VOL. XCIV, NO. 247

★ WIDE MOAT STOCKS COMPARISON ★

Stock Comparison

Apple Inc. vs Amazon.com, Inc.

Compare moat strength, market structure, and segment coverage to understand how each company defends its edge.

Apple Inc.

AAPL · The Nasdaq Stock Market LLC

Market cap (USD)$4.6T
Gross margin (TTM)47.9%
Operating margin (TTM)32.6%
Net margin (TTM)27.2%
SectorTechnology
IndustryConsumer Electronics
CountryUS
Data as of2026-05-26
Moat score
91/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Apple Inc.'s moat claims, evidence, and risks.

View AAPL analysis

Amazon.com, Inc.

AMZN · NASDAQ

Market cap (USD)$2.9T
Gross margin (TTM)50.6%
Operating margin (TTM)11.5%
Net margin (TTM)12.2%
SectorConsumer
IndustrySpecialty Retail
CountryUS
Data as of2026-05-26
Moat score
87/ 100

Weighted average of segment moat scores, combining moat strength, durability, confidence, market structure, pricing power, and market share.

Full stock profile

Dive deeper into Amazon.com, Inc.'s moat claims, evidence, and risks.

View AMZN analysis

Comparison highlights

  • Moat score gap: Apple Inc. leads (91 / 100 vs 87 / 100 for Amazon.com, Inc.).
  • Segment focus: Apple Inc. has 5 segments (55.8% in iPhone); Amazon.com, Inc. has 4 segments (68.9% in Amazon Stores (Retail, Marketplace, Prime Subscriptions)).
  • Primary market structure: Oligopoly vs Oligopoly. Pricing power: Strong vs Moderate.
  • Moat breadth: Apple Inc. has 8 moat types across 3 domains; Amazon.com, Inc. has 10 across 4.

Primary market context

Apple Inc.

iPhone

Market

Global smartphones, with premium-smartphone over-index

Geography

Global

Customer

Consumers, carriers, enterprises, and government buyers

Role

Branded device OEM, operating-system owner, and platform gateway

Revenue share

55.8%

Amazon.com, Inc.

Amazon Stores (Retail, Marketplace, Prime Subscriptions)

Market

US retail ecommerce marketplace and online retail (integrated fulfillment + membership shipping)

Geography

United States

Customer

Consumers and third-party merchants

Role

Marketplace operator, retailer, and fulfillment provider

Revenue share

68.9%

Side-by-side metrics

Apple Inc.
Amazon.com, Inc.
Ticker / Exchange
AAPL - The Nasdaq Stock Market LLC
AMZN - NASDAQ
Market cap (USD)
$4.6T
$2.9T
Gross margin (TTM)
47.9%
50.6%
Operating margin (TTM)
32.6%
11.5%
Net margin (TTM)
27.2%
12.2%
Sector
Technology
Consumer
Industry
Consumer Electronics
Specialty Retail
HQ country
US
US
Primary segment
iPhone
Amazon Stores (Retail, Marketplace, Prime Subscriptions)
Market structure
Oligopoly
Oligopoly
Market share
20%-22% (estimated)
39%-41% (estimated)
HHI estimate
n/a
n/a
Pricing power
Strong
Moderate
Moat score
91 / 100
87 / 100
Moat domains
Network, Demand, Supply
Supply, Demand, Network, Financial
Last update
2026-05-26
2026-05-26

Moat coverage

Shared moat types

Suite Bundling

Apple Inc. strengths

Ecosystem ComplementsBrand TrustSupply Chain ControlKeystone ComponentSwitching Costs GeneralDefault OS GatewayData Workflow Lockin

Amazon.com, Inc. strengths

Capex Knowhow ScaleScope EconomiesLong Term ContractsTwo Sided NetworkPhysical Network DensityHabit DefaultNegative Working CapitalDistribution ControlData Network Effects

Segment mix

Apple Inc. segments

Full profile >

iPhone

Oligopoly

55.8%

Mac

Oligopoly

6.6%

iPad

Oligopoly

6.1%

Wearables, Home and Accessories

Oligopoly

7.6%

Services

Quasi-Monopoly

23.9%

Amazon.com, Inc. segments

Full profile >

Amazon Web Services (AWS)

Oligopoly

20.7%

Amazon Stores (Retail, Marketplace, Prime Subscriptions)

Oligopoly

68.9%

Advertising Services (Amazon Ads / Retail Media)

Oligopoly

9.5%

Other (healthcare, content licensing/distribution, shipping services, co-branded credit card agreements, etc.)

Competitive

0.9%

Want the full wide moat stocks list?

Browse the full ranking of wide moat stocks, updated with moat scores and segment context.

View the moat stocks list

Looking for expansion-stage stocks?

Proven models entering the expansion stage with unit economics that work.

View expansion-stage stocks

Curation & Accuracy

This directory blends AI‑assisted discovery with human curation. Entries are reviewed, edited, and organized with the goal of expanding coverage and sharpening quality over time. Your feedback helps steer improvements (because no single human can capture everything all at once).

Details change. Pricing, features, and availability may be incomplete or out of date. Treat listings as a starting point and verify on the provider’s site before making decisions. If you spot an error or a gap, send a quick note and I’ll adjust.