VOL. XCIV, NO. 247

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Sunday, December 28, 2025

Adyen N.V.

ADYEN · Euronext Amsterdam

Market cap (USD)
SectorFinancials
CountryNL
Data as of
Moat score
63/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Adyen is a Dutch payments platform listed on Euronext Amsterdam (ADYEN) providing an end-to-end payments stack and financial products through a single platform. Its commercial pillars are Digital (online payments), Unified Commerce (omnichannel/in-person), and Platforms (marketplaces and embedded finance). Core moat mechanisms are workflow/data integration (switching costs), data-driven optimization that improves with scale, and regulatory licensing/infrastructure that enables customers to expand internationally. Key counter-pressures include intense price competition in acquiring/processing, volume cyclicality and customer concentration, and regulatory/scheme-rule changes that can compress take rates.

Primary segment

Digital

Market structure

Oligopoly

Market share

HHI:

Coverage

3 segments · 7 tags

Updated 2025-12-28

Segments

Digital

Enterprise payment processing and acquiring for online/digital commerce

Revenue

58.4%

Structure

Oligopoly

Pricing

moderate

Share

Peers

PYPLSQFIGPN+3

Unified Commerce

Omnichannel payments (in-person + online) and acceptance infrastructure for large merchants

Revenue

30.6%

Structure

Competitive

Pricing

moderate

Share

Peers

SQTOSTFIGPN+3

Platforms

Payments and embedded finance infrastructure for platforms and marketplaces (payfac, sub-merchant onboarding, payouts, issuing)

Revenue

11%

Structure

Oligopoly

Pricing

moderate

Share

Peers

PYPLSQPAYOMQ+2

Moat Claims

Digital

Enterprise payment processing and acquiring for online/digital commerce

Revenue share computed from H1 2025 net revenue by business segment: Digital EUR 638.9M of EUR 1,093.5M total net revenue (half year ended 2025-06-30). Sources: Finance Magnates (https://www.financemagnates.com/fintech/payments/adyen-revenue-climbs-20-to-109b-despite-5-volume-headwinds/) and Adyen press release (https://www.adyen.com/press-and-media/adyen-publishes-h1-2025-financial-results).

Oligopoly

Data Network Effects

Network

Strength: 4/5 · Durability: medium · Confidence: 4/5 · 2 evidence

Adyen positions platform intelligence (e.g., Uplift optimization across the funnel) as improving with scale, implying a data feedback loop where more processed volume improves decisioning and outcomes (conversion/fraud/cost).

Erosion risks

  • Competitors with comparable scale achieve similar ML/fraud/authorization performance
  • Merchants multi-home or use orchestration layers that reduce data concentration
  • Regulatory or scheme-rule constraints limit data use for optimization

Leading indicators

  • Authorization rate and uplift vs baseline routing
  • Fraud loss rate / chargeback rate
  • Net revenue per processed volume (take-rate trend)

Counterarguments

  • Reliability and ML optimization are increasingly table stakes in enterprise payments
  • Large merchants can combine multiple processors plus third-party fraud tools to match outcomes

Data Workflow Lockin

Demand

Strength: 4/5 · Durability: medium · Confidence: 3/5 · 2 evidence

Merchants adopt Adyen as a single platform for payments plus adjacent modules (insights/financial products), which can increase switching costs via integrated reporting, risk configuration, and operational workflows.

Erosion risks

  • Payment APIs and orchestration tools reduce switching friction
  • Large merchants build internal routing/orchestration to commoditize PSPs
  • Aggressive price competition compresses economics regardless of integration depth

Leading indicators

  • Share-of-wallet expansion among existing customers
  • Gross retention / churn disclosures (if provided) and anecdotal win-loss
  • Mix shift toward value-add modules (e.g., adoption of optimization/risk tools)

Counterarguments

  • Many enterprises run multiple PSPs for redundancy and negotiating leverage
  • Integration effort is meaningful but manageable for large engineering teams

Compliance Advantage

Legal

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Local licensing and infrastructure can lower friction for customers expanding cross-border and can be difficult for smaller PSPs to replicate quickly.

Erosion risks

  • Incumbent acquirers/banks already have local licenses and relationships
  • Competitors acquire needed licenses over time
  • Compliance failures or enforcement actions damage trust

Leading indicators

  • New license announcements and market launches
  • Regulatory findings/fines (if any)
  • Time-to-onboard in new countries and success in local payment methods

Counterarguments

  • Licensing is necessary but not sufficient; banks and large acquirers can match footprint
  • Some merchants prefer regional specialists rather than a single global provider

Unified Commerce

Omnichannel payments (in-person + online) and acceptance infrastructure for large merchants

Revenue share computed from H1 2025 net revenue by business segment: Unified Commerce EUR 334.1M of EUR 1,093.5M total net revenue (half year ended 2025-06-30). Sources: Finance Magnates (https://www.financemagnates.com/fintech/payments/adyen-revenue-climbs-20-to-109b-despite-5-volume-headwinds/) and Adyen press release (https://www.adyen.com/press-and-media/adyen-publishes-h1-2025-financial-results).

Competitive

Suite Bundling

Demand

Strength: 4/5 · Durability: medium · Confidence: 4/5 · 2 evidence

A single platform spanning online + in-person acceptance supports unified reporting, risk management, and customer experience across channels, reducing the need for multiple vendors.

Erosion risks

  • Best-of-breed POS software plus payments orchestration decouple stacks
  • Hardware commoditization reduces differentiation
  • Large retailers force fee reductions and unbundle components

Leading indicators

  • Unified Commerce net revenue growth vs Digital
  • Terminal/tap-to-pay adoption metrics (if disclosed)
  • Merchant penetration expanding from single-channel to omnichannel

Counterarguments

  • Merchants can choose POS and acquiring separately with minimal functional loss
  • Global acquirers and POS specialists can replicate unified reporting via integrations

Operational Excellence

Supply

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Payments acceptance is high-stakes; operational reliability and security are required for enterprise adoption, and a track record can support win-rates with large merchants.

Erosion risks

  • Major outage or security incident damages trust
  • Competitors match reliability, making it pure table-stakes
  • Complexity rises as product surface expands

Leading indicators

  • Public incident frequency and time-to-recover
  • Customer references/NPS related to reliability
  • Security disclosures and regulatory findings

Counterarguments

  • Reliability is not a differentiator if all top PSPs meet enterprise uptime expectations
  • A single severe incident can quickly erase perceived advantage

Platforms

Payments and embedded finance infrastructure for platforms and marketplaces (payfac, sub-merchant onboarding, payouts, issuing)

Revenue share computed from H1 2025 net revenue by business segment: Platforms EUR 120.5M of EUR 1,093.5M total net revenue (half year ended 2025-06-30). Sources: Finance Magnates (https://www.financemagnates.com/fintech/payments/adyen-revenue-climbs-20-to-109b-despite-5-volume-headwinds/) and Adyen press release (https://www.adyen.com/press-and-media/adyen-publishes-h1-2025-financial-results).

Oligopoly

Compliance Advantage

Legal

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 2 evidence

For platforms, the ability to offer embedded financial services through a single licensed/compliance approach can be a strong barrier, given KYC/AML, onboarding, and ongoing regulatory obligations across many sub-merchants.

Erosion risks

  • Regulatory change lowers barriers or enables new intermediaries
  • Competitors build comparable licensing footprints and compliance tooling
  • Compliance failures, fines, or onboarding friction reduce trust

Leading indicators

  • Platform win-rates and number of large platforms onboarded
  • Time-to-onboard sub-merchants and approval rates
  • Regulatory actions or control findings

Counterarguments

  • Large incumbents and specialized payfac providers can also offer strong compliance capabilities
  • Platforms may prefer multi-provider setups to reduce dependency risk

Switching Costs General

Demand

Strength: 4/5 · Durability: durable · Confidence: 3/5 · 1 evidence

Platform integrations embed payments + compliance into core platform workflows (sub-merchant onboarding, payouts, risk). Switching can require re-onboarding sub-merchants and redesigning compliance operations.

Erosion risks

  • Middleware/orchestration layers abstract PSP dependencies
  • Regulators push for portability/interoperability in financial services
  • Platform consolidation reduces need for external providers

Leading indicators

  • Net revenue retention and share-of-wallet expansion in Platforms
  • Platform churn / migration announcements (if any)
  • Expansion of embedded finance product adoption (issuing, accounts)

Counterarguments

  • Platforms can route transactions across multiple providers with sufficient engineering investment
  • Switching may be episodic (e.g., major contract renewal) rather than continuously prohibitive

Suite Bundling

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 2 evidence

Adyen positions embedded payments as a foundation for platforms to add financial services (e.g., issuing), enabling multi-product expansion from a single provider.

Erosion risks

  • Specialists (issuing, banking-as-a-service) outcompete on features or pricing
  • Regulatory scrutiny of embedded finance models increases compliance cost
  • Platforms adopt modular best-of-breed stacks rather than a single suite

Leading indicators

  • Issuing volume growth and number of issuing customers
  • Attach rate of financial products among platform customers
  • Unit economics for embedded finance (take rate, loss rates)

Counterarguments

  • Bundling benefits may be outweighed by specialists with superior product depth
  • Platforms can integrate multiple vendors if the incremental revenue opportunity is large enough

Evidence

other
Adyen Annual Report 2024 (Message from the Co-CEOs)

...a fundamental characteristic of our platform's intelligence is its ability to improve with scale...

Explicit claim that the platform's intelligence improves with scale, consistent with a data feedback loop moat.

other
Adyen Annual Report 2024 (Message from the Co-CEOs)

...draws on our expansive dataset to optimize the full payments funnel...

Connects dataset scale to performance optimization across conversion/risk/cost.

news
Adyen publishes H1 2025 financial results (About Adyen section)

...end-to-end payments capabilities, data-driven insights, and financial products in a single global solution...

Describes bundling of core payments with insights and financial products on one platform, supporting workflow lock-in.

other
Investor Relations - Shareholder letter H1 2025 (highlights)

Our single platform helps them pivot fast and scale with confidence.

Positions the single platform as an operating backbone for customers, consistent with integration-driven switching costs.

other
Investor Relations - Shareholder letter H1 2025 (highlights)

Local infrastructure and licensing in APAC and LATAM unlock new markets...

Explicitly links Adyen's local infrastructure/licensing footprint to customer expansion.

Showing 5 of 13 sources.

Risks & Indicators

Erosion risks

  • Competitors with comparable scale achieve similar ML/fraud/authorization performance
  • Merchants multi-home or use orchestration layers that reduce data concentration
  • Regulatory or scheme-rule constraints limit data use for optimization
  • Payment APIs and orchestration tools reduce switching friction
  • Large merchants build internal routing/orchestration to commoditize PSPs
  • Aggressive price competition compresses economics regardless of integration depth

Leading indicators

  • Authorization rate and uplift vs baseline routing
  • Fraud loss rate / chargeback rate
  • Net revenue per processed volume (take-rate trend)
  • Share-of-wallet expansion among existing customers
  • Gross retention / churn disclosures (if provided) and anecdotal win-loss
  • Mix shift toward value-add modules (e.g., adoption of optimization/risk tools)
Created 2025-12-28
Updated 2025-12-28

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.