VOL. XCIV, NO. 247

★ FINANCIAL TOOLS & SERVICES DIRECTORY ★

PRICE: 5 CENTS

Monday, October 6, 2025

Head-to-head

Morningstar Investor vs Simply Safe Dividends comparison

Compare pricing, supported platforms, categories, and standout capabilities to decide which tool fits your workflow.

Quick takeaways

Morningstar Investor adds News, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, and Bulls Say Bear Say coverage that Simply Safe Dividends skips.

Simply Safe Dividends includes Dividends, Data Visualizations, Education, Newsletters, and Other categories that Morningstar Investor omits.

Morningstar Investor highlights: Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)..

Simply Safe Dividends is known for: Dividend Safety Scores™ (0–100) with labeled buckets (Very Unsafe → Very Safe) and a maintained, real‑time track record of dividend cuts avoided., Portfolio tracker with broker syncing or manual/CSV import; near real‑time price updates; export of portfolio/table data., and Stock & closed‑end fund screeners with dozens of filters; idea lists and model portfolios..

Morningstar Investor has a free tier, while Simply Safe Dividends requires a paid plan.

Morningstar Investor ships a mobile app. Simply Safe Dividends is web/desktop only.

Morningstar Investor logo

Morningstar Investor

morningstar.com

Hands-on review

Morningstar’s flagship research and portfolio platform for individual investors. Free users get access to screeners and quotes, while subscribers unlock analyst reports, expanded data, and premium ratings. A 7-day trial is available. Canceling a subscription also removes access to saved portfolios, watchlists, and screens.

Platforms

Web
Mobile

Pricing

Free
Subscription

Quick highlights

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
  • Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.

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Simply Safe Dividends logo

Simply Safe Dividends

simplysafedividends.com

Dividend‑focused research and portfolio tracker built around 0–100 Dividend Safety Scores with a public track record (97% of cuts avoided). One annual plan ($39/mo billed annually), 14‑day free trial (no card), and 60‑day money‑back guarantee. Features include stock & CEF screeners, valuation & 10‑year financial charts with analyst estimates, income calendar/forecast, alerts for dividend changes and score updates, S&P credit ratings, model portfolios & newsletter, plus portfolio sync or manual entry; portfolios can include US stocks/funds and even bonds & CDs.

Platforms

Web

Pricing

Subscription

Quick highlights

  • Dividend Safety Scores™ (0–100) with labeled buckets (Very Unsafe → Very Safe) and a maintained, real‑time track record of dividend cuts avoided.
  • Portfolio tracker with broker syncing or manual/CSV import; near real‑time price updates; export of portfolio/table data.
  • Stock & closed‑end fund screeners with dozens of filters; idea lists and model portfolios.
  • Income calendar and forecast; email alerts for dividend changes and special dividends; monthly recap emails.
  • Valuation indicators (yield vs history, P/E vs history) and 10‑year financial charts with analyst projections; S&P credit ratings shown.

Community votes (overall)

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Overlap

Shared focus areas

6 overlaps

Mutual strengths include Screeners, Portfolio, and Watchlist plus 3 more areas.

Where they differ

Morningstar Investor

Distinct strengths include:

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.

Simply Safe Dividends

Distinct strengths include:

  • Dividend Safety Scores™ (0–100) with labeled buckets (Very Unsafe → Very Safe) and a maintained, real‑time track record of dividend cuts avoided.
  • Portfolio tracker with broker syncing or manual/CSV import; near real‑time price updates; export of portfolio/table data.
  • Stock & closed‑end fund screeners with dozens of filters; idea lists and model portfolios.
  • Income calendar and forecast; email alerts for dividend changes and special dividends; monthly recap emails.

Feature-by-feature breakdown

AttributeMorningstar InvestorSimply Safe Dividends
Categories

Which research workflows each platform targets

Shared: Screeners, Portfolio, Watchlist, Alerts, Financials, Scores

Unique: News, ETF Overview, ETF Holdings, Fund Overview, Fund Performance, Fund Holdings, Fund Rating, Bulls Say Bear Say

Shared: Screeners, Portfolio, Watchlist, Alerts, Financials, Scores

Unique: Dividends, Data Visualizations, Education, Newsletters, Other

Asset types

Supported asset classes and universes

Stocks, ETFs, Mutual Funds, Closed-End Funds

Stocks, Closed-End Funds, ETFs, Bonds

Experience levels

Who each product is built for

Beginner, Intermediate, Advanced

Beginner, Intermediate, Advanced

Platforms

Where you can access the product

Web, Mobile

Web

Pricing

High-level pricing models

Free, Subscription

Subscription

Key features

Core capabilities called out by each vendor

Unique

  • Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists.
  • Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings.
  • Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature).
  • Quote pages enriched with Morningstar Star Ratings and detailed analysis for subscribers.
  • Portfolio and watchlist alerts delivered via email to keep you informed on holdings you track.
  • Option to download portfolio holdings in CSV format for backup or analysis.

Unique

  • Dividend Safety Scores™ (0–100) with labeled buckets (Very Unsafe → Very Safe) and a maintained, real‑time track record of dividend cuts avoided.
  • Portfolio tracker with broker syncing or manual/CSV import; near real‑time price updates; export of portfolio/table data.
  • Stock & closed‑end fund screeners with dozens of filters; idea lists and model portfolios.
  • Income calendar and forecast; email alerts for dividend changes and special dividends; monthly recap emails.
  • Valuation indicators (yield vs history, P/E vs history) and 10‑year financial charts with analyst projections; S&P credit ratings shown.
Tested

Verified by hands-on testing inside Find My Moat

Yes

Not yet

Editor pick

Featured inside curated shortlists

Standard listing

Standard listing

Frequently Asked Questions

Which workflows do Morningstar Investor and Simply Safe Dividends both support?

Both platforms cover Screeners, Portfolio, Watchlist, Alerts, Financials, and Scores workflows, so you can research those use cases in either tool before digging into the feature differences below.

Which tool offers a free plan?

Morningstar Investor offers a free entry point, while Simply Safe Dividends requires a paid subscription. Review the pricing table to see how the paid tiers compare.

Which tool has mobile access?

Morningstar Investor ships a dedicated mobile experience, while Simply Safe Dividends focuses on web or desktop access.

What unique strengths set the two platforms apart?

Morningstar Investor differentiates itself with Powerful screeners for stocks, funds, ETFs, and closed-end funds with over 200 searchable data points and curated pre-filtered lists., Portfolio X-Ray tool showing allocations by asset class, sector, and region across combined holdings., and Analyst reports with Fair Value estimates, Moat ratings, and “Bulls Say / Bears Say” perspectives (subscriber feature)., whereas Simply Safe Dividends stands out for Dividend Safety Scores™ (0–100) with labeled buckets (Very Unsafe → Very Safe) and a maintained, real‑time track record of dividend cuts avoided., Portfolio tracker with broker syncing or manual/CSV import; near real‑time price updates; export of portfolio/table data., and Stock & closed‑end fund screeners with dozens of filters; idea lists and model portfolios..

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.