VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

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Thursday, December 4, 2025

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Tool Comparison

Groww — IPOs (Apply & Calendar) vs Sensor Tower comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Groww — IPOs (Apply & Calendar) adds Brokerage, IPO, Calendar, and News coverage that Sensor Tower skips.

Sensor Tower includes App & Website Traffic categories that Groww — IPOs (Apply & Calendar) omits.

Groww — IPOs (Apply & Calendar) ships a mobile app. Sensor Tower is web/desktop only.

In depth comparison

Groww — IPOs (Apply & Calendar)

groww.in

Groww provides a retail‑friendly IPO workflow for India: browse upcoming/open/closed IPOs (Mainboard & SME), apply using a UPI mandate, and track allotment/listing. Bond IPOs are now supported on the app. IPO applications on Groww use UPI (₹5 lakh daily cap for capital‑market UPI), while ASBA remains available via banks separately. Allotment status can be checked in‑app if you applied on Groww; otherwise, Groww links to NSE/BSE and registrar pages. Trading APIs (separate, optional subscription) exist for order placement and live data but do not document IPO application endpoints.

Platforms

WebMobileAPI

Pricing

FreeSubscription

Quick highlights

IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context.
Covers both Mainboard and SME IPOs; dedicated SME view.
In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app).
Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks.
Editorial ‘day‑X subscription’ updates and allotment posts for new issues.

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Sensor Tower

sensortower.com

Mobile app and web intelligence platform covering downloads, usage, advertising, and audience trends. A limited free tier is available, while enterprise add-ons include App Teardown and expanded ASO capabilities such as unlimited keyword tracking and custom alerts. Data is delivered via Connect APIs and scheduled feeds with daily refreshes, available in CSV/Parquet and through Snowflake integration.

Platforms

WebAPI

Pricing

FreeSubscription

Quick highlights

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.
Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking.

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Where they differ

Groww — IPOs (Apply & Calendar)

Distinct strengths include:

Brokerage IPO Calendar News

IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context.
Covers both Mainboard and SME IPOs; dedicated SME view.
In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app).
Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks.

Sensor Tower

Distinct strengths include:

App & Website Traffic

App download estimates and advertising intelligence, with insights into audience and market share.
App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access.
Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency.
Advertising insights covering share of voice across networks, creative tracking, and messaging trends.

Feature-by-feature breakdown

Attribute	Groww — IPOs (Apply & Calendar)	Sensor Tower
Categories Which research workflows each platform targets	Shared: APIs & SDKs Unique: Brokerage, IPO, Calendar, News	Shared: APIs & SDKs Unique: App & Website Traffic
Asset types Supported asset classes and universes	Stocks, Bonds	Other
Experience levels Who each product is built for	Beginner, Intermediate, Advanced	Beginner, Intermediate, Advanced
Platforms Where you can access the product	Web, Mobile, API	Web, API
Pricing High-level pricing models	Free, Subscription	Free, Subscription
Key features Core capabilities called out by each vendor	Unique IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context. Covers both Mainboard and SME IPOs; dedicated SME view. In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app). Allotment tracking: in‑app status if applied on Groww; guides for NSE/BSE/registrar checks. Editorial ‘day‑X subscription’ updates and allotment posts for new issues. Bond IPOs: apply to corporate bond offerings directly from the app.	Unique App download estimates and advertising intelligence, with insights into audience and market share. App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access. Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency. Advertising insights covering share of voice across networks, creative tracking, and messaging trends. Web Insights module that measures cross-platform behavior across desktop web, mobile web, and apps, with deduplicated user benchmarking. Connect APIs and scheduled feeds with daily updates, available in CSV or Parquet formats, and direct integration with Snowflake.
Tested Verified by hands-on testing inside Find My Moat	Not yet	Not yet
Editor pick Featured inside curated shortlists	Standard listing	Standard listing

Frequently Asked Questions

Which workflows do Groww — IPOs (Apply & Calendar) and Sensor Tower both support?

Both platforms cover APIs & SDKs workflows, so you can research those use cases in either tool before digging into the feature differences below.

Do Groww — IPOs (Apply & Calendar) and Sensor Tower require subscriptions?

Both Groww — IPOs (Apply & Calendar) and Sensor Tower keep freemium access with optional paid upgrades, so you can trial each platform before committing.

Which tool has mobile access?

Groww — IPOs (Apply & Calendar) ships a dedicated mobile experience, while Sensor Tower focuses on web or desktop access.

What unique strengths set the two platforms apart?

Groww — IPOs (Apply & Calendar) differentiates itself with IPO hub with tabs: Open, Upcoming, Closed; deal cards show price band, lot size, dates, RHP link, and (where available) GMP context., Covers both Mainboard and SME IPOs; dedicated SME view., and In‑app IPO apply via UPI mandate (enter UPI ID, approve mandate on supported UPI app)., whereas Sensor Tower stands out for App download estimates and advertising intelligence, with insights into audience and market share., App performance tracking for ASO workflows, including keyword opportunities, competitive benchmarking, and Apple Search Ads analysis. Free sign-ups provide limited access., and Usage insights built from panel data, showing daily and hourly patterns such as retention, time spent, and session frequency..

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