VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Sunday, October 5, 2025

Head-to-head

ETF Action vs Observatory of Economic Complexity (OEC) comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

ETF Action adds ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Watchlist, Backtesting, 13F, Alerts, and Videos coverage that Observatory of Economic Complexity (OEC) skips.

Observatory of Economic Complexity (OEC) includes Shipping & Trade, and Education categories that ETF Action omits.

ETF Action highlights: Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates..

Observatory of Economic Complexity (OEC) is known for: Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs..

ETF Action logo

ETF Action

etfaction.com

Independent ETF analytics platform for advisors and asset managers. Offers global ETF classification, look‑through holdings analytics, overlap analysis, flows/volumes with T+1 flow timing, live quotes (FMV) via Polygon.io, model portfolio tools, 13F screening (Advisor Pro), and enterprise options including API access. DIY/Advisor Pro plans emphasize self‑service research and Excel/CSV downloads; Enterprise adds collaboration, custom dashboards, and API. A separate Model Builder plan enables model uploads and ‘Bridge’ trading integration. API details are not publicly documented—confirm endpoints and auth with vendor.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).

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Observatory of Economic Complexity (OEC) logo

Observatory of Economic Complexity (OEC)

oec.world

A global trade and economic complexity platform with rich visualizations, country and product rankings, and an API. Pro plans unlock the latest monthly and subnational datasets, while Premium adds company-level Bill of Lading data and bulk downloads. Academic discounts and enterprise options with SSO support are also available.

Platforms

Web
API

Pricing

Free
Subscription

Quick highlights

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
  • Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.

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Overlap

Shared focus areas

3 overlaps

Mutual strengths include Data Visualizations, Data APIs, and Blogs.

Where they differ

ETF Action

Distinct strengths include:

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).

Observatory of Economic Complexity (OEC)

Distinct strengths include:

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.

Feature-by-feature breakdown

AttributeETF ActionObservatory of Economic Complexity (OEC)
Categories

Which research workflows each platform targets

Shared: Data Visualizations, Data APIs, Blogs

Unique: ETF Overview, ETF Performance, ETF Holdings, ETF Fundamentals, ETF Valuation, ETF Factors, ETF Overlap, Screeners, Portfolio, Watchlist, Backtesting, 13F, Alerts, Videos

Shared: Data Visualizations, Data APIs, Blogs

Unique: Shipping & Trade, Education

Asset types

Supported asset classes and universes

ETFs, Stocks

Other

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, API

Web, API

Pricing

High-level pricing models

Free, Subscription

Free, Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto).
  • Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models.
  • Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates.
  • Live pricing on platform pages via Polygon.io FMV quotes (real‑time-ish indicative).
  • Screeners for ETFs; watchlists; data exports to Excel/CSV (DIY 50 rows, Advisor Pro 500 rows).
  • Model portfolio creation & back‑testing; private model marketplaces for advisors/strategists.

Unique

  • Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification.
  • Monthly international trade data and subnational coverage across 30+ countries available on Pro plans.
  • Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs.
  • REST API with a free tier for historical data and Pro/Premium tokens for the latest datasets, subnational access, and higher query volumes.
  • Data downloads in CSV, Excel, or JSON, with bulk access and larger query limits available for subscribers.
  • Support for multiple HS revisions (from HS92 through HS2022) with well-documented historical ranges.
Tested

Verified by hands-on testing inside Find My Moat

Not yet

Not yet

Editor pick

Featured inside curated shortlists

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Frequently Asked Questions

Which workflows do ETF Action and Observatory of Economic Complexity (OEC) both support?

Both platforms cover Data Visualizations, Data APIs, and Blogs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do ETF Action and Observatory of Economic Complexity (OEC) require subscriptions?

Both ETF Action and Observatory of Economic Complexity (OEC) keep freemium access with optional paid upgrades, so you can trial each platform before committing.

How can you access ETF Action and Observatory of Economic Complexity (OEC)?

Both ETF Action and Observatory of Economic Complexity (OEC) prioritize web or desktop access. Investors wanting a mobile-first workflow may need to rely on responsive web views.

What unique strengths set the two platforms apart?

ETF Action differentiates itself with Global ETF ‘Channels’ taxonomy with category reports and dashboards (Size & Style US/Global, Region & Country, Sector & Industry, Thematic, Fixed Income, Non‑Traditional, Commodities, Crypto)., Look‑through analytics on fund holdings for factor/style, sector/industry, country, concentration; portfolio overlap analysis across funds or entire models., and Flows & trading dashboards (volumes/ADV); flows noted as T+1 timing in daily updates., whereas Observatory of Economic Complexity (OEC) stands out for Visualizations and rankings based on Economic Complexity Index (ECI) and Product Complexity Index (PCI), with reports by HS classification., Monthly international trade data and subnational coverage across 30+ countries available on Pro plans., and Premium tier adds company-level U.S. Bill of Lading data through a Company Explorer sourced from U.S. Customs..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.