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ServiceTitan, Inc. (TTAN) Moat Analysis

ServiceTitan, Inc.

TTAN · The Nasdaq Stock Market LLC

Market cap (USD)$8.2B
SectorTechnology
IndustrySoftware - Application
CountryUS
Data as of
Moat score
69/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

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Overview

ServiceTitan is a vertical SaaS platform for trades contractors and reports one operating and reportable segment. Q1 FY2027 revenue was $268.824 million: platform revenue was 96.927% and professional services and other was 3.073%; these are analytical revenue categories, not separate segments. The best-supported moat is system-of-record workflow lock-in across dispatch, scheduling, estimates, invoices, payments, marketing, technician mobile workflows, and back-office integrations. Q1 GTV reached $21.7 billion, net dollar retention exceeded 110%, and more than 2,000 customers had annualized billings above $100,000, but management's proprietary-data claim does not yet establish a measurable cross-customer data feedback loop. Risks include trades cyclicality, implementation complexity, cheaper point tools, horizontal SaaS competition, AI disruption, processor dependence, and negative GAAP operating income. TTAN is direct Class A common stock on The Nasdaq Stock Market LLC, not an ADR; on May 31, 2026, 82,746,425 listed Class A shares and 12,651,154 unlisted super-voting Class B shares were outstanding, with no Class C shares. No ServiceTitan issuer-parent LEI was returned by the GLEIF full-text search checked August 9, 2026.

Primary segment

Trades Operating Platform

Market structure

Competitive

Market share

HHI:

Coverage

1 segments · 5 tags

Updated 2026-08-09

Segments

Trades Operating Platform

Vertical SaaS, field-service management, payments, financing, CRM, ERP, HCM, and AI workflow software for trades contractors

Revenue

100%

Structure

Competitive

Pricing

moderate

Share

Peers

CRMINTUHUBSPAYX+3

Moat Claims

Trades Operating Platform

Vertical SaaS, field-service management, payments, financing, CRM, ERP, HCM, and AI workflow software for trades contractors

ServiceTitan reports one operating and reportable segment, so revenue_share is 1 and no cross-segment operating-profit allocation is applicable. Q1 FY2027 revenue was $268.824M. The disclosed analytical categories were $260.564M of platform revenue (96.927%) and $8.260M of professional services and other revenue (3.073%).

Competitive

Data Workflow Lockin

Demand

Strength

Strength 4 of 5

Durability

Durability 2 of 3

Confidence

Confidence 5 of 5

Evidence

Evidence 3 of 5

ServiceTitan is embedded across call tracking, scheduling, dispatching, estimating, invoicing, payments, financing, payroll integrations, marketing, and field/mobile technician workflows. Once a trades business standardizes on the platform as system of record, switching requires process redesign, data migration, retraining, and operational disruption.

Data Workflow Lockin moat: definition, examples, and stocks

Erosion risks

  • Trades businesses adopt cheaper point solutions or simpler SMB software stacks
  • Large horizontal vendors improve vertical field-service templates
  • Implementation complexity slows customer adoption or creates dissatisfaction

Leading indicators

  • Net dollar retention
  • Active customer growth and annualized billings per customer
  • Churn among customers above $100,000 annualized billings

Counterarguments

  • Many smaller contractors can operate with lighter-weight tools and avoid full-platform switching costs
  • Vertical workflow breadth can become complexity if customers only need a subset of modules

Evidence

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ServiceTitan is the operating system that powers the trades.

Directly frames the platform as the operating layer for trades customers.

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call tracking, scheduling, dispatching, end-customer communications

Shows breadth across front-office and field-service operating workflows.

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over 2,000 total customers with annualized billings greater than $100,000

Large higher-spend customer base supports enterprise-like workflow embedding.

Risks & Indicators

Erosion risks

  • Trades businesses adopt cheaper point solutions or simpler SMB software stacks
  • Large horizontal vendors improve vertical field-service templates
  • Implementation complexity slows customer adoption or creates dissatisfaction
  • AI agents reduce the value of traditional workflow screens and integrations

Leading indicators

  • Net dollar retention
  • Active customer growth and annualized billings per customer
  • Churn among customers above $100,000 annualized billings
  • Customer implementation time and support burden

Keep the research going

Created 2026-07-01
Updated 2026-08-09

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