VOL. XCIV, NO. 247

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Thursday, January 1, 2026

Cintas Corporation

CTAS · NASDAQ

Market cap (USD)
SectorIndustrials
CountryUS
Data as of
Moat score
63/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

Cintas is a route-based B2B services provider focused on keeping customer workplaces clean, safe, and compliant. The core business is Uniform Rental and Facility Services, complemented by First Aid and Safety Services and a smaller All Other segment (Fire Protection and Uniform Direct Sale). Across segments, the primary moat mechanisms are a dense service field network, relationship-driven procurement inertia, cross-sell breadth via route visits, and sustained operational execution.

Primary segment

Uniform Rental and Facility Services

Market structure

Competitive

Market share

HHI:

Coverage

3 segments · 6 tags

Updated 2026-01-01

Segments

Uniform Rental and Facility Services

B2B uniform rental and route-based facility services (entrance mats, restroom supplies, towels/mops, etc.)

Revenue

77.1%

Structure

Competitive

Pricing

moderate

Share

Peers

UNFVSTS

First Aid and Safety Services

Workplace first aid and safety supplies/services and workplace water services (B2B)

Revenue

11.8%

Structure

Competitive

Pricing

moderate

Share

Peers

GWWFASTMSMMMM

All Other (Fire Protection Services and Uniform Direct Sale)

Fire protection inspection/services and direct uniform sales (B2B)

Revenue

11.1%

Structure

Competitive

Pricing

weak

Share

Peers

APGJCIUNF

Moat Claims

Uniform Rental and Facility Services

B2B uniform rental and route-based facility services (entrance mats, restroom supplies, towels/mops, etc.)

Segment revenue and operating income shares computed from FY2025 Form 10-K Note 14 segment financials.

Competitive

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Dense local route + facility footprint makes service quality and unit economics hard to match at national scale.

Erosion risks

  • Aggressive local price competition
  • Labor availability and wage inflation for drivers/plant staff
  • Operational disruption (routing, plant uptime, service quality)

Leading indicators

  • Organic revenue growth in Uniform Rental and Facility Services
  • Segment operating margin trend
  • Route productivity (revenue per route, stops per day)

Counterarguments

  • Local competitors can undercut pricing in specific geographies
  • National rivals can add routes via acquisitions and greenfield expansion

Procurement Inertia

Demand

Strength

Durability

Confidence

Evidence

Regular on-site service visits and relationships reduce churn and support upsell within accounts.

Erosion risks

  • Service issues triggering competitive bids
  • Customers insourcing laundry/facility services
  • Procurement centralization lowering relationship value

Leading indicators

  • Net new business vs lost business commentary
  • Customer retention indicators (management commentary)
  • Complaint/service quality metrics (where disclosed)

Counterarguments

  • Switching providers is feasible at contract renewal
  • Some customers prefer lowest-cost providers over relationship/service

Suite Bundling

Demand

Strength

Durability

Confidence

Evidence

Broad catalog of products/services sold on route increases share-of-wallet and raises the bar for point-solution competitors.

Erosion risks

  • Customers unbundling to best-of-breed providers
  • E-commerce and big-box alternatives for ancillary products
  • SKU commoditization reducing differentiation

Leading indicators

  • Cross-sell mix (ancillary services growth vs core uniform rental)
  • Gross margin trend (mix-driven)
  • New product/service launches adopted across routes

Counterarguments

  • Many ancillary items are available from multiple distributors at similar price
  • Bundling can be competed away if rivals match breadth

Operational Excellence

Supply

Strength

Durability

Confidence

Evidence

Continuous improvement in plant operations, inventory utilization, and energy efficiency supports margins.

Erosion risks

  • Input-cost spikes (textiles, energy, chemicals)
  • Execution risk from rapid growth or acquisitions
  • Technology implementation failures (routing/ERP)

Leading indicators

  • Segment gross margin and operating margin
  • Cost of sales as % of segment revenue
  • Capex per year vs revenue growth

Counterarguments

  • Operational best practices diffuse over time to competitors
  • Efficiency gains may be cyclical rather than structural

First Aid and Safety Services

Workplace first aid and safety supplies/services and workplace water services (B2B)

Segment revenue and operating income shares computed from FY2025 Form 10-K Note 14 segment financials.

Competitive

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Uses the same broad route and distribution footprint to deliver and service accounts frequently, improving responsiveness and cost-to-serve.

Erosion risks

  • Disintermediation via online procurement platforms
  • Vendor-direct programs reducing distributor value
  • Price transparency compressing margins

Leading indicators

  • Organic growth in First Aid and Safety Services
  • Gross margin trend (mix and sourcing)
  • Sales rep productivity commentary

Counterarguments

  • Large MRO distributors can match delivery capability in many regions
  • Customers can consolidate spend with broader-line distributors

Suite Bundling

Demand

Strength

Durability

Confidence

Evidence

Cross-selling safety/water into an existing uniform/facility customer base reduces CAC and supports account expansion.

Erosion risks

  • Customers prefer specialized safety vendors
  • Procurement mandates unbundling by category
  • Competitors bundle safety with broader MRO catalogs

Leading indicators

  • Attach-rate growth of safety/water in the installed customer base
  • Category mix within 'Other revenue'
  • New business productivity per sales rep

Counterarguments

  • Bundling benefits shrink if customers already multi-source
  • Large distributors can replicate bundling across categories

Switching Costs General

Demand

Strength

Durability

Confidence

Evidence

Recurring service (replenishment/training) plus retention-oriented model creates modest friction to switching, especially for multi-site customers.

Erosion risks

  • Commoditization of core SKUs (PPE, first aid supplies)
  • Contract rebids or distributor consolidation
  • Competitors offering lower prices or better terms

Leading indicators

  • Churn/retention commentary on earnings calls
  • Price vs volume mix in segment growth
  • Competitive win/loss dynamics (where disclosed)

Counterarguments

  • Many products are standard and easy to source elsewhere
  • Switching can be as simple as changing supplier for replenishment

Operational Excellence

Supply

Strength

Durability

Confidence

Evidence

Sourcing initiatives and productivity improvements support gross margin despite competitive pricing pressure.

Erosion risks

  • Freight and supplier cost inflation
  • Execution risk scaling distribution operations
  • Supply chain disruptions

Leading indicators

  • Segment gross margin trend
  • Working capital (inventory turns, receivables days)
  • Distribution cost as % of revenue

Counterarguments

  • Large distributors can negotiate similar supplier terms
  • Margin gains may be competed away via price

All Other (Fire Protection Services and Uniform Direct Sale)

Fire protection inspection/services and direct uniform sales (B2B)

All Other combines Fire Protection Services and Uniform Direct Sale segments per FY2025 Form 10-K.

Competitive

Service Field Network

Supply

Strength

Durability

Confidence

Evidence

Leverages the broader Cintas distribution and local representative footprint to service dispersed customer locations.

Erosion risks

  • Fragmented local fire protection competition
  • Regulatory/code changes raising compliance costs
  • Project-based demand volatility

Leading indicators

  • All Other organic growth trend
  • Segment operating margin trend
  • Acquisition cadence in fire protection

Counterarguments

  • Local specialists can have stronger municipal/code expertise
  • Customers may prefer dedicated fire protection contractors

Suite Bundling

Demand

Strength

Durability

Confidence

Evidence

Fire protection and direct-sale uniforms can be cross-sold into the broader customer base using existing channels.

Erosion risks

  • Customers sourcing fire protection via contractors
  • Uniform direct-sale competition from retailers and online
  • Unbundling and category-specific procurement

Leading indicators

  • Cross-sell performance (management commentary)
  • Service attach rate in new customer wins
  • Gross margin trend in All Other

Counterarguments

  • Bundling value may be limited if buyers separate categories
  • Competitors can partner or bundle via broader service platforms

Evidence

sec_filing
Cintas Form 10-K (FY ended May 31, 2025) - Operations and Distribution

12,100 local delivery routes

Discloses about 12,100 routes and 478 operational facilities supporting route-based service delivery.

sec_filing
Cintas Form 10-K (FY ended May 31, 2025) - Business strategy

personal relationships

Management cites frequent customer contact enabling close relationships, which tends to increase renewal/retention.

sec_filing
Cintas Form 10-K (FY ended May 31, 2025) - MD&A (drivers of revenue growth)

additional products

The company frames its distribution system + relationships as a platform to add products/services and penetrate existing customers.

sec_filing
Cintas Form 10-K (FY ended May 31, 2025) - Uniform Rental and Facility Services gross margin

production efficiency gains

Management attributes margin improvement to energy usage, in-service inventory efficiency, and production efficiency.

sec_filing
Cintas Form 10-K (FY ended May 31, 2025) - Operations and Distribution

distribution network

The filing describes delivery via a distribution network and local delivery routes/representatives for this segment.

Showing 5 of 10 sources.

Risks & Indicators

Erosion risks

  • Aggressive local price competition
  • Labor availability and wage inflation for drivers/plant staff
  • Operational disruption (routing, plant uptime, service quality)
  • Service issues triggering competitive bids
  • Customers insourcing laundry/facility services
  • Procurement centralization lowering relationship value

Leading indicators

  • Organic revenue growth in Uniform Rental and Facility Services
  • Segment operating margin trend
  • Route productivity (revenue per route, stops per day)
  • Net new business vs lost business commentary
  • Customer retention indicators (management commentary)
  • Complaint/service quality metrics (where disclosed)
Created 2026-01-01
Updated 2026-01-01

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