VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Tuesday, November 11, 2025

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Tool Comparison

Google Finance vs MSN Money comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Google Finance adds Portfolio, Stock Comparison, Data Visualizations, and ETF Holdings coverage that MSN Money skips.

MSN Money includes Calendar, Scores, Fund Performance, and Retirement Calculator categories that Google Finance omits.

MSN Money offers mobile access, which Google Finance skips.

In depth comparison

Google Finance

google.com

Editor’s pick Hands-on review

Free web portal for quotes, charts, news, watchlists, and simple portfolio tracking. Portfolios can include stocks, mutual funds, ETFs, and crypto, with returns shown using time-weighted calculations. Data freshness varies by source: some exchanges stream in real time, while others are delayed (e.g., 15 minutes for many equities, 10 minutes for CME futures, end-of-day for mutual funds). Currency and crypto quotes update every few minutes. Google Sheets supports the GOOGLEFINANCE() function for live data pulls, though no public REST API is offered.

Platforms

Web

Pricing

Free

Quick highlights

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.
Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day.

Community votes (overall)

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MSN Money

msn.com

Hands-on review

Free, ad-supported financial news and market data portal from Microsoft. Watchlists sync across web and mobile when logged into a Microsoft account. Quotes are delayed on most exchanges (10–20 minutes or end-of-day), with Nasdaq last-sale data in real time. Earnings calendar data is powered by Zacks, while fundamentals and charts come from Refinitiv.

Platforms

WebMobileDesktop

Pricing

Free

Quick highlights

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.
Earnings calendar and estimates sourced from Zacks Investment Research.

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Where they differ

Google Finance

Distinct strengths include:

Portfolio Stock Comparison Data Visualizations ETF Holdings

Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols.
Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency.
Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR).
Interactive charts, quotes, and aggregated financial news across global markets.

MSN Money

Distinct strengths include:

Calendar Scores Fund Performance Retirement Calculator

Free finance news aggregation from thousands of publishers in an ad-supported environment.
Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list.
Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays.
Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence.

Feature-by-feature breakdown

Attribute	Google Finance	MSN Money
Categories Which research workflows each platform targets	Shared: Watchlist, News, Financials, ETF Overview Unique: Portfolio, Stock Comparison, Data Visualizations, ETF Holdings	Shared: Watchlist, News, Financials, ETF Overview Unique: Calendar, Scores, Fund Performance, Retirement Calculator
Asset types Supported asset classes and universes	Stocks, ETFs, Mutual Funds, Currencies, Cryptos, Futures, Bonds	Stocks, ETFs, Mutual Funds, Commodities, Currencies
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate
Platforms Where you can access the product	Web	Web, Mobile, Desktop
Pricing High-level pricing models	Free	Free
Key features Core capabilities called out by each vendor	Unique Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols. Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency. Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR). Interactive charts, quotes, and aggregated financial news across global markets. Coverage across multiple asset classes with varied latency: U.S. equities often real-time, international equities typically 15-minute delay, futures about 10 minutes, crypto and currencies ~3 minutes, and mutual funds end-of-day. Google Sheets integration via =GOOGLEFINANCE() for fetching current and historical data (with limits on coverage, frequency, and history depth).	Unique Free finance news aggregation from thousands of publishers in an ad-supported environment. Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list. Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays. Fundamentals, charts, and fund data provided by Refinitiv; OTC coverage from OTC Markets; stock “Grades” powered by S&P Global Market Intelligence. Earnings calendar and estimates sourced from Zacks Investment Research. Mobile apps extend functionality: Android offers calculators for mortgages, currency conversion, tips, and retirement planning, while iOS supports stock tracking and watchlists.
Tested Verified by hands-on testing inside Find My Moat	Yes	Yes
Editor pick Featured inside curated shortlists	Highlighted	Standard listing

Frequently Asked Questions

Which workflows do Google Finance and MSN Money both support?

Both platforms cover Watchlist, News, Financials, and ETF Overview workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Google Finance and MSN Money require subscriptions?

Both Google Finance and MSN Money keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

MSN Money ships a dedicated mobile experience, while Google Finance focuses on web or desktop access.

What unique strengths set the two platforms apart?

Google Finance differentiates itself with Custom watchlists to follow securities and markets, with tailored news feeds for tracked symbols., Simple portfolio tools: add holdings with quantity, cost basis, and date; convert watchlists to portfolios; experiment with simulated “playground” portfolios; switch portfolio currency., and Performance tracking with one-day and total returns, plus portfolio value charts. Comparisons are based on time-weighted rate of return (TWR)., whereas MSN Money stands out for Free finance news aggregation from thousands of publishers in an ad-supported environment., Customizable watchlists for stocks, ETFs, and mutual funds; desktop supports multiple lists, while mobile apps manage a single main list., and Quote latency varies by venue: Nasdaq last-sale and Dow Jones indices are real time, while many global exchanges update with 10–20 minute or end-of-day delays..

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