and high return on capital, with minor accounting adjustments..

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