VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS & COMPETITIVE ADVANTAGES ★

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Tuesday, December 30, 2025

Brambles Limited

BXB · ASX

Market cap (USD)$26B
SectorIndustrials
CountryAU
Data as of
Moat score
71/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Brambles (operating primarily through the CHEP brand) provides pooled reusable pallets, crates and containers plus related services that help customers move goods through supply chains. The core moat is supply-side: a large asset pool and dense service-centre network enables high availability and efficient reverse logistics that are difficult to replicate at scale. Demand-side friction comes from customer integration into the share-and-reuse network (process and partner connectivity), while pricing is supported by the ability to recover cost-to-serve increases through contractual pricing mechanisms. Brambles reports three primary operating segments by geography: CHEP Americas, CHEP EMEA, and CHEP Asia-Pacific.

Primary segment

CHEP Americas

Market structure

Oligopoly

Market share

HHI:

Coverage

3 segments · 7 tags

Updated 2025-12-30

Segments

CHEP Americas

Pallet pooling and reusable transport packaging pooling services

Revenue

55%

Structure

Oligopoly

Pricing

moderate

Share

Peers

CHEP EMEA

Pallet pooling and reusable transport packaging pooling services

Revenue

36.7%

Structure

Oligopoly

Pricing

moderate

Share

Peers

CHEP Asia-Pacific

Pallet pooling and reusable transport packaging pooling services

Revenue

8.3%

Structure

Oligopoly

Pricing

moderate

Share

Peers

Moat Claims

CHEP Americas

Pallet pooling and reusable transport packaging pooling services

Revenue share is computed from FY25 sales revenue by reportable segment (CHEP Americas US$3,671.3m; total continuing ops US$6,669.7m). Operating_profit_share is computed from FY25 segment Underlying Profit excluding Corporate (Americas US$737.3m; EMEA US$684.0m; Asia-Pacific US$188.9m). Source: Brambles FY25 Result ASX and Media Release (Background Information table): https://www.brambles.com/Content/cms/FY25-Results/pdf/Brambles-FY25-Result-ASX-Media-Release.pdf

Oligopoly

Physical Network Density

Supply

Strength: 5/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Dense service-centre network plus large reusable asset pool supports high availability, faster cycles, and lower empty miles versus smaller or fragmented alternatives.

Erosion risks

  • Competitors expanding depot footprints in key corridors
  • Service disruption (automation outages, labor shortages)
  • Sustained customer destocking reducing turns

Leading indicators

  • Service-centre footprint and automation rollout
  • Pallet cycle time and turns and empty-mile metrics
  • Customer service levels (on-time availability)

Counterarguments

  • Large shippers can partially bypass pooling via owned pallet fleets or closed loops
  • Regional poolers can be price-competitive on specific lanes

Scale Economies Unit Cost

Supply

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Pool scale and density reduce per-move unit costs (repair, repositioning, transport) and improve asset utilisation through shared reuse across many counterparties.

Erosion risks

  • Higher damage and loss rates increasing replacement capex
  • Fuel and transport inflation raising repositioning costs
  • Commoditization of pooling services

Leading indicators

  • Net plant and transport cost ratios
  • Pallet loss and damage rates
  • Return on capital invested (ROCI) trend

Counterarguments

  • Scale does not fully protect margins if pricing resets to cost-recovery only
  • Some costs (fuel, labor) are largely non-differentiated

Switching Costs General

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 2 evidence

Customers integrate operations into the share-and-reuse network; switching implies process changes, partner coordination, and transitioning flows back to owned/exchange pallets or another pool.

Erosion risks

  • Standardized freight platforms reduce differentiation
  • Customers pursue dual-sourcing to reduce dependency
  • Improved pallet tracking and visibility for owned fleets

Leading indicators

  • Rate of new customer conversions and churn
  • Share of flows on pooled vs owned/exchange pallets (where observable)
  • Multi-sourcing prevalence in large accounts

Counterarguments

  • Switching can be manageable for large shippers with sophisticated logistics teams
  • Pallet pooling may be treated as a price-driven commodity service in some lanes

Benchmark Pricing Power

Financial

Strength: 3/5 · Durability: medium · Confidence: 4/5 · 1 evidence

Pricing mechanisms allow recovery of cost-to-serve increases (inflation passthrough), supporting margins even when volumes are pressured.

Erosion risks

  • Contract renegotiations or customer pushback
  • Regulatory or customer requirements limiting fee structures
  • Downturn-driven pricing concessions to defend volumes

Leading indicators

  • Price realisation vs cost-to-serve inflation
  • Gross margin and segment margin trends
  • Contract renewal outcomes in major accounts

Counterarguments

  • Cost recovery is not the same as above-inflation pricing power
  • Customers can substitute toward owned pallets when spreads widen

CHEP EMEA

Pallet pooling and reusable transport packaging pooling services

Revenue share is computed from FY25 sales revenue by reportable segment (CHEP EMEA US$2,445.9m; total continuing ops US$6,669.7m). Operating_profit_share is computed from FY25 segment Underlying Profit excluding Corporate (EMEA US$684.0m; Americas US$737.3m; Asia-Pacific US$188.9m). Source: Brambles FY25 Result ASX and Media Release (Background Information table): https://www.brambles.com/Content/cms/FY25-Results/pdf/Brambles-FY25-Result-ASX-Media-Release.pdf

Oligopoly

Physical Network Density

Supply

Strength: 5/5 · Durability: durable · Confidence: 4/5 · 1 evidence

A dense regional service network supports availability and reuse across many touchpoints, improving cycle efficiency and resilience versus smaller pools.

Erosion risks

  • Localized competitor density in certain countries
  • Higher regulatory and operational costs in some markets
  • Sustained low manufacturing and retail volumes in Europe

Leading indicators

  • Service-centre utilisation and network expansion or consolidation
  • Pallet return rates and loss rates
  • Segment margin and ROCI

Counterarguments

  • Network advantage can be less decisive where customers operate in closed loops
  • Some regions may have strong local alternatives and high price sensitivity

Scale Economies Unit Cost

Supply

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Scale and density reduce unit repair and repositioning costs and enable investments in automation and productivity that smaller pools may not justify.

Erosion risks

  • Inflation in labor and repairs outpacing price recovery
  • Capital intensity rises if loss and damage worsens
  • Technology diffusion narrowing productivity gaps

Leading indicators

  • Net plant and transport cost ratios
  • Automation productivity metrics (where disclosed)
  • Capex intensity relative to sales

Counterarguments

  • Scale helps, but customers may still force competitive pricing outcomes
  • Regional regulations and labor costs can structurally compress margins

Switching Costs General

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Once embedded into a multi-party reuse network, switching requires operational and partner coordination changes and can disrupt supply-chain routines.

Erosion risks

  • Standardized systems make multi-homing easier
  • Large retailers enforcing compatibility across pallet types
  • Third-party logistics providers offering alternative pooling

Leading indicators

  • Net new business wins vs churn
  • Share of customer lanes pooled vs owned (where observable)
  • Customer NPS and service-level metrics

Counterarguments

  • Customers can dual-source to reduce dependency
  • Switching can be easier in commodity categories with less stringent handling requirements

Benchmark Pricing Power

Financial

Strength: 3/5 · Durability: medium · Confidence: 4/5 · 1 evidence

Contractual pricing and indexation allows recovery of cost-to-serve increases, supporting profitability even during weak macro demand.

Erosion risks

  • Stronger customer procurement pressure in downturns
  • Regulatory interventions affecting fee structures
  • Competitive undercutting in specific geographies

Leading indicators

  • Renewal win rates and pricing vs inflation
  • Segment margin stability through cycles
  • Evidence of increased multi-sourcing by major accounts

Counterarguments

  • Indexation mostly preserves margins rather than creating outsized returns
  • When volumes fall, fixed-cost deleverage can overwhelm price actions

CHEP Asia-Pacific

Pallet pooling and reusable transport packaging pooling services

Revenue share is computed from FY25 sales revenue by reportable segment (CHEP Asia-Pacific US$552.5m; total continuing ops US$6,669.7m). Operating_profit_share is computed from FY25 segment Underlying Profit excluding Corporate (Asia-Pacific US$188.9m; Americas US$737.3m; EMEA US$684.0m). Source: Brambles FY25 Result ASX and Media Release (Background Information table): https://www.brambles.com/Content/cms/FY25-Results/pdf/Brambles-FY25-Result-ASX-Media-Release.pdf

Oligopoly

Physical Network Density

Supply

Strength: 4/5 · Durability: durable · Confidence: 4/5 · 1 evidence

Regional pooling benefits from Brambles broader network scale and asset management capabilities, supporting reliable reuse and availability.

Erosion risks

  • Local competitor strength in specific countries
  • Supply chain disruptions affecting asset returns
  • Higher transport cost volatility in some markets

Leading indicators

  • Local service-centre density and coverage growth
  • Loss and damage rates and cycle times
  • Volume growth in pallets and RPCs

Counterarguments

  • Customers with closed loops can use owned pallets effectively
  • Fragmented local markets can reduce the value of global scale

Scale Economies Unit Cost

Supply

Strength: 3/5 · Durability: durable · Confidence: 3/5 · 1 evidence

Shared platforms and processes lower average costs relative to smaller pools; benefits can be more modest in smaller geographies with less density.

Erosion risks

  • Lower density reduces scale advantages vs competitors
  • Input-cost inflation (labor, repairs) in local markets
  • Higher capital costs from loss and damage

Leading indicators

  • Capex intensity and asset purchases
  • Margin and ROCI stability
  • Cost ratios (plant and transport) where disclosed

Counterarguments

  • In smaller markets, local competitors can be big enough to match economics
  • Scale does not prevent price competition in commoditized lanes

Switching Costs General

Demand

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Operational integration into share-and-reuse routines and partner flows creates friction to exit the pool, though switching can still occur for price and availability reasons.

Erosion risks

  • Interoperability improvements reduce switching friction
  • Procurement-driven switching in cost pressure periods
  • Local supply constraints driving customers to alternatives

Leading indicators

  • Customer churn and wins and contract renewals
  • Attach and usage rates for RPCs and containers
  • Service-level performance and availability

Counterarguments

  • Switching can be quick when pallets are treated as commodity inputs
  • Customers may maintain mixed fleets across providers

Benchmark Pricing Power

Financial

Strength: 3/5 · Durability: medium · Confidence: 3/5 · 1 evidence

Pricing generally reflects cost-to-serve recovery; sustained pricing power depends on service differentiation and local competitive intensity.

Erosion risks

  • Local competitor undercutting
  • Customer pushback on price resets
  • Macro-driven volume weakness reducing leverage

Leading indicators

  • Price realisation vs inflation by region
  • Segment margin stability
  • Renewal terms and indexation prevalence

Counterarguments

  • Cost recovery does not imply strong value capture
  • If density is insufficient, customers may favor owned pallets

Evidence

other
Brambles Annual Report 2025 (online) - Scale metrics

As at 30 June 2025, Brambles had: 348 m pallets, crates and containers; 750+ service centres.

Direct support for network scale and depot/service-centre density that underpin pooled equipment availability.

other
Brambles Annual Report 2025 (online) - Network advantage description

Superior network advantage comprises the scale and density of its service centre network.

Management frames scale and density as a core advantage, consistent with unit-cost scale economies in pooling.

other
Brambles Annual Report 2025 (online) - Share and reuse flow

Customers either arrange for the equipments return to Brambles or transfer it to another participant for reuse.

Demonstrates multi-party reuse within a connected network, implying operational and relationship friction to switch away.

other
Brambles FY25 Full-Year Results presentation - Americas volume drivers

Increased new customer conversions, primarily from whitewood.

Suggests conversion is a distinct event (not instant), consistent with process change and switching friction.

other
Brambles FY25 Full-Year Results presentation - Price realisation

Price realisation +2% recovering cost-to-serve increases.

Direct statement of cost-recovery pricing behaviour consistent with moderate pricing power.

Showing 5 of 7 sources.

Risks & Indicators

Erosion risks

  • Competitors expanding depot footprints in key corridors
  • Service disruption (automation outages, labor shortages)
  • Sustained customer destocking reducing turns
  • Higher damage and loss rates increasing replacement capex
  • Fuel and transport inflation raising repositioning costs
  • Commoditization of pooling services

Leading indicators

  • Service-centre footprint and automation rollout
  • Pallet cycle time and turns and empty-mile metrics
  • Customer service levels (on-time availability)
  • Net plant and transport cost ratios
  • Pallet loss and damage rates
  • Return on capital invested (ROCI) trend
Created 2025-12-30
Updated 2025-12-30

Curation & Accuracy

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